Amazon Listing Writer

Write high-converting, SEO-optimized Amazon listings including title, bullets, description, A+ content, and backend search terms. Triggers: listing write, li...

Security Scan

The skill is an instruction-only Amazon listing copywriter that asks for product details and keywords and does not request additional credentials, installs, or unrelated system access — its requirements are proportionate to its stated purpose.

Purpose & Capability

Name and description (Amazon listing copywriting) match the SKILL.md content. There are no declared env vars, binaries, or installs that would be unnecessary for copywriting. The CLI-like commands in the doc are usage patterns, not actual external dependencies.

Instruction Scope

Runtime instructions request user-provided product details, keywords, and optionally competitor text. The doc does not instruct reading system files, environment variables, or contacting external endpoints. The 'Check competitor listings before writing' rule assumes user-supplied examples and does not mandate web scraping or accessing protected data.

Install Mechanism

No install spec or code files are present (instruction-only). Nothing will be written to disk or downloaded by the skill itself, minimizing install-related risk.

Credentials

The skill declares no required environment variables, credentials, or config paths. Its requested inputs (product details, keywords, competitor snippets) are appropriate for a copywriting tool.

Persistence & Privilege

always is false and the skill does not request persistent system presence or modify other skills. disable-model-invocation is false (normal) but there are no other elevated privileges requested.

Assessment

This skill appears coherent and low-risk because it is instruction-only and requests only product copy and keywords. Before using it, do not paste sensitive or proprietary data (e.g., unreleased specs, vendor credentials, private spreadsheets) into prompts. Note the header allowed-tools: Bash — the skill itself contains no shell commands, but if your agent runtime allows arbitrary shell execution, be cautious about granting the agent broad autonomous access. Verify outputs for false claims or unsupported statistics (the skill explicitly forbids invented claims). If you plan to rely on the GitHub source, inspect the repo yourself to confirm there are no hidden scripts. Finally, be mindful of legal/trademark issues when including competitor brand names in backend search terms.

Amazon Listing Copywriter

Write high-converting, SEO-optimized Amazon listings. Input your product details and target keywords — get a complete, ready-to-publish listing: title, 5 bullets, description, A+ content outline, and backend search terms.

Commands

listing write                   # write complete listing (interactive)
listing title [product]         # write optimized title only
listing bullets [product]       # write 5 bullet points
listing description [product]   # write product description
listing a+ [product]            # outline A+ content modules
listing backend [product]       # generate backend search terms
listing rewrite [paste text]    # rewrite existing weak listing
listing score [paste text]      # score existing listing (1–100)
listing translate [lang]        # adapt listing for UK/DE/JP market

What Data to Provide

• Product name & category — what it is
• Key features — materials, dimensions, what makes it special
• Target customer — who buys it and why
• Top keywords — your primary and secondary keywords
• Competitor listings — paste 1–2 competitor titles/bullets to differentiate
• Use cases — how/when customers use it

Listing Structure Guide

Title Formula (200 bytes max)

[Brand] + [Primary Keyword] + [Key Feature] + [Size/Color/Qty] + [Use Case/Benefit]

Example:
"BrandX Yoga Mat Non-Slip — Extra Thick 6mm, 72" × 24" — Eco-Friendly TPE,
Alignment Lines — For Hot Yoga, Pilates, Home Gym"

Title Rules:

• Lead with primary keyword (highest search volume)
• Include 2–3 secondary keywords naturally
• No promotional phrases (Best, #1, Amazing)
• No subjective claims without proof
• Capitalize each major word

Bullet Point Formula (5 bullets, 200 chars each)

Structure each bullet:

🔑 [FEATURE IN CAPS] — [Benefit explanation] [Social proof/spec if available]

Bullet 1: Primary differentiator (why choose this over competitors) Bullet 2: Key material/quality feature Bullet 3: Dimensions/compatibility/what's included Bullet 4: Use case / who it's for Bullet 5: Warranty / customer satisfaction guarantee

Backend Search Terms (250 bytes)

• Synonyms not in title/bullets
• Common misspellings
• Spanish terms (for US market)
• Long-tail phrases
• Competitor brand names (careful — no trademark infringement)

Copywriting Principles

Conversion-First Language

Weak	Strong
"Good quality"	"Aircraft-grade aluminum, tested to 500 lb load"
"Easy to use"	"Set up in 3 minutes — no tools required"
"Great for families"	"Safe for kids 3+ — BPA-free, no sharp edges"
"Long lasting"	"18-month warranty, 50,000+ units sold"

Emotional Triggers by Category

• Health/Fitness: Transformation, confidence, results
• Home/Kitchen: Simplicity, time-saving, pride of home
• Baby/Kids: Safety, development, peace of mind
• Electronics: Performance, reliability, seamless experience
• Outdoor: Adventure, freedom, durability

Listing Score Rubric (100 points)

Element	Max Points	Criteria
Title keyword placement	20	Primary keyword in first 80 chars
Title completeness	10	Brand + feature + benefit present
Bullet differentiation	20	Each bullet = unique selling point
Bullet readability	10	Scannable, no walls of text
Keyword coverage	15	Top 10 keywords placed naturally
Social proof signals	10	Specs, certifications, stats
Mobile optimization	10	First 2 bullets visible without scroll
Backend terms	5	250 bytes used efficiently

Score 85+ = Publish ready Score 65–84 = Minor revisions needed Score <65 = Major rewrite required

Output Format

1. Complete Listing — title + 5 bullets + description ready to paste
2. Keyword Placement Map — which keywords appear where
3. Listing Score — 100-point breakdown with specific improvements
4. A+ Content Outline — module suggestions with copy direction
5. Split Test Suggestions — 2 title variants to A/B test

Rules

1. Never use restricted phrases: "FDA approved" (unless true), "#1 Best Seller", "guaranteed cure"
2. All claims must be supportable — no invented statistics
3. Front-load benefits in each bullet (customer scans first 50 chars)
4. Match reading level to target audience
5. Always include primary keyword in title within first 5 words
6. Check competitor listings before writing — differentiate, don't copy