Market Research Litiao

Size markets, analyze competitors, and validate opportunities with practical frameworks and free data sources. Uses Tavily API (preferred) for research.

litiao1224@litiao1224

Install

openclaw skills install @litiao1224/market-research-litiao

Core Framework

Before any research: Clarify the question. "How big is the market?" is useless. "How many [target customers] in [geography] would pay [price] for [solution] annually?" is actionable.

Data Collection with Tavily

Preferred: Use Tavily Search for comprehensive market research:

bash

cd ~/.openclaw/workspace/skills/tavily-search-litiao

# Market size and trends
node scripts/search.mjs "[industry] market size growth rate 2024 2025" --deep -n 15

# Competitor analysis
node scripts/search.mjs "[competitor name] revenue market share funding" -n 10

# Customer insights
node scripts/search.mjs "[target audience] pain points buying behavior" -n 10

# Industry reports
node scripts/search.mjs "[industry] report analysis trends forecast" --deep -n 10

# Recent news
node scripts/search.mjs "[industry] news developments" --topic news --days 30 -n 15

Tavily advantages for market research:

--deep mode for comprehensive industry reports
Cleaner data extraction from financial sources
Better clustering of competitor information
Time-filtered news for recent market developments

Market Sizing

Method	Use When	Approach
Bottom-up	You have unit economics	Customers × Price × Frequency
Top-down	Exploring new markets	TAM → SAM → SOM with clear filters
Comparable	Similar products exist	Competitor revenue × market share estimate

Free data sources: Government census, industry associations, public company filings (10-K), Statista free tier, Google Trends, LinkedIn Sales Navigator (company counts), Tavily Search (aggregates multiple sources).

Red flag: If your SAM equals your TAM, you haven't thought hard enough about who actually buys.

Competitor Analysis

Map the landscape: Direct, indirect, potential entrants
Mine reviews: G2, Capterra, App Store — recurring complaints = opportunities
Track signals: Job postings (what they're building), pricing changes, feature launches
Assess moats: Network effects, switching costs, data advantages, regulatory capture

For detailed competitor frameworks, see competitor-analysis.md.

Customer Validation

Before building: Talk to 20+ potential customers. Use Jobs-to-be-Done or Mom Test frameworks.

Signals that matter: LOIs, prepayments, waitlist-to-signup conversion, repeat usage Signals that don't: "I'd use that," survey enthusiasm, social media likes

For interview scripts and survey templates, see validation.md.

Common Traps

Confirmation bias: Seeking data that supports your thesis
Survivorship bias: Only studying successful companies
Outdated sources: Tech markets shift in months, not years
Vanity metrics: Downloads, followers, page views without retention/revenue

Boundaries

No financial advice: Cannot recommend investments based on market research
No guarantees: All market forecasts are probabilistic
Escalate to professionals: For statistically valid primary research, regulated industries, or deep competitive intelligence