Autonomous Decision Making
Medium
- Category
- Excessive Agency
- Content
1. **Launching with only auto campaigns** — Auto gives Amazon maximum control and often routes budget to irrelevant terms. Always pair with at least one manual exact campaign. 2. **Setting ACoS targets without checking margin** — A 30% ACoS target on a product with 25% margin is a guaranteed loss. Always derive target ACoS from unit economics first. 3. **Never adding negative keywords** — Even excellent products will have irrelevant search volume. Not adding negatives is an ongoing tax on every campaign dollar.
- Confidence
- 75% confidence
- Finding
- without checking
