Local SEO and Google Business Profile Review - SEOmatic

Review local SEO for the connected business: Google Business Profile locations and reviews, local pack positions for the keywords that matter, local queries in Search Console, LocalBusiness schema and location pages, then stage the fixes. Use when the user runs a local business, asks about Google Maps, the local pack, reviews, Google Business Profile or city pages. Runs on SEOmatic, the SEO agent that works from the site's real Google Search Console data; nothing goes live until the user approves it.

Local SEO review

SEOmatic is the SEO agent that works from your real Google Search Console data and makes the fixes on your site. Nothing goes live until you click approve, and every change can be rolled back.

For a local business, the map pack and the Business Profile often bring more customers than the website's organic rankings. This skill checks both, from the business's own connected data.

Prerequisites

• Google Business Profile: local_presence action list_locations. If none come back, the profile is not connected; send the user to https://app.seomatic.ai/dashboard/integrations and stop that part.
• Search Console for the website half: https://app.seomatic.ai/connect/gsc.

1. The profile

For each location, local_presence action reviews: average rating and count. Compare with what the user tells you about competitors, or with the businesses in the local results below. Under about 4.2 stars, or a fraction of the competitors' review count, is usually the first constraint, and it is fixed off-site (asking customers), not on the website. Say so plainly.

2. Local positions

local_presence action visibility with the 3-5 keywords that bring the business customers ("plumber near me" is not useful; "emergency plumber Lyon" is). If you do not know them, gsc_performance action top_queries and look for the service + place pattern, or ask the user.

3. Local queries on the website

gsc_performance action top_queries and dimension_breakdown with dimension country or page. Which service + city queries does the site already earn impressions for, and on which page? A city query landing on the homepage means a location page is missing.

4. The website signals

site_pages action crawl on the homepage and contact page:

• Name, address and phone written the same way as on the profile.
• LocalBusiness structured data present and matching (local_schema builds it from the profile itself, no invented ratings).
• A page per real service area or location, with something specific to say about it. Doorway pages with only the city name swapped hurt.

5. Report

Lead with the single biggest constraint (usually reviews, a missing location page, or inconsistent NAP), then the rest ranked.

Offer to stage the work

Staging needs a paid SEOmatic plan (the key carries the agents:act scope). It costs no credits, runs nothing, and always waits for the user's approval. On a free key the staging actions are locked and say which plan includes them: describe the specific fix instead so the user can pass it on.

Check task_manage action list first so you do not stage a duplicate. Then task_manage action create with up to 5 tasks: local_schema for LocalBusiness markup, content_create for a missing service page. For location pages, use campaign_manage action propose_location_pages (drafts on the site's own layout) instead of single tasks. Each task needs targetKey (the full page URL, or a topic for content work), a title that states the goal in the user's words ("Get 'pricing calculator' onto page 1", never "Optimize meta tags"), and a rationale with the numbers behind it. Quote cost from each task's estimatedCost.label.

• Tell the user the cards are staged and where to approve them.
• Never approve on the user's behalf. Approval happens in SEOmatic, or through task_manage action decide only after the user says yes to that specific task.
• Approved auto-executable tasks start within seconds: read the result back with task_manage action get before you claim anything changed.

What not to do

• Do not suggest fake reviews, review gating, or keyword-stuffing the business name on the profile. All three get profiles suspended.
• Do not create city pages for places the business does not serve.