Ballot Measure Explainer Video

Ballot measure campaigns that publish clear, accessible explainer videos reach undecided voters 4x more effectively than campaigns relying on mailers and yar...

Ballot Measure Explainer Video — Educate Voters Before They Hit the Booth

Use Cases

1. Plain-Language Measure Explainers — Accessible videos explaining what the ballot measure does, who benefits, and what the real-world impact of passage or failure will be.
2. Endorser and Validator Videos — Community voice videos featuring trusted local figures explaining why the measure deserves voter support in authentic, credible language.
3. Opposition Response Content — Rapid response videos addressing opposition attack arguments with facts and human stories before they shift undecided voter opinion.
4. Digital Voter Contact — Social media and digital advertising videos targeting key voter segments with tailored messages about the measure's impact on issues they care about.

How It Works

Specify your measure type, key voter targets, and primary arguments. Ballot Measure Explainer Video creates the voter education and campaign content and exports for your digital advertising, email contact, and earned media.