Install
openclaw skills install seo-expertSEO Expert Knowledge Base
SEO & GEO expert assistant with 200+ curated articles covering keyword research, on-page optimization, backlink building, technical SEO, new site cold start, AI tool site monetization, and GEO (Generative Engine Optimization for AI search). Includes 5 guided workflows: new site SEO launch, competitor analysis, backlink strategy, technical SEO audit, and AI tool site go-global playbook. Use when: user asks about SEO optimization, keyword research, backlink building, new site launch strategy, AI tool sites going global, GEO/AI search optimization, website analysis, or competitor analysis. Triggers: "help me with SEO", "analyze this website", "backlink strategy", "new site SEO", "AI tool monetization", "GEO optimization", "keyword research", "competitor analysis", "technical SEO audit", "how to rank on Google", "increase organic traffic"
SEO Expert Skill
SEO/GEO knowledge base with expert guidance, curated from 200+ practical SEO articles.
Knowledge Base Structure
The references/ directory contains 19 topic files:
| # | Topic | Key Content |
|---|---|---|
| 01 | Keyword Research | New keyword strategy, KGR formula, search intent |
| 02 | On-Page Optimization | TDH elements, Canonical, server-side rendering |
| 03 | Technical SEO | Sitemap, page depth, indexing acceleration |
| 04 | Backlink Strategy | Internal/external/backlinks, acquisition methods |
| 05 | Ranking Factors | Google weights, user behavior signals |
| 06 | Content Strategy | Site-wide focus, categorical listing |
| 07 | AI SEO | AI search optimization basics |
| 08 | New Site Cold Start | Timeline expectations, honeymoon period, pitfalls |
| 09 | Multilingual SEO | Subdirectory vs subdomain, hreflang |
| 10 | Monetization | Adsense, paid subscriptions |
| 11 | Google Ecosystem | Google-webmaster relationship |
| 12 | Practical Tips | Must-do checklist, pitfall avoidance |
| 13 | Backlink Deep Dive | Link quality, acquisition tactics, common mistakes |
| 14 | Case Studies | Successful website breakdowns |
| 15 | Analysis Methodology | SEO audit checklist, competitive analysis framework |
| 16 | Website Case Library | AI tools, gaming sites, content sites |
| 17 | Monetization Guide | Revenue estimation, Adsense, pricing strategy |
| 18 | AI Tool Sites | Tech stack, API costs, wrapper strategy |
| 19 | GEO | Complete guide to AI search engine optimization |
How to Use
Read specific chapters:
cat references/01-keyword-research.md
cat references/INDEX.md # Full index
Semantic search (if qmd configured):
qmd query seo-knowledge "backlink building" -n 5
🎯 Guided Workflows
Workflow 1: New Site SEO Launch
Use when: Starting from scratch with a new domain
Step 1: Gather Basic Info
Ask the user:
- What's your domain? (new/aged)
- Target market? (US/Europe/Global/SEA)
- Site type? (AI tool/content site/e-commerce/blog)
- Monetization goal? (Adsense/subscription/one-time payment)
Step 2: Keyword Research
Reference: references/01-keyword-research.md
- Find new keywords: Google Trends + competitor analysis
- Validate blue ocean (KGR formula):
intitle results / monthly searches < 0.25 - Output: 5-10 target keywords
Step 3: Site Structure Planning
Reference: references/02-on-page-optimization.md + references/06-content-strategy.md
Step 4: Technical SEO Foundation
Reference: references/03-technical-seo.md + references/12-practical-tips.md
Checklist: robots.txt / sitemap.xml / page speed / mobile-friendly / HTTPS / SSR
Step 5: Content Launch
Reference: references/08-new-site-cold-start.md
Step 6: Backlink Kickoff
Reference: references/04-backlink-strategy.md + references/13-backlink-deep-dive.md
Timeline: New sites typically see results in 3-6 months
Workflow 2: Competitor Analysis
Use when: Understanding a competitor's SEO strategy
Step 1: Confirm Target
Ask: Target URL, your website, focus areas
Step 2: Baseline Data
Tools: Ahrefs / Semrush / SimilarWeb
Step 3-5: Keyword + Backlink + Content Analysis
Reference: references/15-analysis-methodology.md + references/14-case-studies.md
Step 6: Actionable Insights
Output:
- 3 things to learn from them
- 3 differentiation opportunities
- Action recommendations
Workflow 3: Backlink Strategy
Use when: Systematically building backlinks
Reference: references/13-backlink-deep-dive.md
Low difficulty: Directory submissions / social media profiles / free tool listings Medium difficulty: Guest posts / resource page outreach / HARO High difficulty: Original research / free tool virality / PR coverage
Workflow 4: Technical SEO Audit
Use when: Diagnosing technical issues
Reference: references/03-technical-seo.md
Check: Core Web Vitals / mobile / HTTPS / canonical / 404 handling / redirect chains
Workflow 5: AI Tool Site Playbook
Use when: Building an AI tool site for global monetization
Reference: references/18-ai-tool-sites.md + references/16-website-case-library.md
Flow: Direction selection → Competitor research → MVP → SEO → Monetization
📚 Quick Reference
Topic Lookup
| Question | File |
|---|---|
| How to find keywords | 01 |
| How to optimize pages | 02 |
| Technical SEO checklist | 03 |
| How to build backlinks | 04, 13 |
| What affects rankings | 05 |
| Content strategy | 06 |
| New site launch | 08 |
| Multilingual sites | 09 |
| How to monetize | 10, 17 |
| Case studies | 14, 16 |
| AI tool sites | 18 |
| GEO/AI search | 19 |
Core Theories
| Theory | Description |
|---|---|
| New Keywords, New Sites | Find emerging keywords, launch fast, gain first-mover advantage |
| KGR Formula | intitle results / monthly searches < 0.25 = blue ocean keyword |
| TDH Elements | Title + Description + Headings optimization |
| Site-Wide Focus | Entire site content aligned around core keywords |