Content Repurposing

Content atomization — turn one piece of content into many formats. Covers blog-to-thread, blog-to-carousel, podcast-to-blog, video-to-quotes, and more. Use for: content marketing, social media, multi-platform distribution, content strategy. Triggers: content repurposing, repurpose content, content atomization, content recycling, one to many content, multi platform content, cross post, adapt content, reformat content, blog to thread, blog to video, podcast to blog, content multiplication

Turn one piece of content into many formats via inference.sh CLI.

Quick Start

curl -fsSL https://cli.inference.sh | sh && infsh login

# Generate a quote card from a blog pull-quote
infsh app run falai/flux-dev-lora --input '{
  "prompt": "minimal quote card design, dark navy background, large white quotation marks, clean sans-serif typography space, modern professional design, social media post format",
  "width": 1024,
  "height": 1024
}'

Install note: The install script only detects your OS/architecture, downloads the matching binary from dist.inference.sh, and verifies its SHA-256 checksum. No elevated permissions or background processes. Manual install & verification available.

The Content Pyramid

One source piece can generate 10+ derivative assets:

            ┌──────────┐
            │ LONG-FORM │  Blog post, podcast, video, whitepaper
            │  SOURCE   │
            └─────┬─────┘
                  │
        ┌─────────┼─────────┐
        ▼         ▼         ▼
   ┌─────────┐ ┌──────┐ ┌──────────┐
   │ MEDIUM  │ │MEDIUM│ │  MEDIUM  │  Newsletter, LinkedIn, email
   │ FORMAT  │ │FORMAT│ │  FORMAT  │
   └────┬────┘ └──┬───┘ └────┬─────┘
        │         │          │
   ┌────┼────┐    │     ┌────┼────┐
   ▼    ▼    ▼    ▼     ▼    ▼    ▼
 ┌───┐┌───┐┌───┐┌───┐┌───┐┌───┐┌───┐  Tweets, quotes, audiograms,
 │   ││   ││   ││   ││   ││   ││   │  short clips, infographic tiles
 └───┘└───┘└───┘└───┘└───┘└───┘└───┘

Conversion Recipes

Blog Post -> Twitter/X Thread

Extract 5-8 key insights. One per tweet. Add hook.

Element	Rule
Hook tweet	Listicle, contrarian, or promise format
Body tweets	One insight per tweet, 280 chars max
Visual breaks	Add image every 3-4 tweets
Final tweet	CTA + "RT the first tweet if useful"

Adaptation:

• Remove nuance and caveats (threads are punchy)
• Add numbers and specifics (threads need skimmability)
• Cut academic language (threads are conversational)

# Generate a visual for the thread
infsh app run falai/flux-dev-lora --input '{
  "prompt": "clean infographic tile, single statistic 60% highlighted in large bold text, minimal dark background, data visualization style, professional",
  "width": 1024,
  "height": 1024
}'

# Post the thread
infsh app run x/post-create --input '{
  "text": "I analyzed 500 landing pages.\n\nHere are 7 patterns the top converters all share:\n\n🧵 Thread:"
}'

Blog Post -> LinkedIn Carousel

1 slide per section. 8-12 slides total.

Slide	Content
1 (Hook)	Bold claim or question from headline
2-9 (Content)	One key point per slide, large text, supporting visual
10 (Summary)	Recap the key takeaways
11 (CTA)	"Follow for more" / "Save this" / "Comment your thoughts"

Specs: 1080x1080 (square) or 1080x1350 (4:5 for more space)

# Generate carousel slides
for i in {1..10}; do
  infsh app run falai/flux-dev-lora --input "{
    \"prompt\": \"clean minimal presentation slide, dark gradient background, large text area, professional business design, slide $i of 10, consistent style\",
    \"width\": 1024,
    \"height\": 1024
  }" --no-wait
done

Blog Post -> Newsletter Section

3-line summary + "why it matters" + link.

## This Week's Feature: [Title]

[1-2 sentence summary of the key insight]

**Why it matters:** [1 sentence connecting to reader's work/life]

→ [Read the full post](link)

Blog Post -> Short-Form Video Script

Problem + key insight + CTA. Under 60 seconds.

Section	Duration	Content
Hook	3s	"Most people get [topic] wrong."
Problem	10s	State the common mistake
Insight	25s	Your key finding/advice
Proof	10s	One stat or example
CTA	5s	"Follow for more" / "Link in bio"

# Generate voiceover
infsh app run falai/dia-tts --input '{
  "prompt": "[S1] Most landing pages make this mistake. They put the features above the fold instead of the outcome. Top converting pages show what life looks like AFTER using the product. Try it and watch your conversion rate climb."
}'

# Generate video
infsh app run google/veo-3-1-fast --input '{
  "prompt": "Screen recording style, scrolling through a well-designed landing page, clean modern UI, smooth scroll, professional website"
}'

Blog Post -> Audiogram

Pull best quote. Generate audio. Add waveform visual.

# Generate audio of the key quote
infsh app run falai/dia-tts --input '{
  "prompt": "[S1] The number one mistake I see on landing pages... is putting features above the fold. The best pages show the outcome. Not what your product does, but what life looks like after."
}'

Podcast Episode -> Blog Post

# 1. Transcribe the episode
infsh app run <stt-app> --input '{
  "audio": "episode-42.mp3"
}'

# 2. Edit transcript into blog format:
# - Remove filler words (um, uh, like, you know)
# - Add headers at topic changes
# - Break into paragraphs
# - Add intro and conclusion
# - Add links mentioned in the episode

Podcast Episode -> Quote Cards

3-5 best quotes with speaker attribution.

# Generate quote card backgrounds
infsh app run falai/flux-dev-lora --input '{
  "prompt": "minimal quote card background, subtle gradient from dark blue to black, large quotation mark watermark, clean modern design, social media square format",
  "width": 1080,
  "height": 1080
}'

Video -> GIF

Key moment, 3-5 seconds, under 5MB.

Best moments for GIFs:

• Reaction shots
• Before/after reveals
• Key demonstration steps
• Funny or surprising moments

Long Video -> Short Clips

# Extract the best 15-60 second segments for Reels/TikTok/Shorts
# Focus on self-contained moments that make sense without context:
# - A single tip or insight
# - A surprising stat reveal
# - A demonstration of one feature
# - A strong opinion or hot take

The Golden Rule

Never copy-paste across formats. Each platform has different:

Platform	Attention Span	Tone	Format
Blog	5-10 min	Thorough, detailed	Long paragraphs OK
Twitter/X	5-30 sec per tweet	Punchy, declarative	280 chars, fragmented
LinkedIn	1-3 min	Professional, insightful	Short paragraphs, line breaks
Newsletter	5-7 min	Curated, personal	Sections with headers
TikTok/Reels	15-60 sec	Energetic, direct	Hook in 1 second
Podcast	20-60 min	Conversational, deep	Stories and tangents OK

Content Repurposing Checklist

For each piece of long-form content, create:

• Twitter/X thread (5-8 tweets)
• LinkedIn post or carousel
• Newsletter section (3-line summary)
• 2-3 quote cards for social
• Short-form video script (30-60s)
• Email snippet for nurture sequence
• Slide for internal presentation

Common Mistakes

Mistake	Problem	Fix
Copy-pasting between platforms	Feels lazy, wrong format	Rewrite for each platform's style
Repurposing weak content	Amplifies mediocrity	Only repurpose your best pieces
Same day posting everywhere	Audience overlap sees duplicates	Stagger across days/weeks
Losing the core message	Derivative misses the point	Identify the ONE key insight first
No visual adaptation	Text-only on visual platforms	Create platform-specific graphics
Forgetting attribution	Plagiarizes yourself	Link back to the original

Related Skills

npx skills add inference-sh/skills@ai-social-media-content
npx skills add inference-sh/skills@ai-image-generation
npx skills add inference-sh/skills@text-to-speech
npx skills add inference-sh/skills@twitter-automation

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