Content Ideas

Generate content ideas from multiple sources. Aggregates trends from RSS feeds, Reddit, Hacker News, X/Twitter, and web search. Outputs actionable content ideas with hooks, angles, and formats. Use when you need content inspiration, trend monitoring, or building a content calendar.

Content Ideas Generator

Turn trends into content. Aggregate from multiple sources, filter by niche, output actionable ideas.

How It Works

1. Gather — Pull from RSS, Reddit, HN, X, web search
2. Filter — Match to your niche and audience
3. Analyze — What's trending? What angle is missing?
4. Output — Actionable ideas with hooks and formats

Quick Start

Ask your agent:

"Generate 10 content ideas for this week. My niche is AI automation for small businesses."

The agent should:

1. Check configured sources (RSS feeds, subreddits, etc.)
2. Search for trending topics in your niche
3. Cross-reference what's getting engagement
4. Generate ideas with specific hooks and angles

Configuration

Store in content-ideas/config.json:

{
  "niche": "AI automation for small businesses",
  "audience": "non-technical founders, solopreneurs",
  "platforms": ["twitter", "linkedin", "blog"],
  
  "sources": {
    "rss": [
      "https://news.ycombinator.com/rss",
      "https://www.reddit.com/r/smallbusiness/.rss",
      "https://www.reddit.com/r/Entrepreneur/.rss"
    ],
    "subreddits": ["smallbusiness", "Entrepreneur", "SaaS", "artificial"],
    "twitter": {
      "accounts": ["@levelsio", "@marckohlbrugge", "@andrewchen"],
      "keywords": ["AI automation", "no-code", "solopreneur"]
    },
    "keywords": ["AI", "automation", "productivity", "small business", "startup"]
  },
  
  "filters": {
    "minEngagement": 100,
    "maxAgeDays": 7,
    "excludeKeywords": ["crypto", "NFT", "web3"]
  },
  
  "output": {
    "ideasPerRun": 10,
    "includeHooks": true,
    "includeFormats": true,
    "includeAngles": true
  }
}

Output Format

## Content Ideas - 2026-02-22

### Idea 1: [Title]
**Source:** r/smallbusiness trending post
**Why it's hot:** 500+ upvotes, addresses common pain point
**Your angle:** [How to spin for your audience]
**Hook options:**
- "Most small business owners waste 10 hours/week on this..."
- "I automated X and saved $2000/month. Here's how."
- "Stop doing [thing] manually. This is 2026."
**Formats:** Twitter thread, LinkedIn post, blog tutorial
**Engagement prediction:** High (solves clear pain point)

### Idea 2: [Title]
...

Source Integration

RSS Feeds (via rss-reader skill)

# Pre-configure feeds
node /root/clawd/skills/rss-reader/scripts/rss.js add "https://news.ycombinator.com/rss" --category tech
node /root/clawd/skills/rss-reader/scripts/rss.js add "https://www.reddit.com/r/Entrepreneur/.rss" --category business

Reddit (public RSS)

Reddit exposes RSS for any subreddit:

• https://www.reddit.com/r/{subreddit}/.rss — new posts
• https://www.reddit.com/r/{subreddit}/top/.rss?t=week — top this week

Hacker News

• Front page: https://news.ycombinator.com/rss
• Show HN: https://hnrss.org/show
• Ask HN: https://hnrss.org/ask
• By keyword: https://hnrss.org/newest?q=AI+automation

X/Twitter (via bird or x-twitter skills)

Search trending topics and high-engagement posts in your niche.

Web Search (via web_search tool)

Search for trending articles, news, and discussions.

Workflow

Daily Ideas (Cron)

Set up a daily cron to generate ideas:

Schedule: 07:00 daily
Task: Generate 5 content ideas based on overnight trends. Save to content-ideas/daily/YYYY-MM-DD.md

Weekly Content Calendar

Schedule: Sunday 20:00
Task: Generate 15-20 content ideas for the week. Organize by platform and day. Save to content-ideas/weekly/YYYY-WW.md

On-Demand Research

"What's trending in [niche] right now? Give me 5 content ideas I can post today."

Idea Categories

Reactive (Trending Now)

• Breaking news response
• Hot take on viral post
• "Here's what everyone's missing about X"

Evergreen (Always Relevant)

• How-to tutorials
• Tool comparisons
• Beginner guides
• Common mistakes

Personal (Your Experience)

• Behind-the-scenes
• Lessons learned
• Case studies
• Failures and wins

Contrarian (Stand Out)

• Unpopular opinions
• Myth-busting
• "Why I don't do X"

Hook Formulas

When generating ideas, include hooks:

1. Problem-Agitate: "Most [audience] waste [time/money] on [thing]..."
2. Curiosity Gap: "The one thing [successful people] do that nobody talks about..."
3. Social Proof: "How [person] went from [A] to [B] in [time]..."
4. Contrarian: "Unpopular opinion: [common belief] is wrong. Here's why..."
5. How-To: "How to [achieve result] in [timeframe] (step-by-step)"
6. List: "[Number] [things] every [audience] needs to know about [topic]"
7. Story: "I [did thing] and [result]. Here's what happened..."

Integration with Brand Voice

When generating ideas, reference the brand voice profile:

1. Load brand-voice/profile.json
2. Match hooks to tone (casual vs professional)
3. Filter ideas by audience match
4. Adapt language to vocabulary preferences

Tips

1. Quality over quantity — 5 good ideas beat 20 mediocre ones
2. Cross-platform — One idea can be a thread, post, AND article
3. Timeliness matters — Trending topics have a 24-48 hour window
4. Your angle — Don't just report trends, add unique perspective
5. Save rejects — Ideas that don't fit now might work later
6. Track performance — What ideas convert to engagement?