Missing User Warnings
Medium
- Confidence
- 95% confidence
- Finding
- The skill recommends cross-device User ID tracking and sending `user_id` to GA4 without any guardrails around consent, lawful basis, minimization, or prohibition on using directly identifiable information. This can lead users to implement privacy-noncompliant tracking, potentially exposing regulated personal data and creating legal, compliance, and account-enforcement risk.
