Webflow SEO/GEO + API

Manage SEO and GEO content updates in Webflow by prioritizing with GSC, drafting content, creating patch JSONs, updating CMS via API, optimizing images and S...

Webflow SEO/GEO

Quick start (default workflow)

1. Prioritize: Use GSC exports + site plan docs.
2. Draft: Create/refresh copy (human tone, clear intent, strong CTA). Avoid AI-isms.
3. Patch JSON: Write Webflow item payloads in a local /out/ folder.
4. Publish via API: POST new items or PATCH existing items, then publish.
5. Images/alt/SEO: Set image-de-couverture, image---alt-text, meta description/title.
6. Tech checks: Canonical domain, redirects, sitemap status, GSC property.

Where to look first

• Priority plan: your SEO plan doc
• Daily log: your daily SEO log
• Existing items: export from Webflow (/webflow_items/)
• Patches: local /out/ folder

Webflow API (v2) — usage pattern

Use WEBFLOW_API_TOKEN env var.

• Create item: POST /v2/collections/{collection_id}/items
• Update item: PATCH /v2/collections/{collection_id}/items/{item_id}
• Publish: POST /v2/collections/{collection_id}/items/publish with itemIds
• List items: GET /v2/collections/{collection_id}/items (paginate)

Collection IDs

• Replace with your collection IDs (from Webflow API)

Important fields

• name, slug, contenu-de-l-article, seo---meta-description
• image-de-couverture (object: fileId/url/alt)
• image---alt-text
• date-de-redaction, categorie

Content guidelines

• Direct, concrete, actionable
• One message per section
• Use internal links to services and relevant blog posts
• CTA at top or near end
• FAQ with 3–5 short Q/A (adds CTR)

GEO / Local pages

• Use clear city intent in title/meta
• Add 2–3 local cues (address/city names) + local proof
• Link to relevant service page

Technical SEO quick wins

Canonical domain (www vs non‑www)

• Primary domain set in Webflow UI (not API)
• Ensure non‑www is default → Webflow handles 301 + canonical

Sitemap

• Must resolve on canonical domain: https://yourdomain.tld/sitemap.xml
• Check robots.txt contains the sitemap URL

When to read references

• Webflow API details → references/webflow_api.md
• Copy/SEO patterns → references/seo_copy_patterns.md
• Patch templates → references/patch_templates.md