Reavhowl Skills

ReachOwl social media marketing automation for Facebook, Instagram, and WhatsApp: social listening, signal-based prospecting, cold DM campaigns, WhatsApp marketing, Facebook group posting, comment-to-DM automations, Instagram growth, lead finding, and CRM follow-ups through the ReachOwl MCP server.

ReachOwl

ReachOwl runs marketing actions from the user's own connected Facebook, Instagram, and WhatsApp accounts. This skill routes a request to the right ReachOwl skill.

Before you start

1. The ReachOwl MCP server must be connected: https://reachowl.com/mcp. Setup: https://github.com/SaaSBakers/reachowl-skills#setup.
2. Authenticate with reachowl-auth (auth_status → set_token if needed → get_user).
3. Connected social accounts come from list_app_states. Their ids are the executor_id values most tools need.

Pick the skill

The user wants to…	Skill
Connect or verify their ReachOwl account	reachowl-auth
Monitor keywords and discussions (Facebook groups, Instagram, Reddit, Quora)	reachowl-mentions
Find people who just posted a need and reach out	reachowl-signal-outreach
DM group members, post commenters, followers, or a list	reachowl-campaigns
Run a WhatsApp campaign	reachowl-whatsapp-marketing
Turn an article or announcement into community posts	reachowl-content-distribution
Schedule posts to Facebook groups	reachowl-post-scheduler
Auto-reply and DM people who comment a keyword	reachowl-comment-automations
Grow an Instagram profile	reachowl-profile-growth
Scrape leads from websites and import them	reachowl-lead-finder
See leads and add notes	reachowl-contacts
Retry a failed or stuck message	reachowl-queues
Manage pipeline stages and templates	reachowl-stages-templates
See connected accounts or manage teammates	reachowl-team-accounts
Send events to Slack, Zapier, n8n, or a CRM	reachowl-webhooks
Anything else in the V1 API	reachowl-api

Rules for every ReachOwl task

• Confirm with the user before anything that sends messages, posts publicly, or starts a campaign. Create things paused (status: 0) and switch them on after approval.
• Use public URLs (Facebook group URLs, post URLs, profile URLs) rather than internal ids.
• Add contacts to an existing campaign with add_campaign_contacts; never create a new campaign just to upload a list.
• Connected accounts and browsers are read-only through the API. Connecting accounts and activating WhatsApp happen in the ReachOwl app.
• Leave team_id out of list calls. Get it from get_user when a create call needs it.
• Toggle campaigns and schedulers with status: 0 | 1, comment automations with "active" | "paused", and growth plans with "running" | "paused".