Content Trend Analyzer
Multi-platform content trend aggregation and analysis, producing data-driven article outlines and content strategies. Triggers when users need: content trend analysis, topic heat tracking, trending topic discovery, user intent analysis, content gap mining, competitive content research, SEO keyword trends, data-driven article outline generation, content strategy formulation.
Trigger Keywords
Trend analysis, content trends, trending topics, trend analysis, content gap, topic analysis, topic selection, content strategy, outline generation, content outline.
Workflow
- Requirement Understanding → Determine the analysis domain, target platforms, and time range
- Data Collection → Perform layered search by platform, aggregate trend signals
- Intent Analysis → Identify user pain points, interest shifts, and information gaps
- Gap Mining → Compare existing content coverage to discover untapped opportunities
- Outline Generation → Output structured article outlines + topic scores
Step 1: Requirement Understanding
Confirm with the user (if not explicitly provided):
- Domain/Industry: Technology, Finance, Health, Education, etc.
- Target Audience: B2B/B2C, technical level, region
- Target Platforms: Platforms where content will be published (affects style and depth)
- Time Range: Real-time trending / Last 7 days / Last 30 days / Quarterly
- Analysis Depth: Quick scan / Standard report / Competitive benchmarking
Step 2: Data Collection
Collect data in layers by priority, using the corresponding tool for each layer:
Layer 1: Trend Baseline (Mandatory)
| Platform | Tool | Content Collected |
|---|
| Google Trends | web_fetch trends.google.com | Search heat trends, related queries, geographic distribution |
| Reddit | web_search site:reddit.com | Popular discussions, highly upvoted answers, community pain points |
| YouTube | web_search site:youtube.com | Video popularity, comment sentiment, title keywords |
Layer 2: In-Depth Content (On Demand)
| Platform | Tool | Content Collected |
|---|
| Medium/Substack | web_search site:medium.com OR site:substack.com | Long-form topic selection, subscriber interaction, writing styles |
| Twitter/X | web_search site:x.com | Real-time discussions, hashtags, KOL perspectives |
| Zhihu/Weibo | web_search site:zhihu.com OR site:weibo.com | Chinese community Q&A, trending topics |
| Baidu Index | web_fetch index.baidu.com | Chinese search trends, audience profiles |
| Product Hunt | web_search site:producthunt.com | New product trends, technology directions |
Layer 3: Competitive Benchmarking (For In-Depth Reports)
| Platform | Tool | Content Collected |
|---|
| Competitor Blogs/Official Accounts | web_fetch + web_search | Existing content coverage, publishing frequency, engagement data |
| GitHub Trending | web_search site:github.com/trending | Developer technology trends |
Collection Strategy:
- Execute 2-3 targeted searches per platform (from different angles)
- Search query combinations:
"{domain} + {time-related term}", "{domain} + pain point term", "{domain} + how/why/what"
- Record for each finding: source, popularity metric, core topic, user sentiment
Step 3: Intent Analysis
Perform the following analysis on the collected data:
- Topic Clustering: Group similar topics; identify 3-5 core themes
- Intent Classification:
- 🎯 Learning (how-to, tutorials, guides)
- 🤔 Exploratory (comparisons, reviews, analysis)
- 😤 Pain Points (errors, problems, complaints)
- 🚀 Forward-Looking (trend forecasts, new tools, best practices)
- Sentiment Tendency: Positive/Negative/Neutral; identify controversial topics
- User Personas: Infer technical level and role identity from discussion language
Step 4: Gap Mining
Compare existing content with user needs:
Existing Content Coverage Matrix:
Topic A: ████░░░░ 50% (Lacks advanced content)
Topic B: ██░░░░░░ 25% (Significant gaps)
Topic C: ████████ 90% (Saturated; difficult to differentiate)
Topic D: ░░░░░░░░ 0% (Blue ocean opportunity)
Scoring Dimensions:
- Demand Intensity (search volume + discussion heat) → Scale of 1-5
- Content Gap (insufficient existing coverage) → Scale of 1-5
- Differentiation Potential (likelihood of a unique angle) → Scale of 1-5
- Timeliness (current heat window) → Scale of 1-5
- Composite Recommendation Score = Weighted average
Step 5: Outline Generation
See references/outline-templates.md for output format.
Generate for each high-scoring topic:
Article Outline Structure
## [Topic Title]
- Recommendation Score: X.X/5.0
- Target Platform: [Platform]
- Estimated Word Count: [Word Count]
- Difficulty: [Beginner/Intermediate/Expert]
### Core Value Proposition
[One sentence explaining what the reader will gain]
### Outline
1. [Introduction hook - based on real user pain points]
- Data Support: [Cite trend data]
2. [Core Argument 1]
- Sub-points + Examples/Data
3. [Core Argument 2]
- Sub-points + Examples/Data
4. [Core Argument 3]
- Sub-points + Examples/Data
5. [Conclusion + Call to Action]
### SEO Recommendations
- Primary Keyword: [Keyword]
- Long-Tail Keywords: [KW1], [KW2], [KW3]
- Title Alternatives: [Alt Title 1], [Alt Title 2]
Topic Ranking Report
Generate a comparison table of all candidate topics:
| Rank | Topic | Rec. Score | Demand Intensity | Content Gap | Differentiation | Timeliness |
|------|-------|-----------|-----------------|-------------|----------------|------------|
| 1 | ... | 4.5 | 5 | 4 | 4 | 5 |
Output Format Selection
- Quick Scan: Concise table + Top 3 outlines
- Standard Report: Full analysis + Top 5 outlines + Gap matrix
- In-Depth Report: Full dataset + Competitive benchmarking + Top 10 outlines + Monthly recommendations
Notes
- Annotate all data points with source URLs to ensure traceability
- Distinguish between "noise topics" (short-term hype) and "trend topics" (sustained growth)
- For Chinese content, prioritize data from Zhihu, Weibo, and Baidu Index
- For English content, prioritize Google Trends, Reddit, and Hacker News
- For tech topics, additionally check GitHub Trending and Stack Overflow