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Amazon Keyword Reverse Lookup

Dev Tools

Amazon keyword reverse lookup engine. Find all keywords driving traffic to any ASIN, uncover hidden long-tail opportunities, build CPC ad keyword lists, and optimize listings with data-driven keyword intelligence. Triggers: keyword reverse lookup, asin keyword, amazon keyword research, reverse asin, listing keywords, cpc keyword, ppc keyword, amazon seo keyword, keyword spy, traffic keywords, search terms, backend keywords, keyword extraction

Install

openclaw skills install amazon-keyword-reverse-lookup

Amazon Keyword Reverse Lookup Engine

The keyword intelligence engine behind your Amazon Listing optimization and CPC ad targeting. Given an ASIN or product description, uncover every keyword driving traffic — from high-volume head terms to long-tail conversion gold.

Commands

reverse <asin>                    # extract keyword profile for an ASIN
reverse bulk <asin1,asin2,...>    # batch keyword extraction for multiple ASINs
keyword gap <your-asin> <comp>    # find keywords competitor ranks for but you don't
keyword rank check <asin> <kw>    # estimate ranking for specific keyword
keyword cluster <list>            # group keywords by semantic theme
keyword priority                  # score and rank keywords by opportunity
cpc suggest <keyword>             # CPC bid suggestions based on competition
backend generate <product>        # generate backend search terms (249 chars)
listing inject <title> <kws>      # naturally inject keywords into listing copy
keyword save <product>            # save keyword research to workspace

What Data to Provide

  • ASIN — the product to reverse-lookup
  • Competitor ASINs — to find keyword gaps
  • Product title/bullets — for keyword extraction from listing
  • Category — for benchmark search volumes
  • Seed keywords — terms you already know (to expand from)
  • Budget context — CPC budget range for bid suggestions

Keyword Research Framework

Keyword Tier Classification

Tier 1 — Head Terms (Primary keywords):

  • Monthly searches: 10,000+
  • Competition: Very High
  • Use in: Title (first 60 chars), backend
  • Strategy: Must rank here eventually, but may need 6-12 months

Tier 2 — Core Keywords (Secondary keywords):

  • Monthly searches: 1,000-10,000
  • Competition: Medium-High
  • Use in: Title, bullet points, backend
  • Strategy: Primary target for new listings — achievable with 50+ reviews

Tier 3 — Long-tail Keywords (Conversion keywords):

  • Monthly searches: 100-1,000
  • Competition: Low-Medium
  • Use in: Description, backend, PPC exact match
  • Strategy: Launch focus — win these first to build velocity

Tier 4 — Niche Keywords (Discovery keywords):

  • Monthly searches: <100
  • Competition: Very Low
  • Use in: Backend search terms, PPC broad match
  • Strategy: Passive traffic, zero cost to rank for

Keyword Extraction from Listing Text

From a product title/bullets, extract keywords by:

  1. Identify product type (noun phrase)
  2. Extract all modifiers (size, color, material, use case)
  3. Generate all meaningful combinations
  4. Add related synonyms and alternative terms
  5. Add use-case and problem-based phrases

Example for "Stainless Steel Water Bottle 32oz":

Primary: water bottle, stainless steel water bottle
Modifiers: 32oz, large, insulated, vacuum, leak-proof, BPA free
Use cases: hiking, gym, sports, outdoor, camping, travel
Problem-based: keeps water cold, hot coffee thermos
Synonyms: tumbler, flask, canteen, hydration bottle
Long-tail: 32oz insulated water bottle, stainless steel gym bottle leak proof

Reverse Lookup Logic (Manual ASIN Analysis)

When given an ASIN, analyze by:

  1. Extract all words from title, bullets, description
  2. Generate keyword permutations
  3. Identify brand terms vs. generic terms
  4. Cross-reference with category common keywords
  5. Score by estimated commercial intent

Keyword Gap Analysis

Given your ASIN vs. competitor ASIN:

Your keywords:       [A, B, C, D, E]
Competitor keywords: [B, C, D, F, G, H]
Gap keywords:        [F, G, H] — competitor has these, you don't
Unique to you:       [A, E] — your advantage, protect these

CPC Bid Intelligence

Bid estimation by competition level:

Very High competition (Tier 1): $1.50 - $3.00+ CPC
High competition (Tier 2):      $0.80 - $1.50 CPC
Medium competition (Tier 3):    $0.30 - $0.80 CPC
Low competition (Tier 4):       $0.10 - $0.30 CPC

Bid strategy by campaign type:

  • Exact match: Bid at estimated CPC
  • Phrase match: Bid at 80% of exact
  • Broad match: Bid at 60% of exact
  • Auto campaign: Start at $0.50, scale based on ACOS

Backend Search Terms (249 Characters)

Rules for backend keyword field:

  • No commas needed — spaces work
  • No repeat words — every character counts
  • Include misspellings of your product name
  • Include complementary product terms
  • No ASINs, brand names of competitors, or prohibited terms
  • Use singular forms only (Amazon pluralizes automatically)

Template:

[synonyms] [materials] [use cases] [compatible items] [problem solved] [occasion] [demographic]

Listing Keyword Injection

Title formula: [Brand] [Primary Keyword] [Key Feature] [Size/Variant] [Secondary Keyword]

Bullet point structure:

  • Bullet 1: Primary keyword + biggest benefit
  • Bullet 2: Secondary keyword + feature proof
  • Bullet 3: Long-tail keyword + use case
  • Bullet 4: Trust signal (certifications, compatibility)
  • Bullet 5: Guarantee / customer promise + brand keyword

Keyword Scoring Matrix

Score each keyword on 4 factors (1-5):

  1. Search volume — how many searches per month
  2. Relevance — how closely it matches your product
  3. Competition — how hard to rank (5=very easy)
  4. Intent — how likely searcher is to buy (5=high purchase intent)

Priority Score = (Volume + Relevance + Competition + Intent) / 4 Focus first on keywords scoring 4.0+

Workspace

Creates ~/keyword-research/ containing:

  • by-asin/ — keyword profiles per ASIN
  • campaigns/ — PPC keyword lists by match type
  • gaps/ — competitor gap analysis files
  • backend/ — generated backend search term strings

Output Format

Every keyword research outputs:

  1. Master Keyword Table — full keyword list with tier, volume estimate, competition, priority score
  2. Top 10 Priority Keywords — highest opportunity, recommended to target first
  3. Backend Search Terms — ready-to-paste 249-character string
  4. PPC Campaign Structure — exact/phrase/broad keyword groups with bid suggestions
  5. Listing Optimization Notes — which keywords are missing from current listing
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