#health

Psyke SEO & GEO Audit

Produce a branded Psyke SEO & GEO audit deck for any website. Use when asked to run an SEO audit, GEO audit, site audit, or website health check for a Psyke client. Also use when someone mentions "psyke audit", "run an audit", "audit this site", "SEO score", "GEO readiness", or "AI visibility audit". Outputs a single index.html slide deck with dual scoring (SEO Health /100 + GEO Readiness /100), competitor benchmarking, AI citation analysis, and Psyke-branded dark-mode theme.

Install

openclaw skills install @beebeebot/psyke-audit

Psyke SEO & GEO Audit

Branded audit product for Psyke (psyke.co). Produces a scored, dark-mode slide deck covering technical SEO, GEO readiness, competitor benchmarking, and actionable recommendations.

Output

A single index.html file deployed to Vercel containing:

SEO Health score (out of 100)
GEO Readiness score (out of 100)
Scored breakdown by category
Issue slides with evidence and fixes
Competitor benchmark (when Ahrefs data available)
AI visibility test results
Prioritised action plan
Psyke CTA slide

References

Read these before building an audit:

references/scoring.md — scoring methodology (SEO + GEO rubrics)
references/psyke-theme.css — complete CSS theme (paste into <style>)
references/slide-structure.md — fixed slide order and design rules
references/geo-framework.md — GEO assessment process

Process

Phase 1: Data Collection

1. Technical Crawl (always)

text

- Fetch homepage, robots.txt, sitemap.xml
- Fetch 4-6 key inner pages (services, about, contact, sector pages)
- Use browser to evaluate each page for: title, meta description, canonical, H1s, H2s, H3s, schemas, OG tags, image alt text, viewport meta
- Check for soft 404s on common URL patterns
- Note the CMS/platform if identifiable

2. Ahrefs Data (when MCP connected)

text

Pull via Ahrefs MCP or have Psyke provide:
- Domain Rating
- Organic keyword count + top keywords
- Monthly organic traffic
- Referring domains count
- Google AI Overview citation count
- ChatGPT citation count
- Branded vs non-branded split (estimate)
- Same metrics for 2-3 competitors

3. AI Visibility Testing (always)

text

Run 5-8 queries through ChatGPT and/or Perplexity:
- "[client industry] + Australia" query
- "best [service/product]" query
- "how does [client service] work" query
- "[client] vs [competitor]" query
- Location-specific query
Record: was client mentioned? which competitors? what was cited?

Phase 2: Scoring

Apply the rubrics from references/scoring.md:

Score each SEO category, noting specific evidence for each deduction
Score each GEO category, noting specific evidence
Calculate totals — do not round

Phase 3: Build the Deck

Setup:

bash

cd ~/Developer
mkdir [client]-seo-audit
cd [client]-seo-audit
git init
echo "# [Client] SEO & GEO Audit" > README.md

Build index.html:

Start with the viewport-base styles from the frontend-slides skill
Paste the full Psyke theme CSS from references/psyke-theme.css
Follow the slide structure from references/slide-structure.md exactly
Include the SlidePresentation JavaScript class (keyboard nav, touch, progress bar, nav dots, intersection observer)

Font include:

html

<link href="https://fonts.googleapis.com/css2?family=Space+Grotesk:wght@400;500;600;700&display=swap" rel="stylesheet">

Key HTML patterns:

Title slide:

html

<section class="slide slide-title">
    <div class="glow-orb glow-purple" style="top: -10%; right: -5%;"></div>
    <div class="glow-orb glow-lime" style="bottom: 10%; left: -3%;"></div>
    <div class="content-wrap">
        <p class="psyke-logo reveal">PSYKE</p>
        <h1 class="reveal reveal-delay-1"><span class="accent">[Client Name]</span></h1>
        <p class="subtitle reveal reveal-delay-2">SEO & GEO Audit — [Month Year]</p>
        <p class="label-muted reveal reveal-delay-3">[client-url.com.au]</p>
    </div>
</section>

Dual score slide:

html

<section class="slide">
    <div class="slide-split">
        <div class="split-left">
            <div class="dual-score reveal">
                <div class="score-block">
                    <div class="score-ring" style="--score-pct: 0.XX;">
                        <svg viewBox="0 0 100 100">
                            <circle class="ring-bg" cx="50" cy="50" r="45"/>
                            <circle class="ring-fill" cx="50" cy="50" r="45"/>
                        </svg>
                        <div class="score-number">XX</div>
                    </div>
                    <p class="score-label-big" style="color: var(--psyke-purple);">SEO Health</p>
                </div>
                <div class="score-block">
                    <div class="score-ring" style="--score-pct: 0.XX;">
                        <svg viewBox="0 0 100 100">
                            <circle class="ring-bg" cx="50" cy="50" r="45"/>
                            <circle class="ring-fill ring-fill-lime" cx="50" cy="50" r="45"/>
                        </svg>
                        <div class="score-number">XX</div>
                    </div>
                    <p class="score-label-big" style="color: var(--psyke-lime);">GEO Ready</p>
                </div>
            </div>
        </div>
        <div class="split-right">
            <!-- Breakdown grid -->
        </div>
    </div>
</section>

Competitor benchmark:

html

<div class="competitor-grid">
    <div class="competitor-row header">
        <div class="competitor-cell"></div>
        <div class="competitor-cell">DR</div>
        <div class="competitor-cell">Keywords</div>
        <div class="competitor-cell">Traffic</div>
        <div class="competitor-cell">AI Citations</div>
    </div>
    <div class="competitor-row client">
        <div class="competitor-cell">[Client]</div>
        <div class="competitor-cell">XX</div>
        <!-- etc -->
    </div>
    <!-- competitor rows -->
</div>

Phase 4: Deploy

bash

git add -A
git commit -m "[Client] SEO & GEO Audit - SEO: XX/100, GEO: XX/100"
gh repo create beebeebot/[client]-seo-audit --public --source=. --push
npx vercel --yes --prod

Phase 5: Deliver

Send the Vercel URL to the requester with:

Both scores and breakdown summary
The presentation link
2-3 sentence summary of key findings

Writing Style

Direct and specific. No filler.
Evidence before opinion. Show the data, then make the observation.
One sharp insight per issue, not three paragraphs restating the same point.
Recommendations must be specific: "Add FAQ schema to /services/ page" not "consider adding structured data".

AI Writing Patterns to Avoid (mandatory)

These are the most common tells. Fix every instance before deploying:

Em dashes (—): Replace with periods, commas, or restructure. Use sparingly if at all.
AI vocabulary: Don't use "crucial", "landscape", "delve", "enhance", "foster", "showcase", "underscore", "pivotal", "vibrant", "testament", "garner", "interplay", "tapestry". Use plain words.
Rule of three: Don't force ideas into groups of three. "Buying guides, how-tos, and comparison content" → "buying guides and comparisons".
Negative parallelisms: Don't write "It's not just X, it's Y". Just say what it is.
Promotional language: No "breathtaking", "groundbreaking", "stunning", "nestled", "in the heart of".
-ing superficial analysis: Don't tack on "ensuring...", "highlighting...", "showcasing..." to add fake depth.
Vague attributions: No "experts believe", "industry reports suggest". Cite specifics or don't claim it.
Filler phrases: No "it's important to note that", "in order to", "at the end of the day".
Sycophantic tone: No "Great question!", "Excellent point!", "That's a really good observation".
Generic positive conclusions: No "the future looks bright" or "exciting times ahead".

What NOT to Do

Don't improvise the slide order — follow the structure
Don't use light-mode slides — everything is dark Psyke theme
Don't skip the GEO assessment, even without Ahrefs — the AI query testing and citability audit always apply
Don't round scores for optics — 43 is 43
Don't write generic recommendations — every fix should reference a specific URL or element
Don't include the Psyke logo on every slide — title and closing only

Psyke SEO & GEO Audit

Install

Psyke SEO & GEO Audit

Output

References

Process

Phase 1: Data Collection

Phase 2: Scoring

Phase 3: Build the Deck

Phase 4: Deploy

Phase 5: Deliver

Writing Style

AI Writing Patterns to Avoid (mandatory)

What NOT to Do

Related skills