Install
openclaw skills install press-release-generatorPress Release Generator
Generate 10 journalist-optimized press releases with headlines, quotes, scoring, and distribution strategies tailored to your announcement and industry.
duplicate of @nicemaths123/ai-press-release-generator
Audits
Pass📰 AI Press Release Generator — Create Press Releases That Actually Get Media Coverage
Display Name: AI Press Release Generator
Slug: ai-press-release-generator
Category: PR / Communications
Powered by: Apify + Claude AI
Input your news or announcement. Get 10 professional press releases with journalist-optimized headlines, quotes, and distribution strategy — designed to get picked up by media outlets and boost your brand visibility. Stop sending press releases nobody reads.
💥 Why Every Startup, Brand & PR Pro Needs This Skill
A great press release can generate millions in free publicity. But most press releases are boring, self-promotional, and ignored by journalists. This skill creates press releases that journalists actually want to cover.
Every startup, brand, PR agency, and communications pro is your target.
What gets automated:
- 🎯 Generate 10 press releases per announcement
- 📊 Score each release by media pickup potential (1-100)
- 📰 Optimize headlines for journalist interest
- 💬 Create professional quotes that sound authentic
- 🎯 Write news-style copy, not promotional fluff
- 📝 Include distribution strategy recommendations
- 🏷️ Suggest media contacts and outlets
- 📈 Predict coverage potential by industry
🛠️ Tools & Resources
| Tool | Purpose | Platform |
|---|---|---|
| Apify Google News Scraper | Analyze media coverage patterns | Trend research |
| Apify Twitter Scraper | Find journalist interests | Media targeting |
| Apify Reddit Scraper | Track industry discussions | News angles |
⚙️ Full Workflow
INPUT: News/announcement + company details + target industry
↓
STEP 1: Scrape recent press coverage in your industry using Apify
↓
STEP 2: Analyze successful patterns: headlines, angles, quotes
↓
STEP 3: Generate 10 press releases with journalist optimization
↓
STEP 4: Score each release by media pickup potential
↓
STEP 5: Create distribution strategy and media contact list
↓
OUTPUT: 10 press releases + distribution guide
🎯 Press Release Structures
Structure 1: The Launch Announcement
FOR IMMEDIATE RELEASE
[Company Name] Launches [Product/Service], Revolutionizing [Industry]
[CITY, Date] — [Company Name], a leader in [industry], today announced the launch of [product/service], a [key benefit] solution that [problem solved].
[Company spokesperson quote]
Key features of [product/service] include:
• [Feature 1]: [Benefit]
• [Feature 2]: [Benefit]
• [Feature 3]: [Benefit]
[Additional context or statistics]
About [Company Name]: [Brief company description]
Media Contact: [Name, Email, Phone]
[Website URL]
Structure 2: The Partnership Announcement
FOR IMMEDIATE RELEASE
[Company A] Partners with [Company B] to [Benefit]
[CITY, Date] — [Company A] and [Company B] today announced a strategic partnership to [shared goal].
[Quote from Company A spokesperson]
[Quote from Company B spokesperson]
The partnership will [specific benefits]:
• [Benefit 1]
• [Benefit 2]
• [Benefit 3]
[Timeline or availability details]
About [Company A]: [Brief description]
About [Company B]: [Brief description]
Media Contact: [Name, Email, Phone]
Structure 3: The Milestone Achievement
FOR IMMEDIATE RELEASE
[Company Name] Achieves [Milestone], Marking [Significance]
[CITY, Date] — [Company Name] today announced it has [achieved milestone], a significant milestone that [industry impact].
[Quote from CEO or key executive]
[Context and statistics]
[What this means for customers/industry]
[Future outlook]
About [Company Name]: [Brief description]
Media Contact: [Name, Email, Phone]
Structure 4: The Research/Study Release
FOR IMMEDIATE RELEASE
New Study by [Company Name] Reveals [Key Finding] About [Topic]
[CITY, Date] — A new study by [Company Name] reveals [key finding] about [topic], challenging [common belief].
[Quote from researcher or spokesperson]
Key findings include:
• [Finding 1]
• [Finding 2]
• [Finding 3]
[Methodology details]
[Implications for industry]
About [Company Name]: [Brief description]
Media Contact: [Name, Email, Phone]
Structure 5: The Product Update/Enhancement
FOR IMMEDIATE RELEASE
[Company Name] Introduces [New Feature], Enhancing [Product] for [Benefit]
[CITY, Date] — [Company Name] today introduced [new feature], a significant enhancement to [product] that [key benefit].
[Quote from product lead or executive]
[Feature details and benefits]
[Customer quote or case study]
[Availability and pricing]
About [Company Name]: [Brief description]
Media Contact: [Name, Email, Phone]
📊 Media Pickup Scoring System
Each release gets a Media Pickup Score based on:
- Newsworthiness (0-30 points)
- Headline quality (0-25 points)
- Quote authenticity (0-25 points)
- Distribution readiness (0-20 points)
Score breakdown:
- 80-100: High pickup potential (50+ outlets)
- 60-79: Good pickup potential (20-50 outlets)
- 40-59: Moderate pickup (5-20 outlets)
- 20-39: Low pickup (1-5 outlets)
- 0-19: Poor pickup (0 outlets)
📰 Headline Optimization
Journalist-optimized headlines:
- News-focused: "Company X Launches Y, Transforming Z Industry"
- Data-driven: "New Study Reveals 73% of Businesses Struggle With X"
- Trend-aligned: "Company X Announces First Y in Z Market"
- Problem-solution: "Company X Solves [Problem] With New [Solution]"
- Milestone-focused: "Company X Reaches [Milestone], First in Industry"
💬 Quote Generation
Professional quotes that sound authentic:
- CEO quotes: Vision, impact, future outlook
- Product quotes: Features, benefits, customer value
- Customer quotes: Results, experience, transformation
- Expert quotes: Industry insight, validation, context
📝 Distribution Strategy
Recommended distribution channels:
- Wire services: PR Newswire, Business Wire, PRWeb
- Industry publications: Trade magazines, blogs
- Local media: Newspapers, TV, radio (local angle)
- Direct outreach: Journalists, influencers, bloggers
- Owned channels: Company blog, social media, newsletter
⚡ Quick Start
- Enter your announcement or news
- Choose your industry (tech, healthcare, finance, etc.)
- Select release type (launch, partnership, milestone)
- Get 10 press releases instantly
- Pick your top 2 for distribution
📈 Success Metrics
Track these for each release:
- Media pickup count (outlets that published)
- Total impressions
- Backlinks generated
- Website traffic spike
- Lead generation from coverage
- Social media mentions
💡 Pro Tips
- Lead with the news, not the company
- Include a compelling human quote
- Keep it under 500 words
- Provide multimedia (images, video)
- Follow up with journalists personally
- Time releases for Tuesday-Thursday mornings
- Make it easy for journalists: include all contact info
🎯 Industry Categories
✅ Technology & SaaS
✅ Healthcare & Biotech
✅ Finance & Fintech
✅ Consumer & Retail
✅ Manufacturing & Industrial
✅ Energy & Sustainability
✅ Education & EdTech
✅ Entertainment & Media
Ready to get media coverage? Start generating press releases now!