Seo Ladders

Full SEO content automation via MCP. Audit websites, check Google rankings, discover site structure, auto-select keywords matched to your DR, research and swap keywords, generate full articles with images and JSON-LD, publish to WordPress or webhook, track keyword rankings and competitors — all from your terminal or IDE.

SEO Ladders is a full SEO content automation platform accessible via MCP. It runs the same pipeline an SEO team would — audit your site's technical health, check what keywords you rank for on Google, discover your site structure, then auto-select keywords you can realistically win based on your domain rating and competitor gaps. From there, generate full SEO articles (3,000+ words with citations, images, FAQ, and JSON-LD schemas), publish directly to WordPress or any CMS via webhook, or save locally as Markdown + HTML. Track your keyword rankings and monitor competitors over time — all from your terminal or IDE.

Setup

1. Sign up at https://seoladders.com
2. Go to Dashboard > MCP Server and create an API key
3. Connect the MCP server in your client:

Claude Code

Add to .mcp.json:

json

{
  "mcpServers": {
    "seo-ladders": {
      "type": "http",
      "url": "https://www.seoladders.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sk_live_..."
      }
    }
  }
}

Cursor

Go to Settings > MCP Servers > Add Server:

json

{
  "mcpServers": {
    "seo-ladders": {
      "url": "https://www.seoladders.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sk_live_..."
      }
    }
  }
}

Windsurf

Add to your MCP config:

json

{
  "mcpServers": {
    "seo-ladders": {
      "serverUrl": "https://www.seoladders.com/api/mcp",
      "headers": {
        "Authorization": "Bearer sk_live_..."
      }
    }
  }
}

Codex / Any MCP Client

Connect to the HTTP MCP endpoint at https://www.seoladders.com/api/mcp with a Bearer token in the Authorization header.

How to Use

All tools are self-documented. Any MCP-compatible agent discovers and uses them automatically. Just ask naturally:

• "Audit my website" — technical SEO audit with health score, broken links, Core Web Vitals
• "Show me keywords I rank for" — check your current Google rankings
• "Map out example.com" — discover site structure, pages, sitemaps
• "Find keywords I can win" — DR-matched keyword research with difficulty recommendations
• "Run my monthly keyword selection" — auto-select targets based on competitor analysis
• "Replace the March 15 keyword with something better" — swap calendar entries
• "Generate an article about X" — full 13-step AI article pipeline
• "Publish my latest article" — push to WordPress or any webhook CMS
• "Save the article locally" — get Markdown + HTML + metadata on disk
• "Show my content calendar" — view all scheduled keywords
• "What content needs refreshing?" — find articles with ranking drops

Available Tools

Tool	What It Does
site-audit	Full technical SEO audit — health score, broken links, meta tags, duplicates, Core Web Vitals via Lighthouse
check-rankings	Check what keywords any domain ranks for on Google
discover-site	Map a website's structure via robots.txt, sitemaps, and page classification
manual-keyword-search	Research keywords with volume, KD, intent, and DR-based recommendations
select-monthly-keywords	Select keywords your domain can rank for based on your DR
replace-calendar-keyword	Swap a scheduled keyword for a better alternative
generate-article	13-step AI pipeline — outline, sections, media, FAQ, citations, JSON-LD, internal links
publish-to-cms	Publish to WordPress or any webhook-based CMS (Webflow, Ghost, Strapi, etc.)
manage-calendar	View, add, update, or delete content calendar entries
detect-refresh-candidates	Find published articles with ranking drops that need updating
get-job-status	Poll progress of long-running jobs (article generation, keyword selection, site audit)

Article Generation Output

Generated articles include:

• markdownContent — full article as Markdown (ready to save or paste)
• htmlContent — complete HTML document with meta tags, Open Graph, Twitter cards, canonical URL, JSON-LD schemas, table of contents, and styled layout
• article — structured data (sections, FAQ, media plan, schemas) for programmatic use
• blogPostId — use with publish-to-cms to push live
• viewUrl — link to view the article on the SEO Ladders dashboard

Site Audit Output

Audit reports include:

• Overall health score (0-100) with label (Excellent/Good/Fair/Needs Work/Critical)
• SSL, sitemap, robots.txt checks
• Broken links, non-indexable pages, duplicate titles/descriptions
• Missing H1 tags, missing alt text
• Core Web Vitals (LCP, CLS, TBT) via Lighthouse
• Actionable recommendations per issue with severity and affected pages

Async Tools

Three tools run asynchronously (generate-article, select-monthly-keywords, site-audit):

1. Call the tool — returns a jobId immediately
2. Poll get-job-status with the jobId every 15 seconds
3. When status is completed, the output contains the full result
4. When status is failed, the output contains the error

Learn More

https://seoladders.com/features/mcp