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Amazon Aplus Content

Dev Tools

Amazon A+ content (Enhanced Brand Content) builder. Design module layouts, write conversion-optimized copy, create brand story sections, and plan comparison charts. Works for Standard A+ and Premium A+. Triggers: a+ content, amazon a+, enhanced brand content, ebc, amazon brand story, a+ modules, premium a+, a+ content builder, amazon brand content, a+ copy, brand story, a+ design, amazon ebc, product detail page, a+ comparison chart

Install

openclaw skills install amazon-aplus-content

Amazon A+ Content Builder

Design high-converting A+ content modules, write compelling copy, and plan your brand story. Turn your product detail page into a sales machine.

Commands

a+ plan [product]               # plan A+ module layout strategy
a+ copy [module type]           # write copy for specific module
a+ brand story                  # write brand story section
a+ compare [products]           # build comparison chart
a+ audit [paste existing]       # score and improve existing A+
a+ premium                      # Premium A+ module planning
a+ mobile                       # mobile-optimized A+ checklist
a+ save [product]               # save A+ content plan

What Data to Provide

  • Product & brand — what you sell, your brand positioning
  • Target customer — who buys, their pain points and desires
  • Key differentiators — what makes you better than competitors
  • Brand assets — colors, fonts, visual style (describe or paste)
  • Competitor A+ — describe competitor pages to differentiate

A+ Module Types Reference

Standard A+ (Available to Brand Registry sellers)

ModuleBest Used ForCopy Length
Header Image with TextHero brand statementHeadline 150 chars, body 300 chars
Image & TextFeature highlights300 chars per block
Image SidebarSpecifications + visual200 chars
Technical Specs TableProduct details20 rows max
Four Image with TextUse cases / benefits200 chars each
Logo + DescriptionBrand intro600 chars
Comparison ChartProduct line showcaseUp to 6 ASINs
Single ImageLifestyle/usage shotNo text required

Premium A+ (For qualifying brands with Brand Story)

Additional modules:

  • Interactive Image Hotspot — clickable image zones
  • Q&A Module — FAQ format with expandable answers
  • Video Module — embed product/brand video
  • Carousel — swipeable multi-image module

A+ Content Strategy by Goal

Goal: Reduce Returns

Focus on: Technical specs table, size/fit guide, what's-in-the-box module Copy angle: Set accurate expectations, answer "will this fit/work for me?"

Goal: Increase Conversion Rate

Focus on: Hero image with power headline, 3–4 key benefits with lifestyle photos Copy angle: Emotional benefit + proof point in every module

Goal: Build Brand Loyalty

Focus on: Brand story, founder narrative, sustainability/mission Copy angle: Why we exist, what we stand for, our promise

Goal: Upsell Product Line

Focus on: Comparison chart (position this product as mid-tier, show premium) Copy angle: "Good / Better / Best" positioning

Copy Framework by Module

Hero Header Formula

[Transformation Statement] — [How You Achieve It]
Example: "Sleep Through the Night — Engineered for Side Sleepers"

Feature Module Formula

[Benefit Headline — NOT feature]
[1-sentence explanation of how it works]
[Proof point or spec if available]

❌ Weak: "Memory Foam Material"
✅ Strong: "Wakes Up With You — Responds to body heat in 3 seconds for perfect pressure relief"

Brand Story Framework (600 chars)

1. Origin (2 sentences): Why we started, what problem we saw
2. Mission (1 sentence): What we're trying to do for customers
3. Promise (1 sentence): What you can always expect from us
4. CTA: Invite them into the community/brand

A+ Content Rules (Amazon Policy)

Prohibited:

  • Pricing or promotional information ("$49.99", "Buy 2 get 1 free")
  • References to customer reviews ("As seen in 5-star reviews")
  • Time-sensitive claims ("Limited time offer")
  • Competitor brand names
  • Shipping information
  • "Best seller" or "#1" claims without substantiation
  • Blurry, low-resolution images (<72 DPI)

Recommended image specs:

  • Minimum: 970px wide
  • Ideal: 1500px wide (auto-scales for mobile)
  • Aspect ratios vary by module — check Seller Central for exact specs

Conversion Rate Benchmarks

A+ Quality LevelTypical CVR Lift
No A+ contentBaseline
Basic A+ (text-heavy)+3–5%
Good A+ (balanced images + copy)+8–12%
Premium A+ (interactive, video)+15–20%

Mobile Optimization Checklist

  • Text readable without zooming (min 16px equivalent)
  • No critical info hidden in image (mobile crops differently)
  • Headline visible above fold on mobile
  • Comparison chart columns ≤4 (wider tables scroll poorly)
  • Videos have captions (60% watch without sound)

Output Format

  1. Module Layout Plan — recommended sequence of 5–7 modules
  2. Copy for Each Module — headline + body text, ready to paste
  3. Image Brief — what each image should show (for designer/photographer)
  4. Brand Story Draft — complete 600-char brand story
  5. Conversion Score — 100-point audit with specific improvements

Rules

  1. Lead every module with a benefit, not a feature
  2. Mobile-first: if it doesn't work on a 375px screen, redesign it
  3. No module should repeat information from another
  4. Every image needs a clear subject — no busy backgrounds
  5. Brand story must feel human, not corporate
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