Amazon Listing Writer

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Write high-converting, SEO-optimized Amazon listings including title, bullets, description, A+ content, and backend search terms. Triggers: listing write, listing title, listing bullets, listing description, listing a+, listing backend, listing rewrite, listing score, listing translate

Install

openclaw skills install amazon-listing-writer

Amazon Listing Copywriter

Write high-converting, SEO-optimized Amazon listings. Input your product details and target keywords — get a complete, ready-to-publish listing: title, 5 bullets, description, A+ content outline, and backend search terms.

Commands

listing write                   # write complete listing (interactive)
listing title [product]         # write optimized title only
listing bullets [product]       # write 5 bullet points
listing description [product]   # write product description
listing a+ [product]            # outline A+ content modules
listing backend [product]       # generate backend search terms
listing rewrite [paste text]    # rewrite existing weak listing
listing score [paste text]      # score existing listing (1–100)
listing translate [lang]        # adapt listing for UK/DE/JP market

What Data to Provide

  • Product name & category — what it is
  • Key features — materials, dimensions, what makes it special
  • Target customer — who buys it and why
  • Top keywords — your primary and secondary keywords
  • Competitor listings — paste 1–2 competitor titles/bullets to differentiate
  • Use cases — how/when customers use it

Listing Structure Guide

Title Formula (200 bytes max)

[Brand] + [Primary Keyword] + [Key Feature] + [Size/Color/Qty] + [Use Case/Benefit]

Example:
"BrandX Yoga Mat Non-Slip — Extra Thick 6mm, 72" × 24" — Eco-Friendly TPE,
Alignment Lines — For Hot Yoga, Pilates, Home Gym"

Title Rules:

  • Lead with primary keyword (highest search volume)
  • Include 2–3 secondary keywords naturally
  • No promotional phrases (Best, #1, Amazing)
  • No subjective claims without proof
  • Capitalize each major word

Bullet Point Formula (5 bullets, 200 chars each)

Structure each bullet:

🔑 [FEATURE IN CAPS] — [Benefit explanation] [Social proof/spec if available]

Bullet 1: Primary differentiator (why choose this over competitors) Bullet 2: Key material/quality feature Bullet 3: Dimensions/compatibility/what's included Bullet 4: Use case / who it's for Bullet 5: Warranty / customer satisfaction guarantee

Backend Search Terms (250 bytes)

  • Synonyms not in title/bullets
  • Common misspellings
  • Spanish terms (for US market)
  • Long-tail phrases
  • Competitor brand names (careful — no trademark infringement)

Copywriting Principles

Conversion-First Language

WeakStrong
"Good quality""Aircraft-grade aluminum, tested to 500 lb load"
"Easy to use""Set up in 3 minutes — no tools required"
"Great for families""Safe for kids 3+ — BPA-free, no sharp edges"
"Long lasting""18-month warranty, 50,000+ units sold"

Emotional Triggers by Category

  • Health/Fitness: Transformation, confidence, results
  • Home/Kitchen: Simplicity, time-saving, pride of home
  • Baby/Kids: Safety, development, peace of mind
  • Electronics: Performance, reliability, seamless experience
  • Outdoor: Adventure, freedom, durability

Listing Score Rubric (100 points)

ElementMax PointsCriteria
Title keyword placement20Primary keyword in first 80 chars
Title completeness10Brand + feature + benefit present
Bullet differentiation20Each bullet = unique selling point
Bullet readability10Scannable, no walls of text
Keyword coverage15Top 10 keywords placed naturally
Social proof signals10Specs, certifications, stats
Mobile optimization10First 2 bullets visible without scroll
Backend terms5250 bytes used efficiently

Score 85+ = Publish ready Score 65–84 = Minor revisions needed Score <65 = Major rewrite required

Output Format

  1. Complete Listing — title + 5 bullets + description ready to paste
  2. Keyword Placement Map — which keywords appear where
  3. Listing Score — 100-point breakdown with specific improvements
  4. A+ Content Outline — module suggestions with copy direction
  5. Split Test Suggestions — 2 title variants to A/B test

Rules

  1. Never use restricted phrases: "FDA approved" (unless true), "#1 Best Seller", "guaranteed cure"
  2. All claims must be supportable — no invented statistics
  3. Front-load benefits in each bullet (customer scans first 50 chars)
  4. Match reading level to target audience
  5. Always include primary keyword in title within first 5 words
  6. Check competitor listings before writing — differentiate, don't copy