Follow-Up Sequence Writer

Write complete email + SMS follow-up sequences for small businesses. Generates ready-to-deploy nurture campaigns calibrated to industry, tone, and sales cycle. Use when building drip campaigns, lead nurture sequences, reactivation campaigns, or appointment follow-ups.

Write complete email + SMS follow-up sequences for any small business — ready to deploy in any CRM.

What It Does

Give this skill a business name, industry, and tone preference. It generates complete multi-touch follow-up sequences with email and SMS messages, proper timing, and merge fields ready for CRM import.

Sequences Included

1. New Lead Welcome (5 emails + 3 SMS over 7 days)

• Immediate welcome with promised value
• Day 1: Social proof / value-add
• Day 2: SMS check-in
• Day 3: Pain point / agitation
• Day 5: Case study + SMS
• Day 7: Break-up email

2. Appointment Reminder (1 email + 3 SMS)

• Confirmation email with calendar invite
• 24-hour reminder SMS
• 1-hour reminder SMS
• 15-minute reminder SMS (virtual meetings)

3. Stale Lead Reactivation (3 emails + 2 SMS over 14 days)

• "It's been a while" re-engagement
• New value / offer
• Clean break with open door

Tone Calibration

Specify one of four tone levels:

Tone	Best For	Voice
Formal	Law, finance, medical, commercial real estate	Full sentences, data-driven, titles used
Warm Professional	Consulting, SaaS, B2B services	Conversational but polished, first names
Friendly	Local services, retail, fitness, food	Short sentences, contractions, informal
High Energy	Events, entertainment, coaching	Exclamation points, bold claims, urgency

Usage

Just tell Claude:

"Using the follow-up-sequence-writer skill, create a New Lead Welcome sequence for a commercial real estate firm called Beanstalk. Tone: Formal. Their prospects are looking for office and retail space in Detroit."

Or:

"Write all 3 sequences for a local plumbing company called FastFlow Plumbing. Tone: Friendly. Average job value is $800."

Writing Rules

• Subject lines under 50 characters
• Email body under 250 words
• SMS under 160 characters
• One CTA per email
• First SMS includes opt-out language
• No messages before 9 AM or after 8 PM
• Every message delivers value before asking
• Break-up email is always the last touch

Output Format

Each message outputs with timing, channel, subject (email only), full body text, and CRM notes (wait steps, tags, stage moves). Ready to paste into GoHighLevel, HubSpot, ActiveCampaign, or any CRM with workflow automation.

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