| KPI Definitions & Metric Architecture | references/kpi-definitions.md | ALWAYS read first for ANY analytical task. Master metric taxonomy, KPI hierarchies, metric relationships, leading vs lagging indicators, vanity vs actionable metrics, composite scoring, and the canonical definitions for every metric the company tracks. |
| Data Collection & Integration | references/data-collection.md | Pulling API data (Gumroad, Pinterest, Twitter/X, Reddit), reading cron logs, parsing system outputs, scraping platform analytics, normalizing cross-source data, data quality validation, collection scheduling, API rate limits, authentication flows, error handling, data freshness checks. |
| Revenue Analytics | references/revenue-analytics.md | Gumroad sales tracking, daily/weekly/monthly revenue, product-level revenue, price point analysis, conversion rates by product, revenue by traffic source, refund tracking, average order value, revenue trends, cohort revenue, LTV estimation, revenue forecasting, price elasticity signals. |
| Content Performance Analytics | references/content-performance.md | Pinterest pin performance, Twitter/X engagement (reply signals, the 13.5x algorithm multiplier), Reddit upvote patterns, content resonance scoring, cross-platform content comparison, content decay curves, evergreen vs viral identification, engagement-to-conversion mapping, content ROI. |
| Platform & System Health | references/platform-health.md | AgentReach session monitoring, cron job success/failure tracking, system uptime, error rate monitoring, silent failure detection, dependency health, API endpoint health, queue depth monitoring, latency tracking, resource utilization, certificate/session expiry countdowns, automated system audit. |
| Product Performance Analytics | references/product-performance.md | View-to-sale conversion (conversion problems vs traffic problems), product listing diagnostics, funnel stage analysis, product comparison matrices, pricing effectiveness, product-market fit signals, listing optimization scoring, competitive product positioning, product lifecycle analysis. |
| Bottleneck Detection | references/bottleneck-detection.md | Workflow velocity analysis, agent performance scoring, task completion timing, queue buildup detection, dependency chain analysis, resource contention identification, throughput measurement, cycle time decomposition, constraint theory application, process mining, handoff delay analysis. |
| Anomaly Detection & Alerting | references/anomaly-detection.md | Statistical anomaly detection (Z-score, IQR, rolling averages), alert threshold calibration, severity classification, false positive management, alert fatigue prevention, contextual anomaly assessment, trend break detection, seasonal adjustment, baseline drift detection, multi-signal correlation. |
| Performance Benchmarks | references/performance-benchmarks.md | What "good" looks like for every metric, industry benchmarks, internal historical benchmarks, benchmark evolution tracking, percentile scoring, competitive benchmarking, benchmark confidence intervals, when benchmarks should be updated, benchmark-to-actual gap scoring. |
| Reporting & Cadence | references/reporting-cadence.md | Daily operational checks, weekly signal memos, monthly deep-dives, quarterly trend reviews, ad-hoc forensic reports, escalation triggers, report audience mapping, reporting templates, automated report generation, report distribution, the Friday signal memo format. |
| Data Visualization Standards | references/data-visualization.md | Chart type selection, color coding standards, data-ink ratio, annotation best practices, dashboard layout, sparkline usage, small multiples, comparison charts, trend visualization, alert visualization, executive summary formatting, mobile-friendly data display, accessibility in visualization. |
| Statistical Methods & Rigor | references/statistical-methods.md | Significance testing, confidence intervals, sample size requirements, regression analysis, correlation vs causation, A/B test evaluation, cohort analysis methods, time series decomposition, moving averages, exponential smoothing, variance analysis, effect size calculation, Bayesian reasoning for small datasets. |
| Forecasting & Trend Analysis | references/forecasting.md | Trend detection, growth rate calculation, run-rate projections, seasonal decomposition, regression-based forecasting, scenario modeling, confidence bands, leading indicator tracking, inflection point detection, momentum scoring, trajectory classification (accelerating/decelerating/stable/declining). |
| Root Cause Analysis | references/root-cause-analysis.md | Five Whys framework, fishbone diagrams, fault tree analysis, change-point detection, correlation hunting, hypothesis testing workflows, elimination methodology, contributing factor weighting, timeline reconstruction, environmental factor analysis, cross-system dependency tracing. |
| Executive Communication | references/executive-communication.md | Writing for decision-makers, the pyramid principle, BLUF (bottom line up front), insight density optimization, recommendation framing, uncertainty communication, bad news delivery, context-setting without over-explaining, executive summary structure, the "so what?" discipline. |