Amazon Product Photography

Amazon product photography planning and briefing agent. Plan main images, lifestyle shots, infographics, and size comparison photos. Generate photographer briefs, shot lists, and image optimization guidelines for maximum click-through rate and conversion. Triggers: product photography, amazon photos, main image, lifestyle photo, infographic, photo brief, amazon images, product photos, amazon listing images, image optimization, photo shot list, amazon ctr, product photo guide, image strategy, amazon photo requirements

Amazon Product Photography Guide

Plan and brief your product photography to maximize CTR and conversion. From main image strategy to infographic design — know exactly what images you need and why.

Commands

photo plan [product]            # full 7-image strategy plan
photo main [product]            # main image brief
photo lifestyle [product]       # lifestyle shot list
photo infographic [product]     # infographic content plan
photo brief                     # generate photographer brief doc
photo audit [describe images]   # score existing images
photo requirements              # Amazon technical requirements
photo mobile                    # mobile thumbnail optimization

What Data to Provide

• Product type & category — what it is
• Target customer — who uses it (age, gender, lifestyle)
• Key selling points — top 3 features to visually communicate
• Competitors — describe their images so we can differentiate
• Brand style — clean/minimal vs. lifestyle/warm vs. technical/studio

7-Image Strategy Framework

Image 1: Main Image (Most Critical)

Purpose: Win the click in search results Rules:

• Pure white background (RGB 255,255,255) — mandatory
• Product fills 85%+ of frame
• No text, no props, no logos (except on product itself)
• Show the actual product, not packaging (usually)
• High resolution: minimum 1000px on shortest side (2000px recommended)

CTR Optimization:

• Show your best angle (usually 3/4 view)
• If multiple pieces, show all of them
• If color variations, show the most appealing color
• Consider: what thumbnail wins at 100px × 100px?

Image 2: Feature Callout / Infographic

Purpose: Communicate 3–4 key features fast Format: Product image + text overlays pointing to features Best for: Technical products, multi-feature products Copy: Short feature labels, not full sentences

Image 3: Lifestyle / In-Use Shot

Purpose: Help customer visualize owning the product Elements:

• Real person using the product (or implied use context)
• Environment matches target customer's life
• Emotion: show the feeling of using the product
• No direct eye contact with camera (feels more authentic)

Image 4: Size Comparison

Purpose: Set accurate size expectations, reduce returns Options:

• Product next to a common object (coin, hand, ruler)
• Dimensions overlaid on product photo
• Before/after size context (e.g., fits in a pocket)

Image 5: Benefits / Results Shot

Purpose: Show the outcome, not just the product Examples:

• Skincare: before/after or glowing skin close-up
• Kitchen tool: beautiful finished dish
• Fitness: person after workout looking energized
• Organization: tidy shelf vs. cluttered shelf

Image 6: What's in the Box

Purpose: Eliminate "what do I get?" uncertainty Format: Flat lay of all included items with numbered callouts Include: All accessories, documentation, packaging

Image 7: Social Proof / Certification

Purpose: Build trust and reduce purchase hesitation Options:

• "X,000+ customers" with star rating graphic
• Certification logos (CE, FDA, BPA-free)
• Award badges
• Press mentions / media logos

Infographic Design Guide

Layout Options

Type	Best For
Icon grid	Products with 4–6 distinct features
Side-by-side comparison	Vs. competitor or vs. old way
Before/after	Products with transformative results
How it works (3-step)	Products with process/usage sequence
Spec breakdown	Technical/measurement-driven products

Infographic Copy Rules

• Headline: max 6 words, benefit-focused
• Feature label: max 3 words
• Supporting line: max 10 words
• Font minimum: 24pt equivalent (must be readable at thumbnail)
• High contrast: dark text on light, or light on dark — no grey-on-grey

Photographer Brief Template

PROJECT: [Brand] [Product] Amazon Listing Photography
DATE: [Date]
DELIVERABLES: 7 images per colorway

IMAGE SPECS:
- Resolution: 3000 × 3000px minimum
- Format: JPEG, sRGB color profile
- Main image: pure white background (#FFFFFF)
- Secondary images: [style direction]

BRAND STYLE:
- Color palette: [hex codes]
- Mood: [clean/warm/technical/lifestyle]
- Reference images: [attach 2-3 reference photos]

SHOT LIST:
1. Main hero — [angle], [background], [props if any]
2. Feature callout — [which features to highlight]
3. Lifestyle — [scene description], [model type if any]
4. Size comparison — [comparison object]
5. Results/benefit — [what to show]
6. What's in the box — [flat lay setup]
7. Trust/certification — [which certifications to display]

MODELS/PROPS NEEDED:
- [List any models, ages, demographics]
- [List props needed]

DO NOT:
- [List brand-specific restrictions]
- Competitors' products in frame
- Logos not belonging to brand

Amazon Image Technical Requirements

Requirement	Specification
Main image background	Pure white (RGB 255,255,255)
Minimum resolution	1000px on shortest side
Recommended resolution	2000px+ (enables zoom)
File formats	JPEG, PNG, GIF, TIFF
Max file size	10MB
Product in frame	Must fill ≥85% of image
Forbidden on main	Text, logos, watermarks, props

CTR by Image Type (Research Benchmarks)

• Main image with product only: baseline
• Main image showing all variants: +8% CTR
• Main image with lifestyle element (rule-bending): risky but +15% if approved
• A/B tested main image: +12–25% CTR improvement

Output Format

1. 7-Image Shot List — exact brief for each image
2. Infographic Content Plan — which features, what copy, what layout
3. Photographer Brief — complete ready-to-send document
4. Main Image Critique — if existing image provided, specific improvements
5. Mobile Thumbnail Test — does it work at 100px?

Rules

1. Main image compliance is non-negotiable — violations get listings suppressed
2. Always plan for the mobile thumbnail first (most searches are mobile)
3. Every image must answer one customer question — no "decorative" filler images
4. Lifestyle images should show aspiration, not just product use
5. Infographic text must be readable without zooming on mobile