Yoast SEO Playbook

Workflows

Yoast SEO operating playbook for WordPress delivery. Covers Yoast Free vs Yoast Premium capability boundaries, editor workflows, safe optimization QA, and when to use WordPress REST vs wp-admin for SEO tasks.

Install

openclaw skills install yoast-seo-playbook

Yoast SEO Playbook (WordPress)

Use this skill when planning, reviewing, or executing SEO work on WordPress sites using Yoast.

Primary goals:

Keep recommendations truthful and implementable in the site's actual Yoast tier.
Produce editor-friendly SEO changes (titles, descriptions, schema context, readability).
Separate content SEO operations from site design/system operations.

Read Order

Operating Rules

Confirm plugin state before proposing feature-dependent actions:
- Is Yoast SEO active?
- Is Yoast SEO Premium active/licensed?
If Premium status is unknown, default to Yoast Free-safe guidance.
Do not claim a feature is available unless confirmed by tier.
Keep one clear H1 per page and logical H2/H3 hierarchy.
Avoid fabricated SEO claims (rank guarantees, fake metrics, invented authority).
For live content CRUD, pair with wordpress-content-rest-api.

Capability Check (always first)

For any Yoast task:

Confirm Yoast active.
Confirm Free-only vs Premium.
Select workflow path using the matrix.
Mark Premium-only suggestions as optional when tier is uncertain.

Rilvo Defaults

Unless the user states otherwise:

Language: Italian-first (rilvo audience), with clean, direct copy.
Style: practical, non-hype, credible.
Prefer maintainable on-page SEO over hacks.
Keep outputs editor-ready for WordPress/Yoast fields.

Done Criteria

A Yoast SEO task is complete only when:

Tier assumptions are explicit (Free vs Premium).
Title + meta description are unique and intent-aligned.
Heading/content structure is scannable and coherent.
Internal link opportunities are identified (when relevant).
Next action is clear (draft update, review, publish approval).