Phy Content Calendar

Auto content calendar generator for social media. Takes your topic pillars and target platform, generates a 2-4 week posting calendar with style rotation (insight/story/data/contrarian/question/how-to/build-update), optimal day selection per platform, and draft outlines. Integrates with phy-content-compound to pull relevant content atoms for each scheduled post. Includes platform-specific best practices — LinkedIn (Tue-Thu, 3-4/week), Reddit (Mon-Thu, 2-3/week + daily comments), Twitter/X (daily, threads Wed/Thu), HackerNews (Mon-Wed, 1-2/week). Zero external dependencies.

phy-content-calendar — Auto Content Calendar

Stop deciding "what to post today." Generate a 2-week calendar with topic rotation, style variety, and platform-optimized scheduling.

# Generate a 2-week LinkedIn calendar
python3 ~/.claude/skills/phy-content-calendar/scripts/content_calendar.py \
  --pillars "dev tools" "AI" "startup growth" --platform linkedin

# 4-week Reddit calendar with content library integration
python3 ~/.claude/skills/phy-content-calendar/scripts/content_calendar.py \
  --pillars "security" "OpenClaw" "open source" --platform reddit \
  --weeks 4 --library ~/Desktop/content-ideas/

# Markdown table output (for Notion/docs)
python3 ~/.claude/skills/phy-content-calendar/scripts/content_calendar.py \
  --pillars "AI" "growth" "product" --platform twitter --format markdown

Content Mix Strategy

Each week rotates through 7 content styles:

Style	What	When to Use
💡 Insight	Non-obvious lesson or pattern	Best for LinkedIn/HN
📖 Story	Personal experience with details	Universal
📊 Data	Lead with number/stat/benchmark	LinkedIn, Twitter threads
🔥 Contrarian	Challenge common belief	High engagement on all platforms
❓ Question	Genuine discussion starter	Reddit, LinkedIn
🔧 How-to	Step-by-step framework	LinkedIn, HN
🚀 Build update	Progress on what you're shipping	Twitter, Reddit

Platform Schedules

Platform	Best Days	Frequency	Best Time
LinkedIn	Tue-Thu ⭐	3-4/week	8-10 AM local
Reddit	Mon-Thu	2-3/week + daily comments	9 AM-12 PM ET
Twitter/X	Mon-Fri	1-2/day	9-12 AM, 5-7 PM
HackerNews	Mon-Wed	1-2/week max	9 AM-12 PM PT

Integration with Flywheel

content-calendar (plan what to post)
    → content-compound (find atoms for each post)
    → humanizer-audit (check AI signature)
    → platform-rules-engine (pre-flight)
    → post-forensics (analyze results)
    → feed back into next week's calendar

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Author

Canlah AI — Run performance marketing without breaking your brand.

• GitHub: github.com/PHY041
• All Skills: clawhub.ai/PHY041