Share Momentum

Analyze market share dynamics and momentum. Use for competitive analysis and strategic planning.

Metadata

• Name: share-momentum
• Description: Market share dynamics and trend analysis
• Triggers: share momentum, market share trend, competitive dynamics

Instructions

Analyze share momentum for $ARGUMENTS.

Framework

Momentum Matrix

text

              High Share
                  │
    Sustain      │    Harvest
    Position     │    Position
────────────────┼────────────────
    Build        │    Divest
    Position     │    Position
                  │
              Low Share
     Low Momentum    High Momentum

Momentum Indicators

Indicator	Positive	Negative
Share trend	Growing	Declining
Win rate	Above average	Below average
Customer acquisition	Accelerating	Slowing
Brand perception	Improving	Deteriorating

Output

text

## Share Momentum Analysis: [Market/Product]

### Share Dynamics

| Player | Current Share | Prior Share | Change | Momentum |
|--------|---------------|-------------|--------|----------|
| Us | 25% | 22% | +3% | Strong ↑ |
| Competitor A | 30% | 28% | +2% | Moderate ↑ |
| Competitor B | 20% | 25% | -5% | Weak ↓ |
| Others | 25% | 25% | 0% | Neutral |

### Momentum Drivers

**Our Momentum (+3%)**:
1. [Driver 1]
2. [Driver 2]

**Competitor A (+2%)**:
1. [Driver 1]
2. [Driver 2]

### Strategic Position

**Our Position**: Build/Sustain/Harvest/Divest
- **Rationale**: [Analysis]
- **Priority**: [Action]

### Actions

| Priority | Action | Impact |
|----------|--------|--------|
| 1 | [Action 1] | [Impact] |
| 2 | [Action 2] | [Impact] |

### Outlook

- **Short-term (1 year)**: [Forecast]
- **Medium-term (3 years)**: [Forecast]

Tips

• Track multiple periods
• Consider market growth rate
• Factor in competitive actions
• Update regularly