Linkedin Post Writer

Draft a new LinkedIn post from scratch using one of 16 2026 hook formulas (anaphora, R.I.P., year-pivot, time-anchor, curiosity-gap, contrarian, emotional cold-open, named-gratitude, and more), picked by engagement goal (comments, reposts, likes, saves). Runs the humanizer pass and schedules via Publora on approval. Use when the user asks to write a post, needs a hook, or wants a proven format. Not for reviewing existing drafts (use linkedin-humanizer --mode audit).

Sergey Bulaev@sergebulaev

Install

openclaw skills install @sergebulaev/linkedin-post-writer

LinkedIn Post Writer

Ship long-form LinkedIn posts using hook formulas that actually performed in 2025-2026 (verified engagement multipliers).

When to use

User says "write me a LinkedIn post about X"
User has a topic + a rough angle and needs a hook + structure
User wants to pick from known-winning formats and fill in their voice
User wants to audit + schedule in one flow

Formulas this skill can use

Code	Formula	Reference eng	Best for
F1	Platform Risk Anaphora	4,240	Category/platform posts, product-as-fix
F2	R.I.P. Obituary	3,822	Era-ending claims, industry pivots
F3	Year-over-Year Pivot	494, 3.74x	Identity shifts, founder reflection
F4	Time-Anchor Confession	1,519+	Vulnerability, voice reset, ICP re-targeting
F5	Self-Proving Meta	1,082 / 435 comments	Commitment-based posts, tests in public
F6	Comment-Gate Lead Magnet	717-3,008	List building (use sparingly, capped reach)
F7	Odd-Precision Money Ledger	1,755, 9.4x	Founder build-log, cost breakdowns
F8	Paid-vs-Free Reversal	550, 19.64x	Free framework give-away
F9	Curiosity-Gap Teaser	306, 4.25x	Emergent behavior, behind-the-scenes
F10	Contrarian + Historical Receipts	3,083	Sacred-cow takes, AI/tech cycles
F11	Emotional Cold-Open	high-reach*	Real story with emotional stakes (likes)
F12	Permission Slip	comment-heavy*	Encouragement, reassurance (comments)
F13	Bait-and-Switch Reversal	high-reach*	Policy/process change that's an upgrade (likes)
F14	Named Gratitude / Tribute	repost-heavy*	Thanking mentors / team / departing colleague (reposts)
F15	Explain-to-Kids	save-heavy*	Demystifying jargon (saves)
F16	Status-Strip Humility	like-heavy*	Senior voice wanting warmth not distance (likes)

* F11-F16 reach is absolute 2026-corpus reach (often source-driven: a reshare or a famous author), NOT a baseline multiplier like the F1-F10 numbers. The two columns measure different things and are not comparable: F11's "256k" is raw reach, F8's "550, 19.64x" is a format multiplier. Do not rank formulas by putting these side by side. See ../../references/hook-formulas.md for each formula's real reference and caveats.

Full skeletons in ../../references/hook-formulas.md. F1-F10 are the long-form thought-leadership set; F11-F16 (validated against a 2026 corpus of above-average performers) skew shorter and emotional and each carries a primary engagement goal.

Pick by goal first

If the user knows what they want the post to earn, start here, then narrow by topic. Canonical mapping: ../../references/hook-formulas.md → Engagement-goal split.

Goal	Reach for
Comments	F4, F10, F12, F9
Reposts	F14, F2, F8
Likes	F11, F13, F16
Saves	F15, F7, F8

Steps

Gather inputs. Topic, angle, draft ideas if the user has them, target audience (founders / operators / marketers), desired length (short 300-500 / medium 900-1300 / long 1500-1900 chars).
Pick the formula. First ask (or infer) the goal: comments, reposts, likes, or saves. Use the "Pick by goal first" table to shortlist, then suggest 2-3 formulas that also fit the topic and let the user pick. Show the reference engagement number next to each.
Draft the post. Fill the formula skeleton with user voice. Respect the 2026 algorithm rules:
- Hook in first 210 chars (before "… see more")
- 900-1,300 char sweet spot for text posts
- Double line-breaks between ideas, not single
- 0-2 hashtags, placed at end
- No external links in body (move to first comment)
Humanizer pass. Strip em dashes, AI vocab, rule-of-three, generic openers. Add at least 1 specific number, 1 named entity, 1 first-person concrete detail per 100 words.
Run audit. Optionally invoke linkedin-humanizer --mode audit for algorithm + voice checks before showing to user.
Approval card. Show: formula used, full draft, char count, suggested posting window (Tue/Wed/Thu 7:30-9:00 AM local), reaction targets from likely commenters.
On approval. Call lib.publish(kind="post", draft_text=<approved>, target_url="https://www.linkedin.com/post/new/", platforms=[{"platform":"linkedin","platformId":<id>}], scheduled_time=<iso_or_None>, media_urls=<list_or_None>). The wrapper handles Publora / manual / diy routing.

Hard rules (from user feedback)

Global voice rules: see root SKILL.md §Voice rules. Additional skill-specific rules:

Never frame LinkedIn as inferior in a LinkedIn post (algo penalty).
Don't name-drop the user's product in a way that reads as self-promo. One mention max, and only when it's the natural conclusion, not the pitch.
Include at least one moment of real vulnerability or concrete stakes. Pure insight posts don't land in 2026.
Vary sentence length aggressively. Mix 3-word sentences and 25-word sentences.

Anti-patterns (skill will refuse)

All-caps first line ("THIS CHANGED EVERYTHING."). This holds even for F11 Emotional Cold-Open: carry the intensity with word choice, never caps.
Em dashes anywhere
"In today's fast-paced world" openers
Rule-of-three lists without receipts
"Game-changer", "deep dive", "leverage", "fundamentally"
External links in the body
Reused engagement-bait closers ("tag someone who needs this")

Resources

../../references/hook-formulas.md — all 16 formula skeletons with worked examples
../../references/algorithm-heuristics.md — 2026 posting rules (timing, format, length)
references/humanizer-checklist.md — the full scrub list

Related skills

linkedin-humanizer — aggressive AI-tell scrubber, plus --mode audit for pre-publish review
linkedin-hook-extractor — reverse-engineer a hook from a viral post you admire