Amazon Product Photography

Amazon product photography planning and briefing agent. Plan main images, lifestyle shots, infographics, and size comparison photos. Generate photographer br...

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Purpose & Capability
The name/description (Amazon product photography planning and briefs) match the SKILL.md content: shot lists, photographer briefs, 7-image strategy, and Amazon technical requirements. There are no unrelated environment variables, binaries, or install steps required.
Instruction Scope
The SKILL.md is an instruction-only guide focused on image strategy and briefing; it does not instruct the agent to read files, access credentials, or transmit data externally. One minor note: the front matter declares 'allowed-tools: Bash' which is unnecessary for a purely textual briefing tool and would permit shell execution if the agent/runtime honors it. The skill text itself contains no bash commands or file operations.
Install Mechanism
No install spec and no code files are provided, so nothing is written to disk or downloaded by the skill. This is the lowest-risk installation footprint.
Credentials
The skill declares no required environment variables, credentials, or config paths, which is proportionate for a content/planning guide.
Persistence & Privilege
The skill is not marked 'always:true' and uses default invocation settings. It does not request elevated persistence or modifications to other skills or system-wide settings.
Assessment
This skill appears coherent and low-risk: it only contains guidance and templates for Amazon product photography and requests no credentials or installs. Before installing, you may want to: (1) verify the GitHub homepage (https://github.com/mguozhen/amazon-product-photography) to confirm the publisher and look for a code repository or license, (2) confirm whether your agent/runtime enforces the 'allowed-tools' entry — the SKILL.md declares 'allowed-tools: Bash', which is unnecessary here and would permit shell access if honored, and (3) monitor agent behavior for unexpected network or file operations if you enable autonomous invocation. If you want maximum safety, only install skills that you can audit (have visible code) or that declare no tooling permissions.

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License

MIT-0
Free to use, modify, and redistribute. No attribution required.

SKILL.md

Amazon Product Photography Guide

Plan and brief your product photography to maximize CTR and conversion. From main image strategy to infographic design — know exactly what images you need and why.

Commands

photo plan [product]            # full 7-image strategy plan
photo main [product]            # main image brief
photo lifestyle [product]       # lifestyle shot list
photo infographic [product]     # infographic content plan
photo brief                     # generate photographer brief doc
photo audit [describe images]   # score existing images
photo requirements              # Amazon technical requirements
photo mobile                    # mobile thumbnail optimization

What Data to Provide

  • Product type & category — what it is
  • Target customer — who uses it (age, gender, lifestyle)
  • Key selling points — top 3 features to visually communicate
  • Competitors — describe their images so we can differentiate
  • Brand style — clean/minimal vs. lifestyle/warm vs. technical/studio

7-Image Strategy Framework

Image 1: Main Image (Most Critical)

Purpose: Win the click in search results Rules:

  • Pure white background (RGB 255,255,255) — mandatory
  • Product fills 85%+ of frame
  • No text, no props, no logos (except on product itself)
  • Show the actual product, not packaging (usually)
  • High resolution: minimum 1000px on shortest side (2000px recommended)

CTR Optimization:

  • Show your best angle (usually 3/4 view)
  • If multiple pieces, show all of them
  • If color variations, show the most appealing color
  • Consider: what thumbnail wins at 100px × 100px?

Image 2: Feature Callout / Infographic

Purpose: Communicate 3–4 key features fast Format: Product image + text overlays pointing to features Best for: Technical products, multi-feature products Copy: Short feature labels, not full sentences

Image 3: Lifestyle / In-Use Shot

Purpose: Help customer visualize owning the product Elements:

  • Real person using the product (or implied use context)
  • Environment matches target customer's life
  • Emotion: show the feeling of using the product
  • No direct eye contact with camera (feels more authentic)

Image 4: Size Comparison

Purpose: Set accurate size expectations, reduce returns Options:

  • Product next to a common object (coin, hand, ruler)
  • Dimensions overlaid on product photo
  • Before/after size context (e.g., fits in a pocket)

Image 5: Benefits / Results Shot

Purpose: Show the outcome, not just the product Examples:

  • Skincare: before/after or glowing skin close-up
  • Kitchen tool: beautiful finished dish
  • Fitness: person after workout looking energized
  • Organization: tidy shelf vs. cluttered shelf

Image 6: What's in the Box

Purpose: Eliminate "what do I get?" uncertainty Format: Flat lay of all included items with numbered callouts Include: All accessories, documentation, packaging

Image 7: Social Proof / Certification

Purpose: Build trust and reduce purchase hesitation Options:

  • "X,000+ customers" with star rating graphic
  • Certification logos (CE, FDA, BPA-free)
  • Award badges
  • Press mentions / media logos

Infographic Design Guide

Layout Options

TypeBest For
Icon gridProducts with 4–6 distinct features
Side-by-side comparisonVs. competitor or vs. old way
Before/afterProducts with transformative results
How it works (3-step)Products with process/usage sequence
Spec breakdownTechnical/measurement-driven products

Infographic Copy Rules

  • Headline: max 6 words, benefit-focused
  • Feature label: max 3 words
  • Supporting line: max 10 words
  • Font minimum: 24pt equivalent (must be readable at thumbnail)
  • High contrast: dark text on light, or light on dark — no grey-on-grey

Photographer Brief Template

PROJECT: [Brand] [Product] Amazon Listing Photography
DATE: [Date]
DELIVERABLES: 7 images per colorway

IMAGE SPECS:
- Resolution: 3000 × 3000px minimum
- Format: JPEG, sRGB color profile
- Main image: pure white background (#FFFFFF)
- Secondary images: [style direction]

BRAND STYLE:
- Color palette: [hex codes]
- Mood: [clean/warm/technical/lifestyle]
- Reference images: [attach 2-3 reference photos]

SHOT LIST:
1. Main hero — [angle], [background], [props if any]
2. Feature callout — [which features to highlight]
3. Lifestyle — [scene description], [model type if any]
4. Size comparison — [comparison object]
5. Results/benefit — [what to show]
6. What's in the box — [flat lay setup]
7. Trust/certification — [which certifications to display]

MODELS/PROPS NEEDED:
- [List any models, ages, demographics]
- [List props needed]

DO NOT:
- [List brand-specific restrictions]
- Competitors' products in frame
- Logos not belonging to brand

Amazon Image Technical Requirements

RequirementSpecification
Main image backgroundPure white (RGB 255,255,255)
Minimum resolution1000px on shortest side
Recommended resolution2000px+ (enables zoom)
File formatsJPEG, PNG, GIF, TIFF
Max file size10MB
Product in frameMust fill ≥85% of image
Forbidden on mainText, logos, watermarks, props

CTR by Image Type (Research Benchmarks)

  • Main image with product only: baseline
  • Main image showing all variants: +8% CTR
  • Main image with lifestyle element (rule-bending): risky but +15% if approved
  • A/B tested main image: +12–25% CTR improvement

Output Format

  1. 7-Image Shot List — exact brief for each image
  2. Infographic Content Plan — which features, what copy, what layout
  3. Photographer Brief — complete ready-to-send document
  4. Main Image Critique — if existing image provided, specific improvements
  5. Mobile Thumbnail Test — does it work at 100px?

Rules

  1. Main image compliance is non-negotiable — violations get listings suppressed
  2. Always plan for the mobile thumbnail first (most searches are mobile)
  3. Every image must answer one customer question — no "decorative" filler images
  4. Lifestyle images should show aspiration, not just product use
  5. Infographic text must be readable without zooming on mobile

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