Seo Reporter

Audit a URL for SEO factors and generate an actionable markdown report. Use when asked to analyze, check, or audit a webpage's SEO performance. Covers title, meta description, heading structure, canonical tags, robots.txt, and sitemap.xml. Outputs a scored, readable markdown report with specific recommendations.

Audit any URL for core SEO factors and get an actionable report with scores and recommendations.

When to Use

✅ USE this skill when:

• "Audit the SEO of [URL]"
• "Check [URL] for SEO issues"
• "SEO report for [URL]"
• "Analyze page SEO"
• "What SEO improvements for [URL]?"

When NOT to Use

❌ DON'T use this skill when:

• Full technical SEO crawl needed → use Screaming Frog, Ahrefs, or Semrush
• Page speed / Core Web Vitals → use PageSpeed Insights
• Backlink analysis → use Ahrefs/Moz
• Keyword research or content optimization → use dedicated SEO tools
• SSL/certificate checks → use sslscan or online checkers

Input

A single URL (must include protocol: https://).

https://example.com

Output

A markdown SEO audit report covering:

Factor	What It Checks
Title Tag	Presence, length (50-60 chars optimal), uniqueness
Meta Description	Presence, length (150-160 chars optimal), relevance
H1 Heading	Exactly one H1 present, content relevance
Heading Structure	H1→H2→H3 hierarchy, no missing levels, no multiple H1s
Canonical Tag	<link rel="canonical"> present and points to correct URL
Robots.txt	File exists, is accessible, and is not blocking important pages
Sitemap.xml	File exists, is accessible, and contains the audited URL
Open Graph Tags	OG title, description, and image present
Mobile Viewport	Viewport meta tag present
HTTPS	Page served over secure connection

Each factor gets a score (Pass / Warning / Fail) and specific recommendations if issues are found.

Usage

Run the audit

URL="https://example.com"
./audit.sh "$URL"

Inline from agent

The agent should run audit.sh with the target URL and present the output as a formatted markdown report.

cd /home/tim/.openclaw/workspace/skills/seo-reporter
./audit.sh "https://example.com"

Report Format

# 🔍 SEO Audit Report: https://example.com

**Date:** YYYY-MM-DD
**URL:** https://example.com

---

## Scores

| Factor | Score | Status |
|---|---|---|
| Title Tag | 8/10 | ⚠️ Warning |
| Meta Description | 7/10 | ⚠️ Warning |
| H1 Heading | 10/10 | ✅ Pass |
| Heading Structure | 9/10 | ✅ Pass |
| Canonical Tag | 10/10 | ✅ Pass |
| Robots.txt | 8/10 | ⚠️ Warning |
| Sitemap.xml | 10/10 | ✅ Pass |
| Open Graph Tags | 5/10 | ❌ Fail |
| Mobile Viewport | 10/10 | ✅ Pass |
| HTTPS | 10/10 | ✅ Pass |

**Overall Score: 87/100**

---

## Detailed Findings

### ✅ Passed

- ...

### ⚠️ Warnings

- ...

### ❌ Issues Found

- ...

## Recommendations

1. ...
2. ...

---

*Report generated by seo-reporter skill*

Scoring Guide

Score	Meaning
10/10	Perfect — no issues
7-9/10	Good — minor improvements possible
4-6/10	Warning — meaningful issue that should be fixed
0-3/10	Fail — critical issue

Tips

• Always validate the URL has a protocol prefix (https://) before running
• The audit is non-destructive (read-only HTTP requests)
• Run from the skill directory so relative paths to helpers work
• For comparing two pages, run the audit on both and diff the scores