growth-funnel

When the user wants to plan growth using the AARRR framework, diagnose growth bottlenecks, or map actions across the customer lifecycle. Also use when the us...

Security Scan

This is an instruction-only growth-advice skill that asks for no credentials, installs, or file access and its runtime instructions align with its stated purpose.

Purpose & Capability

Name/description (AARRR growth funnel) match the SKILL.md content: guidance, metrics, tactics, and related skills. No unrelated capabilities or resources are requested.

Instruction Scope

Runtime instructions are limited to producing growth-framework analyses and suggested actions; they do not instruct reading files, environment variables, or contacting external endpoints. The only runtime behavior is guidance formatting and referencing related skills.

Install Mechanism

No install spec and no code files (instruction-only). Nothing will be written to disk or downloaded as part of installation.

Credentials

The skill declares no environment variables, credentials, or config paths. There are no secret-like requirements that would be disproportionate to the stated purpose.

Persistence & Privilege

always is false and the skill is user-invocable (normal). disable-model-invocation is false (agent may invoke autonomously) which is the platform default and not problematic here given the skill's limited scope.

Assessment

This skill is instruction-only and coherent with its stated purpose: it provides AARRR-based growth analysis and recommends related skills. It requests no credentials and installs nothing. Things to consider before installing: (1) provenance — the source/homepage are unknown, so if you require an auditable vendor you may want to prefer skills with clear authorship; (2) related skills referenced here (e.g., paid-ads-strategy, retention-strategy) may themselves request credentials or installs — review those before enabling integrations; (3) the agent can call this skill autonomously by default (normal behavior), so if you want to restrict autonomous use, adjust your agent's skill invocation settings.

Strategies: Growth Funnel (AARRR)

Guides growth using the AARRR framework (Pirate Metrics)—five stages of the customer lifecycle. Created by Dave McClure (500 Startups) to focus on actionable metrics over vanity metrics. Use this skill when diagnosing growth bottlenecks, prioritizing improvements, or aligning product, marketing, and customer success.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

AARRR Framework

Stage	Question	Key metrics
Acquisition	How do users discover you?	CAC, CPA, conversion by source
Activation	Do users reach "aha moment"?	Activation rate, time-to-first-value
Retention	Do users return?	D1/D7/D30 retention, churn
Referral	Do users recommend?	Referral rate, NPS, viral coefficient
Revenue	Do users pay?	Conversion rate, ARPU, LTV

Principle: Define behavior-based events per stage; analyze by cohort. Quality over volume—channels bringing fewer but more activated users often outperform.

Per-Stage Actions

Stage	Actions	Related skills
Acquisition	SEO, paid ads, content, partnerships, directories, marketplaces	cold-start-strategy, seo-strategy, paid-ads-strategy, directory-submission, distribution-channels
Activation	Onboarding, use-case guidance, FAQ, case studies, free trials, trust signals	conversion-optimization, faq-page-generator, customer-stories-page-generator
Retention	Support, churn analysis, feedback, loyalty, dunning	retention-strategy, email-marketing
Referral	Referral program, affiliate, case study sharing	referral-program, affiliate-marketing
Revenue	Pricing, conversion optimization, CAC vs LTV analysis	pricing-strategy, conversion-optimization, paid-ads-strategy

Tactics by Stage

Stage	Tactics
Acquisition	Google ads (keywords, display); organic SEO; social (LinkedIn, YouTube, X, blog); partnerships (NGOs, SMBs); directories, marketplaces
Activation	Use-case guidance; video + blog tutorials; FAQ; case studies; free trials/credits; new-feature promotion; email; trust signals (reviews, media)
Retention	Timely support; churn analysis; feedback collection; loyalty perks (credits, early access)
Referral	Referral credits; signup email with referral CTA; enterprise case sharing; affiliate program
Revenue	Conversion optimization; platform attribution; CAC vs LTV; post-campaign traffic analysis

Post-campaign: Analyze traffic and conversion by channel; reallocate budget to top performers.

Implementation

• Events: Define precise, behavior-based events for each stage
• Cohorts: Analyze by cohort, not aggregate; compare cohorts over time
• Bottlenecks: Identify stage with largest drop-off; prioritize there first
• Cross-functional: Product, marketing, customer success share common language

Output Format

• Stage assessment (where are you strong/weak?)
• Metrics per stage (current, target)
• Actions prioritized by bottleneck
• Related skills for each stage

Related Skills

• cold-start-strategy: Acquisition for 0→1; first users
• retention-strategy: Retention and churn prevention
• conversion-optimization: Activation, revenue conversion
• referral-program: Referral stage tactics
• gtm-strategy: Full GTM; growth-funnel is lifecycle view
• integrated-marketing: Channel mix across stages