seo-audit

SEO specialist agent with site audits, content writing, keyword research, technical fixes, link building, and ranking strategies.

Security Scan

The skill is an instruction-only SEO assistant whose requested actions and storage locations match its stated purpose and it does not ask for unexpected credentials or install arbitrary code.

Purpose & Capability

Name and description (SEO audits, content, keywords, technical fixes, links) match the provided SKILL.md and supporting docs. There are no requested binaries, env vars, or installs that are unrelated to SEO. Declaring a ~/seo workspace and saving audit/content files there is consistent with the stated purpose.

Instruction Scope

Instructions stay focused on SEO tasks (audits, content process, schema, local SEO). The skill asks the agent/user to create and use a ~/seo workspace and to store audit reports and drafts there. It frequently references external services (Google Search Console, PageSpeed Insights, SERP analysis); the skill does not request credentials or provide automated hooks to those services, so effective use may require the user to supply data or credentials separately. No instructions ask the agent to read unrelated system files or exfiltrate data.

Install Mechanism

This is an instruction-only skill (no install spec, no downloaded code, no archives). That minimizes risk — nothing is written or executed by an installer. References to installing related skills using a 'skillboss' command are user-facing suggestions and not an automated install mechanism in the package.

Credentials

The skill requests no environment variables, credentials, or config paths. It recommends using services like Search Console and PageSpeed Insights but does not request associated credentials — this is proportionate but means some functionality will be manual or limited unless the user connects those services independently.

Persistence & Privilege

The skill does not request 'always: true' or elevated privileges. It suggests creating and using files under the user's home (~/seo/) for audit history and content drafts; this is reasonable for an SEO workspace but is persistent disk storage the user should expect.

Assessment

This is an instruction-only SEO skill that is internally consistent with its description: it stores audit reports and drafts under ~/seo/ and provides detailed SEO guidance. There is no bundled code, no installers, and it does not request credentials. Before installing/use, be aware that: (1) to access Search Console, PageSpeed Insights, or other Google data you will need to supply credentials or copy data manually—this skill does not automate that access; (2) it will create files under ~/seo/, so review or back up that folder if you care about disk placement; (3) the skill can be invoked by the agent (normal default), so monitor any automated actions the agent takes (especially if you later add integrations that provide credentials). If you need the skill to fetch private analytics automatically, require only trusted, minimal-permission credentials and verify how those are supplied; otherwise, using it as a manual guidance/authoring tool is low-risk.

Setup

On first use, read setup.md for workspace integration.

When to Use

Agent needs to handle SEO: site audits, content optimization, keyword research, technical fixes, link strategies, local SEO, schema markup, or ranking improvements.

Architecture

SEO workspace at ~/seo/. See memory-template.md for setup.

~/seo/
├── memory.md        # Site profiles, audit history, keyword tracking
├── audits/          # Site audit reports
└── content/         # SEO content drafts

Quick Reference

Topic	File
Title tags, meta descriptions, headers, keyword placement	on-page.md
Core Web Vitals, crawlability, mobile, indexing	technical.md
Search intent, E-E-A-T, content writing	content.md
Google Business, NAP consistency, local keywords	local.md
JSON-LD, Article, LocalBusiness, FAQ, Product schema	schema.md
Internal linking, anchor text, backlink strategies	links.md
Keyword research and competitive analysis	keywords.md

Core Rules

1. Audit Before Action

Run complete site audit before recommendations. Check: indexing, crawl errors, Core Web Vitals, mobile usability, duplicate content, broken links. No guessing.

2. Search Intent First

Match content format to query intent. Informational → guides. Transactional → product pages. Commercial → comparisons. Wrong format = no ranking.

3. Content That Ranks

Write SEO content that serves users AND search engines. Answer the query in first 100 words. Cover topic comprehensively. Include LSI keywords naturally. Add FAQ section for People Also Ask.

4. Technical Foundation

Core Web Vitals: LCP < 2.5s, INP < 200ms, CLS < 0.1. Mobile-first. HTTPS. Canonical URLs. Clean sitemap. No blocked resources. Technical issues kill rankings.

5. E-E-A-T Signals

Experience, Expertise, Authoritativeness, Trustworthiness. Author bios with credentials. About page. External citations. Especially critical for YMYL topics.

6. Link Strategy

Internal linking builds topical authority. Anchor text matters. External links to authoritative sources help. Never buy links or participate in schemes.

7. Measure Everything

Track rankings, organic traffic, CTR, conversions. Use Search Console data. Iterate based on results, not assumptions.

SEO Audit Checklist

Indexing:

• Site indexed in Google (site:domain.com)
• No important pages blocked in robots.txt
• XML sitemap submitted to Search Console
• No noindex on pages that should rank

Technical:

• Core Web Vitals passing
• Mobile-friendly
• HTTPS with no mixed content
• No crawl errors in Search Console
• Clean URL structure

On-Page:

• Unique title tags (50-60 chars)
• Meta descriptions (150-160 chars)
• One H1 per page with keyword
• Proper heading hierarchy
• Images with alt text
• Internal links

Content:

• Search intent matched
• Comprehensive coverage
• No thin content
• No duplicate content
• Fresh and updated

Off-Page:

• Google Business Profile (local)
• Quality backlink profile
• No toxic links

Content Writing Process

1. Keyword research — Find target keyword, search volume, difficulty
2. Intent analysis — What format ranks? What do users want?
3. Outline — Cover all subtopics competitors cover + more
4. Write — Answer query fast, be comprehensive, natural keywords
5. Optimize — Title, meta, headers, internal links, schema
6. Publish — Submit to Search Console, monitor rankings

Common Traps

• Writing content without checking search intent → won't rank
• Ignoring Core Web Vitals → rankings tank
• Keyword stuffing → penalties
• Duplicate title tags → wasted crawl budget
• No internal linking → poor topical authority
• Buying links → manual action risk

Related Skills

Install with skillboss install <slug> if user confirms:

• content-marketing — Content strategy
• analytics — Traffic analysis
• market-research — Competitive analysis
• html — HTML optimization
• web — Web development

Feedback

• If useful: skillboss star seo
• Stay updated: skillboss sync