market sales skills

Market context, strategic thesis, case studies, proof points, sales pipeline, and B2B communication guidelines for Floods. Use this skill when working on pitch decks, proposals, sales emails, VSL scripts, pilot frameworks, competitive analysis, or any outbound communication targeting mobile gaming studios. Also use for understanding the mobile gaming UA landscape and why organic distribution matters. Always trigger on any mention of: Moon Active, Coin Master, pilot proposal, UA strategy, mobile gaming market, case studies, proof points, sales pipeline, B2B communications for Floods, or any request to write or refine a pitch, deck, proposal, or sales asset. When in doubt, load this skill — it contains the commercial reasoning that should anchor all Floods materials.

huguesgtch@huguesgtch

Install

openclaw skills install @huguesgtch/marketsales

Floods — Market Position, Sales & Proof

The Mobile Gaming UA Problem

Mobile gaming studios spend massive budgets on paid UA through Meta, TikTok, Google, and other ad networks. The structural problems:

All publishers compete for the same ad inventory
CPMs keep rising year on year
Creative fatigue accelerates — same formats, same audiences
Attribution is increasingly fragmented post-IDFA
Diminishing returns on every dollar

Meanwhile, the organic feed — which represents 80% of user screen time — is wide open. No mobile gaming publisher currently owns it.

The math:

The average user watches 9,000 organic videos per month
Only 900 of those are ads
That's 8,100 organic slots the entire industry is ignoring

The Core Thesis

When a brand becomes omnipresent in the organic feed, paid UA becomes structurally more efficient:

CTR increases — users recognize the game from prior organic exposure, click paid ads more readily
CPI decreases — familiarity reduces acquisition friction
Blended CAC decreases — organic impressions supplement paid at a fraction of the cost
Creative fatigue slows — organic content diversifies touchpoints across the funnel

This is not influencer logic. This is an infrastructure layer that amplifies every dollar spent on paid UA. When the game is already everywhere in the feed, every UA dollar hits harder.

Unfair Advantage / Moat

The network itself is the moat. Content is commoditized — anyone can make short-form gaming clips. But controlled organic distribution at the scale of 5–10 billion impressions per month is something no competitor has built in the gaming vertical.

Floods controls the content, the targeting, the frequency, the quality, and the compliance. This infrastructure took years to build. It is not replicable overnight.

Industry Adoption — Who Already Got It

Three industries have already adopted large-scale organic short-form distribution at scale. Mobile gaming is next.

Casinos — Stake

Stake invested over $80M in organic short-form distribution in 2025. The casino industry floods TikTok, Reels, and Shorts with watermarked content everywhere. Floods has directly delivered for Stake and other casino brands.

Campaign	Views	Spend	CPM
Stake	12.4B	$5.04M	$0.42
Rainbet	4.2B	$2.14M	$0.51

Creators — MrBeast → Vyro

MrBeast built Vyro, a software dedicated to clipping and redistributing content across thousands of accounts. The biggest creator in the world understood that organic distribution is infrastructure.

Politics — Trump Campaigns

Political campaigns weaponized organic short-form distribution to flood feeds with clips. It shaped public opinion at scale.

The gap: Mobile gaming hasn't adopted this layer yet. Floods is positioning to be the first to bring this infrastructure to gaming.

Content Format — What It Looks Like in the Feed

Floods content is entertainment-first. Game logos and gameplay footage are overlaid on organic entertainment content (cooking, sports, finance, animals, lifestyle). The content blends seamlessly into the feed, avoiding ad-blindness.

Average watch time on Floods content: 80%
Content is not labeled as advertising
Audiences choose to watch it — it behaves exactly like organic content

Key Proof Points — Quick Reference

Metric	Value	Context
Network scale	~10B impressions/month	Operational now
Total delivered (all time)	35.7B+ views	Across all verticals
Casino vertical validation	$80M+ spent by Stake in 2025	Industry adoption signal
Stake CPM achieved	$0.42	At 12.4B views
Rainbet CPM achieved	$0.51	At 4.2B views
Price advantage vs. paid	20–25× cheaper	~$0.80 CPM vs. $15–25 CPM paid social
Content watch time	80% average	High engagement signal
Organic videos per user/month	9,000	Only 900 are ads
Official platform partners	Meta, Google, TikTok, Snapchat	Platform-level validation
Collaborators	50+	Network breadth
CPI impact	↓ 33%	$4.20 → $2.80
CTR impact	↑ 75%	1.2% → 2.1%
ROAS impact	↑ 64%	1.4× → 2.3×

Long-Term Business Goal

Build a mobile gaming organic distribution agency doing $2M/month revenue at 50% margin — approximately 25–30 always-on studio clients at $15K–80K/month each.

B2B Communication Rules

When creating any material for Floods — proposals, emails, pitch decks, VSL scripts, pilot frameworks — apply these rules without exception.

Audience: UA leads, CMOs, VPs of Growth, and Founders at mobile gaming studios. These are performance marketers. They are sophisticated, skeptical, and fluent in data.

Voice rules:

Think like a senior mobile gaming UA strategist, not a generalist marketer
Speak UA-native vocabulary: CPM, CPI, ROAS, CTR, blended CAC, creative fatigue, incrementality, geo-lift, attributed installs
Be rigorous, realistic, honest — challenge weak assumptions before they do
Never oversimplify — these buyers will see through it
Never use influencer marketing logic — Floods is infrastructure, not talent relationships
Never focus on vanity metrics — everything must tie back to UA performance impact
Always anticipate skepticism toward non-attributed organic channels — acknowledge it head-on, then address it with data

Framing:

Floods is not a replacement for paid UA — it is the layer underneath that makes paid UA work harder
The ROI case is not "organic vs. paid" — it is "same paid budget, better blended performance"
The model is closer to media buying logic than to influencer or creator marketing

Usage Notes for Claude

When writing pitch copy, anchor on: (1) the cost delta (20–25× cheaper than paid), (2) the organic lift thesis (paid performs better after organic saturation), and (3) the industry adoption signal (casinos, MrBeast, political campaigns — gaming is next)
When a CMO or VP UA will be skeptical, lead with the Stake/Rainbet numbers and the watch time metric (80%) — these are the two fastest credibility builders
Proof metrics (CPI −33%, CTR +75%, ROAS +64%) are validated and safe to use in all outbound materials
The "9,000 videos / 900 ads / 8,100 missed" framing is the core hook — use it early in every pitch asset