Social Media Automation Operations Assistant

Social media automation operations assistant. Automatically generate and publish content for Xiaohongshu, Weibo, and Twitter, with scheduled posting and interactive replies. Covers the full chain from content creation → AI illustration → scheduled publishing → interaction monitoring → data review.

Multi-platform content creation and publishing automation. Supports Xiaohongshu, Weibo, and Twitter across all three platforms, covering the full chain from topic selection to review.

Use Cases

Use when users mention keywords such as social media operations, automatic publishing, scheduled posting, multi-platform publishing, social media automation, one-click posting, batch publishing, auto-reply, or social operations.

Workflow

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Topic Planning → Content Generation → AI Illustration → Scheduled Publishing → Interaction Monitoring → Data Review

Platform Support Matrix

Platform	Publishing Method	Content Type	Scheduled Publishing	Interactive Replies
Xiaohongshu	Browser automation	Image-text posts	✅	✅
Weibo	API / Cookie	Image-text / Plain text	✅	✅
Twitter	API v2	Image-text / Plain text	✅	✅

Prerequisites

General Preparation

1. Ensure node >= 18 is available
2. Install dependencies: npm install axios openai
3. AI service is available (for content generation and image creation)

Xiaohongshu

• Logged-in browser environment (host mode)
• Creator permissions enabled: https://creator.xiaohongshu.com/publish/publish
• Refer to references/xiaohongshu-guide.md for the complete operation guide

Weibo

• Weibo Open Platform App Key / Access Token
• Or browser Cookie (configured via references/weibo-guide.md)
• Environment variables: WEIBO_APP_KEY, WEIBO_ACCESS_TOKEN

Twitter

• Twitter API v2 credentials
• Environment variables: TWITTER_API_KEY, TWITTER_API_SECRET, TWITTER_ACCESS_TOKEN, TWITTER_ACCESS_SECRET

Core Commands

1. Content Generation

bash

# Generate multi-platform content based on a topic (title + body + tags)
node scripts/generate_content.js \
  --topic "How AI is changing content creation" \
  --platforms "xiaohongshu,weibo,twitter" \
  --tone "professional yet approachable"

# Auto-detect trending topics and generate content
node scripts/generate_content.js \
  --auto-topic \
  --platforms "xiaohongshu,weibo"

Parameter Descriptions:

• --topic: Content topic (mutually exclusive with --auto-topic)
• --auto-topic: Automatically track trending topics for selection
• --platforms: Target platforms, comma-separated (xiaohongshu,weibo,twitter)
• --tone: Tone style (professional / casual / storytelling / practical)
• --count: Number of candidates to generate (default 3)

Output: JSON format, one optimized content entry per platform, including title, body, tags, and image description.

2. One-Click Publishing

bash

# Publish to a specified platform
node scripts/publish.js \
  --platform xiaohongshu \
  --content-file ./output/post_20260504.json

# Simultaneously publish to multiple platforms
node scripts/publish.js \
  --platforms "xiaohongshu,weibo,twitter" \
  --content-file ./output/post_20260504.json

Parameter Descriptions:

• --platform / --platforms: Target platform(s)
• --content-file: Path to the content JSON file
• --dry-run: Preview mode; does not actually publish

3. Scheduled Publishing

bash

# Create a scheduled publishing task
node scripts/schedule_post.js \
  --content-file ./output/post_20260504.json \
  --schedule "2026-05-05 20:00" \
  --platforms "xiaohongshu,weibo,twitter"

# Batch create a weekly content schedule
node scripts/schedule_batch.js \
  --plan-file ./output/weekly_plan.json

4. Interaction Monitoring and Replies

bash

# Monitor comments/mentions across platforms
node scripts/monitor_interactions.js \
  --platforms "xiaohongshu,weibo,twitter" \
  --since 1h

# Auto-reply (requires approval)
node scripts/auto_reply.js \
  --platform xiaohongshu \
  --strategy "warm" \
  --dry-run

Reply Strategies:

• warm: Warm and friendly style, suitable for fan interactions
• professional: Professional and concise, suitable for business accounts
• witty: Humorous and clever, suitable for personal brands
• custom: Custom template (see references/reply-templates.md)

Complete Workflow Examples

Scenario 1: From Trending Topic to Publishing (Fully Automatic)

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1. Topic selection: node scripts/generate_content.js --auto-topic --platforms "xiaohongshu"
2. Manual review of generated content (title, body, image description)
3. Image creation: AI-generated or manually uploaded
4. Scheduled publishing: node scripts/schedule_post.js --schedule "tomorrow 20:00"
5. Run monitor_interactions.js 24 hours after publishing to view interaction data

Scenario 2: Batch Schedule a Week's Content

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1. Plan a week's topics (5-7 themes)
2. Batch generation: node scripts/generate_content.js --topic-file ./topics.txt --platforms "xiaohongshu,weibo"
3. After reviewing each entry, run schedule_batch.js to set the schedule
4. Automatic daily publishing; check data the following day

Scenario 3: Crisis Monitoring and Auto-Replies

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1. Set up scheduled monitoring: cron runs monitor_interactions.js every 30 minutes
2. Automatically flag and alert on negative comments
3. Use auto_reply.js to automatically reply to positive comments (dry-run mode requires manual confirmation)

Content Compliance Key Points

Xiaohongshu:

• Prohibit absolute terms (best, number one, only)
• Prohibit medical efficacy claims
• Prohibit price-inducing language
• Must check the originality declaration

Weibo:

• Comply with the "Weibo Community Convention"
• Prohibit sensitive topics and non-compliant external links
• Marketing content must be labeled

Twitter:

• Comply with the Twitter Rules
• Prohibit spam behavior
• API rate limit: 300 tweets per 3-hour window

Scheduled Task Recommendations

bash

# Content publishing (morning and evening peak hours daily)
0 8,20 * * *   # Publish once at 8 AM and 8 PM each day

# Interaction monitoring (every 30 minutes on weekdays)
*/30 9-22 * * 1-5

# Daily data report (every night at 11 PM)
0 23 * * *

File Structure

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social-auto-publisher/
├── SKILL.md
├── scripts/
│   ├── generate_content.js    # AI content generation
│   ├── publish.js             # Unified publishing entry
│   ├── schedule_post.js       # Scheduled publishing
│   ├── schedule_batch.js      # Batch scheduling
│   ├── monitor_interactions.js # Interaction monitoring
│   ├── auto_reply.js          # Auto-reply
│   └── utils/
│       ├── xiaohongshu.js     # Xiaohongshu browser operations
│       ├── weibo.js           # Weibo API operations
│       └── twitter.js         # Twitter API operations
├── references/
│   ├── xiaohongshu-guide.md   # Complete Xiaohongshu operations guide
│   ├── weibo-guide.md         # Weibo operations guide
│   ├── twitter-guide.md       # Twitter operations guide
│   ├── reply-templates.md     # Reply template library
│   └── content-strategy.md    # Content strategy and topic selection methodology
└── assets/
    └── templates/
        └── weekly_plan.json   # Weekly plan template