AI Creative Studio

Turn one brief into a complete US-market creative package — ad copy, social posts, video hooks, image prompts and a reusable brand voice kit for TikTok, Instagram, Meta, YouTube and email. Built for US founders, DTC brands, agencies and solo marketers who need on-brand content in minutes.

One brief in. A full creative package out. Hooks, ad copy, captions, scripts, image prompts, a brand voice card, and a 30-day content calendar — all in US English, all on-brand, all ready to ship.

Use this skill when someone asks for:

• social posts or captions for TikTok, Instagram, Facebook, LinkedIn, X, Threads
• Meta / Google / TikTok ad copy (primary text, headlines, descriptions, CTAs)
• UGC video hooks, scripts, shot lists, or creator briefs
• product photo / hero image / thumbnail prompts and art direction
• email subject lines, preview text, and launch sequences
• a brand voice card or messaging framework for a US audience
• a content calendar, launch plan, or repurposing matrix

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Why this exists

Most AI output for marketing is generic. This skill runs a repeatable production pipeline instead of one-shot prompting:

1. Brief normalization — pull product, audience, offer, proof, tone, channels out of a messy request. Ask at most 3 questions if a required field is missing.
2. Message spine — one core promise, three proof pillars, one objection handled.
3. Channel-native output — a TikTok hook does not look like a LinkedIn post. Each channel gets its own format, length, and CTA.
4. Brand voice lock — a reusable voice card so every future request stays consistent.
5. Compliance pass — no unsubstantiated claims (no "cures", no fake statistics, no "guaranteed results"), no fake testimonials, no competitor trademarks used as keywords.

Quickstart

Input (one of these is enough):

text

Launch a $39 insulated dog bottle for US weekend hikers.
Tone: practical, a little blunt. Not hype.

Run:

bash

python3 scripts/creative_brief.py --brief brief.yaml --out campaign/

This writes campaign/brief.normalized.json, campaign/creative_pack.md (the full deliverable), and campaign/prompt_set.json (image/video prompts ready for any generator).

Then paste campaign/creative_pack.md back to the agent and ask for the variants you need ("give me 10 more TikTok hooks under 6 words").

Brief file format

yaml

product: "Insulated dog bottle (HydroFlask-class)"
audience: "US weekend hikers, 25-40, buy outdoor gear on Amazon and REI"
offer: "$39 + free shipping over $50, 30-day trial"
proof:
  - "18/8 stainless, keeps ice 24h"
  - "12,000 reviews, 4.7 stars"
tone: "practical, blunt, zero hype"
channels: [tiktok, instagram, meta_ads, email]
brand_voice: "Like a hiking buddy, not a billboard"
competitors: ["Yeti Rambler", "Hydro Flask Wide Mouth"]
cta: "Tap the link and try it for 30 days"

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Output contract

Every creative pack contains exactly these sections, in this order:

Section	What it contains
1. Message spine	Core promise, 3 proof pillars, 1 objection handled, 1 CTA
2. Brand voice card	5 voice traits, do/don't list, banned phrases, 3 sample lines
3. Hook bank	15 hooks split by platform, sorted by strength signal
4. Ad copy	Meta (primary/headlines/description/CTA), Google (RSA + PMax assets), TikTok (primary text + CTA)
5. Social posts	Per-platform posts with hashtags, alt text, and pinned comment
6. UGC scripts	3 scripts: problem → demo → proof → CTA, with shot list and on-screen text
7. Image & video prompts	Generation-ready prompts with camera, light, lens, aspect ratio, negative prompts
8. Email sequence	4 emails: welcome, feature, proof, offer — with subject line + preview text
9. 30-day calendar	Date, channel, format, hook ID, CTA, asset checklist
10. Compliance notes	Claims to verify, trademarks to clear, disclaimers to add

Channel rules that matter in the US

• TikTok / Reels: hook in the first 2 seconds, 7–15 words, captions on, 9:16.
• Instagram feed: 4:5 image, caption under 125 characters before "more", 3–5 hashtags max.
• Meta ads: primary text 125 characters minimum of value before the CTA, 3–5 headlines, one CTA.
• LinkedIn: no emoji walls, no "🚀🚀🚀", professional but human, 1200–1800 characters.
• X: under 280 characters, one idea, link last.
• Email: subject line 30–45 characters, preview text 40–90 characters, one CTA per send.
• Google RSA: 15 headlines, 4 descriptions, 90 characters per headline.
• US spelling and references by default; say "cancel anytime", "free shipping", "30-day trial" only when the offer actually says so.

Guardrails (hard rules)

• No fake social proof. Never invent reviews, star ratings, customer counts, awards, or press mentions. Use only proof the brief supplies.
• No unsubstantiated claims. Flag every health, income, or performance claim in Compliance notes and mark it VERIFY.
• No competitor trademark use. Competitors may be referenced as comparison, never in keywords, hashtags, or ad copy.
• No impersonation. Do not generate likenesses of real people, real brands' creative systems, or "in the style of " work.
• No NSFW, no sensitive-category ad copy (health claims, credit offers, political content).
• One offer per deliverable. Price, discount, and CTA must match the brief exactly.

Files in this bundle

text

references/
  brand-voice.md          Voice card template + 40 traits library
  channel-specs.md        US platform specs, hook patterns, CTA bank
  campaign-playbook.md    Launch sequence, testing plan, budget split, metrics
templates/
  brief.yaml              Input brief template
  social-posts.md         Post scaffolds per platform
  ad-copy.md              Ad copy scaffolds (Meta, Google, TikTok)
scripts/
  creative_brief.py       Normalize brief -> creative pack + prompt set

Workflow

1. Load templates/brief.yaml, fill it from the user's request.
2. Run scripts/creative_brief.py.
3. Deliver creative_pack.md as the answer; keep prompt_set.json for the user's generator of choice.
4. Offer follow-ups in one line: "Want 10 more hooks, a 30-day calendar, or A/B variants of the primary text?"

Troubleshooting

Symptom	Fix
Script missing python3	Use python instead, or install Python 3.10+
Brief feels thin	Ask the 3 highest-leverage questions: audience, offer, proof
Output too generic	Add 2 competitor names + 1 banned-phrase to the brief
Copy too long	Platform limits are in references/channel-specs.md

Related

• b2b-lead-research-agent — find the US accounts to run this creative against.
• ai-trading — research the tickers of public competitors before writing comparisons.
• Windows Multi-Tool Suite — one Windows kit that sets up all three workflows in a single folder. The desktop app is a separate download from the publisher's GitHub release, with a published SHA-256 so you can check the file before you unpack it; no skill bundle carries an installer.

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Content generated with this skill is a starting draft. Verify every claim, price, and statistic before publishing.