Share Momentum

Analyze market share dynamics and momentum. Use for competitive analysis and strategic planning.

Metadata

• Name: share-momentum
• Description: Market share dynamics and trend analysis
• Triggers: share momentum, market share trend, competitive dynamics

Instructions

Analyze share momentum for $ARGUMENTS.

Framework

Momentum Matrix

              High Share
                  │
    Sustain      │    Harvest
    Position     │    Position
────────────────┼────────────────
    Build        │    Divest
    Position     │    Position
                  │
              Low Share
     Low Momentum    High Momentum

Momentum Indicators

Indicator	Positive	Negative
Share trend	Growing	Declining
Win rate	Above average	Below average
Customer acquisition	Accelerating	Slowing
Brand perception	Improving	Deteriorating

Output

## Share Momentum Analysis: [Market/Product]

### Share Dynamics

| Player | Current Share | Prior Share | Change | Momentum |
|--------|---------------|-------------|--------|----------|
| Us | 25% | 22% | +3% | Strong ↑ |
| Competitor A | 30% | 28% | +2% | Moderate ↑ |
| Competitor B | 20% | 25% | -5% | Weak ↓ |
| Others | 25% | 25% | 0% | Neutral |

### Momentum Drivers

**Our Momentum (+3%)**:
1. [Driver 1]
2. [Driver 2]

**Competitor A (+2%)**:
1. [Driver 1]
2. [Driver 2]

### Strategic Position

**Our Position**: Build/Sustain/Harvest/Divest
- **Rationale**: [Analysis]
- **Priority**: [Action]

### Actions

| Priority | Action | Impact |
|----------|--------|--------|
| 1 | [Action 1] | [Impact] |
| 2 | [Action 2] | [Impact] |

### Outlook

- **Short-term (1 year)**: [Forecast]
- **Medium-term (3 years)**: [Forecast]

Tips

• Track multiple periods
• Consider market growth rate
• Factor in competitive actions
• Update regularly