Kpc Comb

Visualize Key Purchase Criteria importance and performance. Use for competitive positioning and product strategy.

Key Purchase Criteria (KPC) Comb

Metadata

• Name: kpc-comb
• Description: Key purchase criteria importance vs performance chart
• Triggers: KPC, key purchase criteria, buying factors, decision criteria

Instructions

Analyze key purchase criteria for $ARGUMENTS to identify competitive gaps.

Framework

The Comb Chart

text

Importance
    │
10 ┤         ╭───╮     ╭───╮
   │    ╭───╮│   │╭───╮│   │
 8 ┤    │   ││   ││   ││   │     ╭───╮
   │    │   ││   ││   ││   │╭───╮│   │
 6 ┤╭───╮│   ││   ││   ││   ││   ││   │
   ││   ││   ││   ││   ││   ││   ││   │
 4 ┤│   ││   ││   ││   ││   ││   ││   │
   ││   ││   ││   ││   ││   ││   ││   │
 2 ┤│   ││   ││   ││   ││   ││   ││   │
   │└───┘└───┘└───┘└───┘└───┘└───┘└───┘
    └──────────────────────────────────
      P    Q    R    S    T    U    V
              Performance

KPC Categories

Category	Examples
Product	Features, quality, reliability
Price	Total cost, value, ROI
Service	Support, delivery, warranty
Brand	Reputation, trust, social proof
Convenience	Availability, ease of use, speed

Output

text

## Key Purchase Criteria: [Product/Category]

### Criteria Analysis

| Criterion | Importance (1-10) | Our Performance | Competitor A | Gap |
|-----------|-------------------|-----------------|--------------|-----|
| Price | 9 | 6 | 8 | -2 |
| Quality | 8 | 9 | 7 | +2 |
| Features | 7 | 7 | 8 | -1 |
| Support | 6 | 5 | 6 | -1 |
| Brand | 5 | 8 | 9 | -1 |
| Speed | 4 | 9 | 7 | +2 |

### Comb Visualization

High Importance, Low Performance (Fix Priority): ┌─────────────────┐ │ PRICE (9 vs 6) │ ← Gap: -2 └─────────────────┘

High Importance, High Performance (Maintain): ┌─────────────────┐ │ QUALITY (8 vs 9)│ ← Advantage: +2 └─────────────────┘

text

### Strategic Implications

**Strengths (Maintain):**
1. Quality - Strong competitive advantage
2. Speed - Differentiator in market

**Weaknesses (Improve):**
1. Price - Most important criterion, underperforming
2. Support - Gap vs. competitors

**Opportunities:**
1. Price repositioning
2. Support enhancement

### Action Plan

| Priority | Criterion | Action | Impact |
|----------|-----------|--------|--------|
| 1 | Price | Cost reduction / value messaging | High |
| 2 | Support | Investment in service | Medium |

Tips

• Focus on high importance criteria first
• Weight by customer segment if needed
• Update regularly as market evolves
• Validate with customer research