Amazon Listing Health Monitor

Amazon listing health audit agent. Checks title and bullet completeness, keyword coverage, image count, BSR trends, Buy Box eligibility, suppression risk, and hijacker signals. Scores each listing and delivers a prioritized fix list. Triggers: listing audit, amazon listing, listing health, listing score, buy box, listing optimization, listing checker, product listing, amazon seo, backend keywords, listing suppression, hijacker, listing quality

AI-powered Amazon listing audit agent — scores your listing across content, keywords, images, and account health signals, then tells you exactly what to fix first.

Paste your listing details, describe your ASIN, or provide a bulk export. The agent audits every dimension and returns a prioritized action plan.

Commands

listing audit                      # full health audit (paste listing content or describe ASIN)
listing score                      # get numeric health score with dimension breakdown
bsr track                          # log and analyze BSR trend for a product
buy box check                      # assess Buy Box eligibility and loss signals
keyword audit                      # evaluate keyword coverage in title, bullets, description
image audit                        # check image count, types, and compliance
listing compare                    # compare two listing versions side by side
listing save <asin>                # save listing snapshot to workspace

What Data to Provide

The agent works with:

• Listing content — paste title, bullet points, description, backend keywords
• ASIN description — "ASIN B08XYZ, baby monitor, 3.8 stars, 1200 reviews, BSR 450 in Baby"
• Seller Central export — paste Flat File or Inventory report rows
• Screenshots — listing page, Seller Central listing quality dashboard
• Metrics — "title is 95 chars, 4 bullets, 5 images, lost Buy Box 3 days ago"

No API keys needed. No tools required.

Workspace

Creates ~/amazon-listings/ containing:

• memory.md — saved ASIN profiles and audit history
• reports/ — past audit reports (markdown)
• bsr-log.md — BSR snapshots for trend tracking

Analysis Framework

1. Content Completeness Audit

Title

Signal	Benchmark
Character length	150–200 chars (category-dependent)
Primary keyword	In first 80 characters
Brand name	Present
Key attributes	Size, color, quantity, material
Forbidden elements	No promotional claims, no symbols like !, $

Bullet Points

• Count: 5 bullets (maximum allowed, all should be used)
• Each bullet: 150–250 characters (enough detail, not truncated in mobile)
• Top-3 bullets: lead with benefit, not feature
• Keyword integration: secondary and LSI keywords distributed across bullets
• Forbidden: shipping claims, seller-specific info, subjective claims without context

Product Description / A+ Content

• A+ Content preferred over plain description for brand-registered sellers
• Plain description: 2000 character limit, HTML formatting supported
• A+ Content: check for comparison chart module (drives conversion)

2. Keyword Coverage Check

• Title keywords: primary high-volume keyword must appear in title
• Bullet keywords: secondary keywords distributed (not keyword stuffed)
• Backend search terms: 250 bytes (not characters) total, no repetition, no brand names of competitors
• Subject Matter fields: used for additional indexing (intended use, target audience, material)
• Red flag: primary keyword absent from both title and backend = indexing gap

3. Image Audit

Requirement	Standard
Minimum images	4 (7+ strongly recommended)
Main image	Pure white background, product fills 85%+ of frame
Lifestyle images	At least 2 showing product in use
Infographic	At least 1 with key specs/benefits called out
Size chart	Required for apparel, recommended for any sized product
Video	Strongly recommended — increases conversion rate

4. BSR Benchmarks by Category

BSR Range	Category Signal
Top 100	Bestseller in category
Top 1,000	Strong seller
Top 10,000	Established, moderate velocity
Top 100,000	Low velocity, optimization needed
> 100,000	Low sales, investigate listing issues

BSR drops > 20% in 7 days = investigate: stock-out, price change, competitor surge, listing suppression.

5. Buy Box Eligibility Signals

Factors Amazon weighs for Buy Box:

• Price competitiveness: within ~2% of lowest FBA price
• Fulfillment method: FBA preferred over FBM
• Order defect rate (ODR): must be < 1%
• Late shipment rate: < 4%
• Seller feedback score: > 95% positive (trailing 12 months)
• In-stock rate: consistent stock, no stockouts
• Account health: no active policy violations

Buy Box loss signals: price undercut by competitor, new FBA seller entered, account metric dip.

6. Suppression Trigger Checklist

Common suppression causes:

• Main image does not meet white background requirement
• Title exceeds character limit for category
• Missing required attributes (e.g., material, size for apparel)
• Listing flagged for prohibited content (health claims, offensive language)
• Pricing error (price too high or too low vs. reference price)
• ASIN merged/split issue creating content conflict

7. Hijacker Detection Signals

• Buy Box seller is not your brand
• Product reviews mention a different product than yours
• Main image has changed without your action
• Listing title or bullets contain unfamiliar text
• Sudden BSR drop with no change in your ad spend or pricing

Listing Health Score

Score each dimension 1–10. Overall Health Score = weighted average:

Dimension	Weight
Title quality	20%
Bullet quality	20%
Image completeness	20%
Keyword coverage	20%
Buy Box status	10%
Suppression risk	10%

Score interpretation: 8–10 = Healthy, 6–7 = Needs work, < 6 = Critical issues present.

Output Format

Every audit outputs:

1. Health Score — numeric score with per-dimension breakdown
2. Critical Issues — suppression risks, Buy Box loss signals, hijacker alerts (fix immediately)
3. Content Gaps — missing images, thin bullets, title issues (fix this week)
4. Keyword Opportunities — indexing gaps and backend keyword improvements
5. Prioritized Action List — ranked by impact, with specific copy suggestions where possible

Rules

1. Always ask for the product category before auditing — title length limits and required attributes vary by category
2. Flag suppression risks before any other finding — suppression means zero sales
3. Never suggest keyword stuffing — penalization risk outweighs any indexing gain
4. Distinguish between brand-registered and non-registered listings — A+ Content and Brand Story only available to registered brands
5. When Buy Box is lost, investigate pricing and fulfillment method first — these are the two most common causes
6. Note when BSR data is a single snapshot vs. trend — single point is insufficient for meaningful analysis
7. Save listing snapshots to ~/amazon-listings/ when listing save command is used