Book Launch Campaign Kit

Create a reusable launch system for an English book or digital guide, including positioning, posters, promo videos, Amazon/Kindle conversion copy, people-hol...

Security Scan

The skill's files and runtime instructions match its stated purpose (creating book-launch assets); it includes a harmless scaffold script that only creates folders and markdown files and does not request credentials or install external code.

Purpose & Capability

Name and description (book launch campaign) align with the included SKILL.md, reference tutorials, and the small helper script. There are no unrelated credentials, binaries, or install steps requested that would be disproportionate to producing marketing assets.

Instruction Scope

SKILL.md stays on topic: it describes workflows, deliverables, and instructs use of the included scaffold script and reference docs. It does not instruct reading of unrelated system files, exfiltrating data, or contacting hidden endpoints.

Install Mechanism

No install spec is present (instruction-only), and the only code file is a small local Python script that writes project folders and simple markdown files. There are no downloads from external URLs or archive extraction behaviors to raise concern.

Credentials

The skill does not request environment variables or credentials. It mentions using higher-quality TTS (Edge neural TTS) and publishing steps (GitHub/ClawHub) in docs — these are reasonable dependencies for the workflow but may require external accounts/APIs if the agent or user chooses to use them; the skill itself does not ask for secrets.

Persistence & Privilege

Skill does not request permanent presence (always=false) and does not modify other skills or system-wide settings. The scaffold script only creates files under a user-specified target directory.

Assessment

This skill appears coherent and low-risk: it contains instructional docs and a small script that scaffolds a project folder and basic markdown files. Before installing/running: 1) Inspect the target path you pass to the scaffold script — it will create folders and files there. 2) If you plan to use external TTS or publishing services (Edge TTS, GitHub, ClawHub), be aware those may require separate accounts/API keys—this skill does not include or request those credentials. 3) Review any included assets (PDFs mentioned in README) to confirm licensing and that no unwanted content is present. 4) Be mindful of legal/ethical guidance in the docs about celebrity likenesses; avoid using real celebrity images/endorsements without permission.

Build a launch system, not isolated assets.

Core Workflow

1. Lock the core positioning line before designing anything.
2. Build a 3-size poster set first.
3. Build short English promo videos next.
4. Upgrade voice quality early if TTS sounds weak.
5. Create a launch pack with platform copy and Amazon metadata.
6. Build stronger visual ad directions with people-holding-book concepts when static cover ads are not enough.
7. Split the video lane into:
   • brand / premium campaign version
   • sales / conversion version
8. Finish with an Amazon-ready publishing pack.

Required Deliverables

Produce at least these outputs:

• vertical poster
• square poster
• horizontal poster
• one short promo video
• one stronger conversion-oriented video
• one launch pack folder
• one Amazon ready-to-publish metadata pack

Scripts

Use scripts/scaffold_launch_pack.py to create a clean launch project structure:

python scripts/scaffold_launch_pack.py <target-project-dir>

References

Read references/openclaw-book-launch-tutorial.md when you need the full end-to-end playbook in English, including:

• creative sequence
• poster logic
• video workflow
• people-holding-book ad directions
• brand vs conversion split
• Amazon packaging logic

Read references/openclaw-book-launch-tutorial-zh.md when you want the same workflow in Chinese.

Read references/case-study-openclaw-book.md when you want a concrete example of the workflow applied to a real project.

People-Holding-Book Concept Rule

Use celebrity-level energy, not exact real celebrity endorsement, unless the user explicitly confirms legal/authorized usage.

Amazon Positioning Rule

Default positioning: This is not another AI theory book. It is a practical guide to execution.

Output Standard

Deliver work in a folderized system so the user can keep iterating:

• launch-assets/
• openclaw-launch-pack/
• source cover files
• ready-to-publish metadata docs

Keep naming consistent and make the launch package easy to reuse in future book launches.