Amazon Aplus Content

Amazon A+ content (Enhanced Brand Content) builder. Design module layouts, write conversion-optimized copy, create brand story sections, and plan comparison...

Security Scan

The skill's instructions, scope, and requirements align with an Amazon A+ content builder and do not request unrelated credentials or installs.

Purpose & Capability

Name/description (A+ content builder) match the SKILL.md content: module types, copy frameworks, strategy, and output formats. No unrelated capabilities or requirements are present.

Instruction Scope

SKILL.md only provides guidance, templates, and command-style triggers for producing A+ content; it does not instruct the agent to read files, access environment variables, invoke external endpoints, or exfiltrate data. (Metadata lists allowed-tools: Bash, but the document does not call for executing shell commands.)

Install Mechanism

This is instruction-only with no install spec and no code files — nothing will be written to disk or downloaded at install time.

Credentials

No environment variables, credentials, or config paths are requested. The skill does not ask for unrelated secrets or system access.

Persistence & Privilege

always is false and autonomous model invocation remains default; the skill does not request elevated persistence or modify other skills or system settings.

Assessment

This skill is internally consistent and low-risk: it only contains prose templates and heuristics for Amazon A+ content. Before installing, verify the source (check the GitHub homepage link) if you want provenance assurance; do not provide any Amazon/Seller Central credentials to the skill, and always review any generated copy or image briefs for Amazon policy compliance and for proper usage rights of brand assets before publishing.

Amazon A+ Content Builder

Design high-converting A+ content modules, write compelling copy, and plan your brand story. Turn your product detail page into a sales machine.

Commands

a+ plan [product]               # plan A+ module layout strategy
a+ copy [module type]           # write copy for specific module
a+ brand story                  # write brand story section
a+ compare [products]           # build comparison chart
a+ audit [paste existing]       # score and improve existing A+
a+ premium                      # Premium A+ module planning
a+ mobile                       # mobile-optimized A+ checklist
a+ save [product]               # save A+ content plan

What Data to Provide

• Product & brand — what you sell, your brand positioning
• Target customer — who buys, their pain points and desires
• Key differentiators — what makes you better than competitors
• Brand assets — colors, fonts, visual style (describe or paste)
• Competitor A+ — describe competitor pages to differentiate

A+ Module Types Reference

Standard A+ (Available to Brand Registry sellers)

Module	Best Used For	Copy Length
Header Image with Text	Hero brand statement	Headline 150 chars, body 300 chars
Image & Text	Feature highlights	300 chars per block
Image Sidebar	Specifications + visual	200 chars
Technical Specs Table	Product details	20 rows max
Four Image with Text	Use cases / benefits	200 chars each
Logo + Description	Brand intro	600 chars
Comparison Chart	Product line showcase	Up to 6 ASINs
Single Image	Lifestyle/usage shot	No text required

Premium A+ (For qualifying brands with Brand Story)

Additional modules:

• Interactive Image Hotspot — clickable image zones
• Q&A Module — FAQ format with expandable answers
• Video Module — embed product/brand video
• Carousel — swipeable multi-image module

A+ Content Strategy by Goal

Goal: Reduce Returns

Focus on: Technical specs table, size/fit guide, what's-in-the-box module Copy angle: Set accurate expectations, answer "will this fit/work for me?"

Goal: Increase Conversion Rate

Focus on: Hero image with power headline, 3–4 key benefits with lifestyle photos Copy angle: Emotional benefit + proof point in every module

Goal: Build Brand Loyalty

Focus on: Brand story, founder narrative, sustainability/mission Copy angle: Why we exist, what we stand for, our promise

Goal: Upsell Product Line

Focus on: Comparison chart (position this product as mid-tier, show premium) Copy angle: "Good / Better / Best" positioning

Copy Framework by Module

Hero Header Formula

[Transformation Statement] — [How You Achieve It]
Example: "Sleep Through the Night — Engineered for Side Sleepers"

Feature Module Formula

[Benefit Headline — NOT feature]
[1-sentence explanation of how it works]
[Proof point or spec if available]

❌ Weak: "Memory Foam Material"
✅ Strong: "Wakes Up With You — Responds to body heat in 3 seconds for perfect pressure relief"

Brand Story Framework (600 chars)

1. Origin (2 sentences): Why we started, what problem we saw
2. Mission (1 sentence): What we're trying to do for customers
3. Promise (1 sentence): What you can always expect from us
4. CTA: Invite them into the community/brand

A+ Content Rules (Amazon Policy)

Prohibited:

• Pricing or promotional information ("$49.99", "Buy 2 get 1 free")
• References to customer reviews ("As seen in 5-star reviews")
• Time-sensitive claims ("Limited time offer")
• Competitor brand names
• Shipping information
• "Best seller" or "#1" claims without substantiation
• Blurry, low-resolution images (<72 DPI)

Recommended image specs:

• Minimum: 970px wide
• Ideal: 1500px wide (auto-scales for mobile)
• Aspect ratios vary by module — check Seller Central for exact specs

Conversion Rate Benchmarks

A+ Quality Level	Typical CVR Lift
No A+ content	Baseline
Basic A+ (text-heavy)	+3–5%
Good A+ (balanced images + copy)	+8–12%
Premium A+ (interactive, video)	+15–20%

Mobile Optimization Checklist

• Text readable without zooming (min 16px equivalent)
• No critical info hidden in image (mobile crops differently)
• Headline visible above fold on mobile
• Comparison chart columns ≤4 (wider tables scroll poorly)
• Videos have captions (60% watch without sound)

Output Format

1. Module Layout Plan — recommended sequence of 5–7 modules
2. Copy for Each Module — headline + body text, ready to paste
3. Image Brief — what each image should show (for designer/photographer)
4. Brand Story Draft — complete 600-char brand story
5. Conversion Score — 100-point audit with specific improvements

Rules

1. Lead every module with a benefit, not a feature
2. Mobile-first: if it doesn't work on a 375px screen, redesign it
3. No module should repeat information from another
4. Every image needs a clear subject — no busy backgrounds
5. Brand story must feel human, not corporate