B2C Strategy

Build consumer apps with validated demand, sustainable unit economics, and growth loops that compound.

Security Scan

This is an instruction-only, documentation-style B2C strategy guide that doesn't request credentials, install software, or ask the agent to read files outside its own content — the requirements match the stated purpose.

Purpose & Capability

Name/description (B2C strategy) align with the included markdown files (monetization, economics, growth, benchmarks). There are no unexpected credentials, binaries, or config paths requested.

Instruction Scope

SKILL.md and the other files are guidance/documentation only; they do not instruct the agent to read system files, access environment variables, call external endpoints, or exfiltrate data.

Install Mechanism

No install spec and no code files — nothing is downloaded or written to disk by the skill installer. Lowest-risk delivery mode for skills.

Credentials

The skill declares no required environment variables, credentials, or config paths; this is proportionate for a documentation/instruction-only skill.

Persistence & Privilege

always is false and the skill is user-invocable; it does not request permanent presence or elevated privileges. Autonomous invocation is platform default but not combined with other risky properties here.

Assessment

This skill is essentially a static set of B2C playbooks — low technical risk. Consider that it only provides advice (no code), so it won't perform actions for you; review the recommendations for accuracy and fit to your business before relying on them. If a future version adds network calls, env vars, or install steps, re-evaluate those changes before enabling the skill.

Quick Reference

Topic	File
Monetization models & paywall design	monetization.md
Unit economics (CAC, LTV, payback)	economics.md
Growth loops & acquisition channels	growth.md
Retention benchmarks by category	benchmarks.md

Core Framework

Stage-Aware Priorities

Stage	Focus	Key Metric
Pre-PMF	Activation + Retention	D7 retention > 20%
Post-PMF	Acquisition + Conversion	CAC payback < 6 months
Scaling	LTV optimization + Loops	LTV:CAC > 3:1

The 30-Second Rule

Consumer products win or lose in the first 30 seconds:

1. Is there a hook? (emotional trigger, curiosity, benefit)
2. How many taps to value? (target: ≤3)
3. Is signup deferred until after value shown?

Critical Metrics

• Activation: % reaching "aha moment" in first session
• Retention: D1/D7/D30 by acquisition cohort
• Monetization: Conversion rate, ARPU, payback period
• Referral: Viral coefficient (K-factor), organic vs paid ratio

Anti-Patterns (Common B2C Mistakes)

1. Building for power users — The 80% casual users pay the bills
2. Generous freemium — If free tier solves the problem, why upgrade?
3. Vanity metrics — MAU without defining "active" hides churn
4. B2B thinking — Long onboarding, feature demos, rational appeals
5. Ignoring emotions — Status, FOMO, delight drive consumer behavior
6. Late paywall — Users habituate to free before seeing upgrade value

Decision Support

For any B2C decision, apply this framework:

1. Validate demand first — Search Reddit/Twitter/forums for complaints about the problem
2. Design monetization early — Model matters more than price initially
3. Define activation moment — What must happen for user to "get it"?
4. Plan growth loop — Paid-only doesn't scale; what compounds?
5. Set kill metrics — Below what retention do you pivot?