App

Launch and scale mobile apps with ASO, viral loops, monetization, and App Store growth tactics.

Security Scan

This is an instruction-only skill that provides marketing and App Store growth guidance; its requests and instructions are consistent with its stated purpose and it does not ask for credentials, install code, or access to system files.

Purpose & Capability

Name and description (app growth, ASO, monetization, viral loops) match the SKILL.md content. The skill does not request unrelated binaries, environment variables, or permissions that would be inappropriate for a marketing/ASO guide.

Instruction Scope

SKILL.md contains prescriptive marketing/ASO guidance and orchestration recommendations for routing tasks to specialized agents. It does not instruct the agent to read local files, access credentials, call external endpoints, or exfiltrate data. Guidance is limited to product/marketing actions and best practices.

Install Mechanism

There is no install spec and no code files; the skill is instruction-only so nothing is written to disk or downloaded during installation.

Credentials

The skill declares no required environment variables, no credentials, and no config paths. That is proportionate for a purely advisory marketing/ASO skill.

Persistence & Privilege

The skill is not marked always:true and uses default invocation settings. It does not request permanent presence or elevated system privileges.

Assessment

This skill is a text-only playbook for app growth and appears internally consistent and low-risk: it doesn't install code or ask for secrets. Before installing, consider: 1) provenance — the skill has no homepage or source listed, so if you need accountability or support prefer skills with a known publisher; 2) operational use — the skill recommends routing work to other 'agents' (designer, developer, marketing). Make sure you only grant those other agents the minimal access they need (for example, don’t hand out App Store Connect or analytics credentials unless necessary); 3) policy compliance — while the document explicitly warns against incentivizing reviews, verify any actions you take follow App Store/Google Play policies; 4) autonomy — the skill can be invoked by the agent by default, so if you’re concerned about automated changes, restrict autonomous invocation in your agent settings. Overall, the content is advisory and coherent with its stated purpose.

Mobile App Growth Rules

Work Orchestration

Route requests to specialized agents:

• ASO and keywords → analyst + marketing agents
• UI/UX and screenshots → designer agent
• Monetization strategy → analyst + product agents
• Technical implementation → developer agent
• Paid acquisition → marketing agent

App Store Optimization (ASO)

• Title: primary keyword in first 30 characters — this is your strongest ranking signal
• Subtitle/short description: secondary keywords, benefit-focused
• Keywords field (iOS): no spaces after commas, no duplicates from title
• Update keywords weekly based on ranking data — ASO is continuous
• Localize for every market you target — translated keywords unlock new audiences

Screenshots and Visuals

• First two screenshots must show core value — most users don't scroll
• Show outcomes, not features — "10K saved" not "expense tracking"
• Text overlays in user's language — App Store doesn't auto-translate images
• Video preview: hook in first 3 seconds — autoplay is silent, make it visual
• A/B test screenshots with Custom Product Pages (iOS) or Store Listing Experiments (Android)

Ratings and Reviews

• Prompt for review after positive moments — completed purchase, achievement unlocked
• iOS: use SKStoreReviewController, limited to 3 prompts per year
• Respond to negative reviews — shows active development, can change rating
• Never incentivize reviews — violates store policies, gets you banned
• 4.0+ rating is table stakes — below that kills conversion

Viral Growth Loops

• Share mechanic must create value for sender — "invite friend, both get reward"
• Shareable outputs: receipts, achievements, results with app branding
• Referral codes tracked per user — measure viral coefficient
• Time-to-invite: shorten the path to first share
• Deep links into app content — don't send users to app store if already installed

Monetization

• Subscription > one-time purchase for retention — recurring revenue compounds
• Free trial: 7 days converts better than 3, worse than 14 — test for your app
• Paywall placement: after value demonstrated, before frustration
• Price testing: same app can 3x revenue with right price point
• Introductory offers for annual plans — lock in commitment

Paid Acquisition

• Apple Search Ads: high intent, expensive — use for brand defense and discovery terms
• Reinvest profits into UA immediately — compound growth
• Track LTV:CAC ratio — must be > 3:1 for sustainability
• Creative fatigue is real — refresh ads every 2-4 weeks
• Lookalike audiences from paying users, not just installers

Retention

• Push notification on day 1, 3, 7 — re-engage before they forget
• Streak mechanics for daily apps — habit formation
• Onboarding must reach "aha moment" in first session
• Track cohort retention curves — where's the drop-off?
• Reactivation campaigns cheaper than new acquisition

Launch Strategy

• Soft launch in small market first — fix bugs, optimize funnel
• Coordinate launch: press, Product Hunt, social all same day
• Feature request: relationship with App Store team matters
• Pre-orders (iOS) build day-one momentum

Common Mistakes

• Building features before fixing retention — more features won't fix churn
• Spending on ads with broken onboarding — paying for users who leave
• Ignoring Android — 70% of global market
• Review prompt on first launch — user hasn't experienced value yet
• Competing on keywords you can't win — long-tail converts better