Product

Build, visualize, and launch products with strategy frameworks, AI imagery tools, and marketplace optimization.

When to Use

• Creating products (digital SaaS or physical goods)
• Generating product mockups and photography with AI
• Optimizing listings for marketplaces (Amazon, Etsy, Shopify)
• Validating ideas and measuring product-market fit
• Pricing strategy and launch planning

Quick Reference

Need	File
Validate an idea	strategy/validation.md
Prioritize features	strategy/prioritization.md
Track metrics	strategy/metrics.md
AI image tools	visuals/ai-tools.md
Product photo prompts	visuals/prompts.md
Image specs by platform	visuals/specs.md
Amazon FBA	commerce/amazon.md
Etsy selling	commerce/etsy.md
Print-on-demand	commerce/pod.md
Pricing strategies	commerce/pricing.md
Manufacturing compliance	manufacturing/compliance.md

Core Workflow

Digital Products (SaaS):

1. Validate → strategy/validation.md (interviews, smoke tests)
2. Define MVP → strip to one core value proposition
3. Prioritize → strategy/prioritization.md (RICE scoring)
4. Launch → beta program, iterate fast
5. Measure PMF → strategy/metrics.md (Sean Ellis 40%+)

Physical Products:

1. Design → ensure DFM compliance
2. Source → manufacturing/compliance.md for certs by region
3. Photograph → visuals/prompts.md for AI shots
4. List → platform-specific files in commerce/
5. Launch → limited drops, scarcity mechanics

Merchandising (logo on products):

1. Create design at highest resolution needed
2. Use AI mockup tools → visuals/ai-tools.md
3. Export platform-specific sizes → visuals/specs.md
4. List across platforms → commerce/pod.md

Critical Rules

• Validate before building — always test demand first
• Platform specs matter — wrong dimensions = rejected listings
• Pricing includes fees — calculate true margins after all platform cuts
• PMF before scaling — 40%+ "very disappointed" on Sean Ellis test