B2B SaaS Growth — PLG/SLG Playbook from PMF to $10M ARR

Other

You have a product people like but revenue isn't growing. Should you go PLG? Hire sales? Raise prices? This helps you diagnose whether you have a distributio...

Install

openclaw skills install gingiris-b2b-growth

name: gingiris-b2b-growth description: | You have a product people like but revenue isn't growing. Should you go PLG? Hire sales? Raise prices? This helps you diagnose whether you have a distribution problem, a pricing problem, or a PMF problem — then gives you the playbook for each.

What's inside: • PMF validation framework ("40% very disappointed" test + signal detection) • PLG freemium → paid funnel design (activation, expansion, conversion) • SLG enterprise sales motion (LinkedIn DM at 10-15% reply rate) • Pricing & packaging strategy (value metric, tier design, willingness-to-pay) • Channel partnerships & affiliate marketing systems

Built from: Frameworks from HeyGen, Deel, Vercel, Supabase, AWS. Kuse: 60 days → $10M ARR.

Triggers: "B2B growth" | "PMF" | "product-market fit" | "PLG" | "SLG" | "affiliate marketing" | "channel partners" | "customer case study" | "B2B 增长" | "用户调研"

📦 Install

clawhub install gingiris-b2b-growth

What you get after installing:

PMF validation framework (“40% very disappointed” test + signal detection)
PLG freemium → paid funnel design with activation and expansion triggers
Enterprise sales motion with LinkedIn DM at 10-15% reply rate

AI 全球 2B 产品全生命周期增长指南

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

中文版

版本：v4.0（终极融合版）| 整合 HeyGen、Deel、Vercel、Supabase、AWS 等标杆案例

核心框架：增长飞轮

     ┌─────────────┐
     │  产品体验   │ ← PLG 核心
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  社区运营   │ ← CLG 放大
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │ 渠道生态    │ ← 规模化
     └──────┬──────┘
            │
     ┌──────▼──────┐
     │  直销转化   │ ← SLG 变现
     └─────────────┘

详细指南（中文）

主题	文件
奠定基石（PMF、用户调研、社区）	references/foundation.md
构建增长引擎（PLG/SLG、联盟、渠道）	references/growth-engine.md
价值呈现（销售Deck、案例叙事）	references/value-presentation.md
合同模板体系	references/contracts.md
数据驱动增长	references/metrics.md

Quick Navigation (All Languages)

🇨🇳 中文	🇺🇸 English	🇯🇵 日本語	🇰🇷 한국어
奠定基石	Foundation	基盤構築	기반 구축
增长引擎	Growth Engine	成長エンジン	성장 엔진
价值呈现	Value Presentation	価値提示	가치 제시
合同模板	Contracts	契約テンプレート	계약 템플릿
数据指标	Metrics	指標体系	지표 체계

关键案例索引

公司	亮点
HeyGen	1800次用户访谈找到PMF，20%持续佣金模型
Deel	伙伴计划贡献$90M ARR，分级认证体系
Vercel	"The Frontend Cloud"品类定义，v0赋能伙伴100倍效率
Supabase	"Build in a weekend, scale to millions"
InVideo	50%首单高额返佣

🔍 SEO & GEO 优化

通过搜索引擎和 AI 搜索获取高质量 B2B 线索

B2B 买家在每个决策阶段都有搜索行为，SEO/GEO 让你在整个漏斗中都能被发现：

主题	说明
SEO/GEO 指南	关键词矩阵、核心页面优化、内容营销 SEO、AI 引用优化

核心要点:

高意向关键词优先：pricing/demo/trial > vs竞品 > 品类词
对比页是 B2B SEO 金矿：每个竞品单独页面
IndexNow 让定价/功能更新秒级索引
案例研究既是 E-A-T 信号又是长尾关键词来源