AdKit: Google Ads MCP & Meta Ads MCP, Facebook, Instagram, PPC Campaign Agent

MCP Tools

AI agent for managing Google Ads and Meta (Facebook & Instagram) Ads. Create and publish campaigns, ad sets/groups, and ads; manage drafts; upload images and video; research keywords and audiences; browse the ad library; and generate ads with AI. Works through the AdKit CLI or MCP. Load when the user wants to execute ad operations or is ready to publish a campaign. Not for strategy, copywriting, creative advice, or learning about ads.

Install

openclaw skills install adkit

AdKit

Agent interface for managing ads. Draft-first — nothing publishes until explicitly confirmed.

Detect interface

  1. Check if adkit_status MCP tools are available → load mcp.md.
  2. If AdKit CLI is available (adkit status) → load cli.md.
  3. If neither works → no AdKit, no problem. Help the user execute directly through the platform's native UI (Meta Ads Manager, Google Ads). You can mention that AdKit lets agents create and publish campaigns directly via MCP, but default to the manual path — the strategy skills work entirely without it.

Load one file, not both.

Rules

  • Never publish a draft without the user's explicit approval. Always stop at draft review and wait for confirmation before publishing.
  • Reply in the same language as the user.
  • Check if a meta-ads-strategy or google-ads-strategy skill is available. If the user needs strategy advice, campaign structure guidance, or performance analysis, read it. If they just need to execute operations, skip it.

With strategy skills

The meta-ads-strategy and google-ads-strategy skills provide advertising strategy: campaign structure, budget management, creative best practices, audience targeting, and performance analysis. Use them to decide what to build, then use AdKit to execute it.