download-page-generator

When the user wants to create, optimize, or audit a download page for desktop or mobile app. Also use when the user mentions "download page," "app download," "desktop download," "mobile app download," "App Store," "Play Store," "get the app," "install app," or "download CTA." For app install ads, use app-ads.

Kostja Zhang@kostja94

Install

openclaw skills install @kostja94/download-page-generator

Pages: Download Page

Guides download page structure and optimization for desktop and mobile app downloads. Purpose: convert visitors into installers by clearly presenting value, platform options, and trust signals.

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Initial Assessment

Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for product, audience, and value proposition.

Identify:

App type: Desktop (Windows, macOS, Linux) or mobile (iOS, Android, both)
Traffic source: Organic, paid, email, referral
Distribution: App Store / Play Store only, direct download, or both

Page Purpose

Purpose	Goal
Download	Guide users to install desktop or mobile app
Trust	Build confidence before download (security, privacy, reviews)
Conversion	Maximize download rate, store visits, install conversion

Download Page Structure

Step	Purpose	Elements
1. Value proposition	Why download	Headline, benefit-focused copy, key features
2. Platform selection	Clear path	Desktop: OS detection or manual pick; Mobile: App Store / Play Store buttons
3. Trust signals	Reduce friction	Ratings, download count, security badges, privacy note
4. Visual proof	Show the app	Screenshots, app previews, video
5. CTA	Primary action	Single, prominent download button

Platform-Specific Layout

Desktop App

OS detection: Auto-detect OS or show "Download for Windows / macOS / Linux"
Direct download: One-click .exe / .dmg / .deb etc.
Alternatives: Optional "Other platforms" or "Command line" for power users

Mobile App

Dual store: App Store + Play Store buttons side by side
Smart redirect: Detect device and show relevant store first; still show both
QR code: Optional for desktop visitors to scan and install on phone

Optimization Best Practices

Performance

Load time: Under 3 seconds; each extra second can cost ~7% conversion
Mobile-first: Most app download traffic is mobile; responsive, thumb-reachable CTAs
Image optimization: WebP, lazy loading, compression (e.g. TinyPNG, ImageOptim)

Conversion

Single primary CTA: "Download Free Now," "Get on App Store," "Get for Windows"
Above the fold: CTA visible without scrolling
Repeat CTA: On longer pages, repeat at logical points
A/B test: CTA color, size, copy, placement

Trust & Social Proof

Star ratings: Show App Store / Play Store ratings
Download count: "10M+ downloads," "Trusted by X users"
Testimonials: User quotes, media logos
Security: Security badges if collecting sensitive info

Content

Top 3–5 features: Benefit-focused, scannable bullet points
Screenshots: High-quality, show app in action
Video: App preview or demo video

Alignment with Traffic

Ads: If from PPC, ensure message matches ad (offer, platform); see paid-ads-strategy
Email: Match campaign message and CTA

Output Format

Headline and subheadline
Structure (5-step flow sections)
Platform layout (desktop vs mobile)
CTA copy and placement
Trust signals placement
SEO metadata (if page is indexed)