Content Calendar

Content strategy, planning, and calendar creation for any business or creator. Use when asked to build a content calendar, plan social media posts, create a content strategy, generate post ideas, schedule content across platforms, repurpose existing content, build a 30/60/90 day content plan, or create platform-specific content frameworks. Triggers on phrases like "content calendar", "content strategy", "social media plan", "post ideas", "content schedule", "30 day content plan", "what should I post", "content for LinkedIn", "repurpose content", "editorial calendar", "content pillars".

Content Calendar Skill

Build a full content strategy and actionable calendar. Output should be ready to execute — not a vague plan.

Workflow

1. Understand the Context

Gather (ask if not provided):

• Business/brand: What do they do? Who's the audience?
• Goal: Awareness? Leads? Community? Sales?
• Platforms: LinkedIn, Twitter/X, Instagram, TikTok, YouTube, Blog — which ones?
• Cadence: How many posts per week per platform?
• Timeframe: 2 weeks, 30 days, 90 days?
• Existing content: Any blog posts, videos, or content to repurpose?
• Voice/tone: Professional, casual, educational, entertaining?

2. Define Content Pillars

Create 3–5 content pillars (recurring themes) based on:

• Audience pain points and interests
• Business expertise areas
• SEO/discovery opportunities
• Competitor content gaps

Each pillar gets a name, description, and % of content mix.

3. Generate Post Ideas

For each pillar, generate post ideas using formats in references/post-formats.md:

• Educational: How-to, tips, explainers, myths debunked
• Social proof: Case studies, testimonials, results screenshots
• Behind the scenes: Process, team, day-in-the-life
• Engagement: Questions, polls, controversial takes, hot takes
• Promotional: Offers, product features, announcements (keep to 20% max)

Aim for 3–5x more ideas than needed — let them pick the best.

4. Build the Calendar

Use scripts/build_calendar.py to generate a structured calendar.

Output structure per post:

• Date + platform
• Pillar
• Format (text, image, video, carousel, thread)
• Hook (first line / opening 3 seconds)
• Body content / talking points
• CTA
• Hashtags (platform-appropriate)
• Repurposing notes (can this become something else?)

5. Repurposing Map

If existing content provided, create a repurposing matrix:

• Blog post → LinkedIn carousel + Twitter thread + 3x short tips
• Video → 5x short clips + transcript blog post + quote graphics
• Podcast episode → audiogram + key quotes + newsletter section

See references/post-formats.md for platform-specific formatting rules. See assets/calendar-template.md for the full calendar output template.