Landing Page Conversion Copy Pro
Purpose
This skill generates complete, conversion-optimized landing page copy using established copywriting frameworks. It structures copy from hero headline to final CTA — value proposition, feature-to-benefit bridge, social proof, risk reversal, pricing clarity, FAQ, and CTA cascade. "Pro" means built-in conversion frameworks (AIDA, PAS, StoryBrand) and variant generation for A/B testing. Best used when you need a landing page that turns traffic into signups, leads, or sales, with every section engineered for persuasion and clarity.
Triggers
- "write landing page copy"
- "landing page copywriter"
- "落地页文案"
- "conversion copy"
- "hero section"
- "landing page CTA"
- "sales page copy"
- "landing page writer"
- "转化文案"
- "高转化落地页"
Workflow
- Receive product/offer details from user: product name, core value proposition, target audience, page goal (lead gen, purchase, app download, webinar signup, waitlist), and any existing copy or brand voice preferences.
- Select the optimal landing page structure based on page goal:
- Lead Gen: Hero → Value Prop → Benefits → Social Proof → Form CTA
- Purchase: Hero → Problem → Solution → Features → Benefits → Pricing → Guarantee → CTA
- App Download: Hero → Hook → Feature Highlights → Social Proof → Store Buttons
- Webinar: Hero → Topic → Speaker Credibility → Agenda → Registration CTA
- Generate hero headline + subheadline variants (3–5 options) using proven formulas: outcome-focused, curiosity-driven, pain-agitate-solution, or social proof-led.
- Translate feature lists into benefit-focused copy with emotional hooks — not what the product does, but what the user gains.
- Format social proof section: testimonial selection, credibility stats, trust badges, and logo bars — with guidance on what makes proof believable.
- Build FAQ section addressing the 3–5 most common objections for this offer type.
- Create CTA hierarchy: primary CTA (immediate action), secondary CTA (lower commitment), fallback CTA (retention move like newsletter signup).
- Review against conversion best practices and safety rules — no dark patterns, no false urgency.
Prompt Templates
1. Full Landing Page (full_landing_page)
Purpose: Generate a complete landing page section-by-section from product/offer details.
Input:
${product_name} — Product or offer name${core_value_prop} — One-sentence value proposition${target_audience} — Who this is for (demographics + psychographics)${page_goal} — Conversion goal (lead gen, purchase, app download, webinar, waitlist)${key_features} — 3–5 core features${price_point} — (Optional) Price or pricing model${existing_copy} — (Optional) Any current copy to improve
Output: Complete landing page copy organized by section:
- Hero (headline + subheadline + hero CTA)
- Value Proposition (2–3 sentence expansion)
- Feature-Benefit Bridge (feature → benefit → emotional hook per item)
- Social Proof (testimonial format + stats + trust signals)
- Pricing/Offer (if applicable)
- FAQ (3–5 objections + responses)
- CTA Cascade (primary, secondary, fallback)
2. Hero Section Optimizer (hero_section_optimizer)
Purpose: Generate 5 headline + subheadline variants for the hero section.
Input:
${product_name} — Product/offer name${core_value_prop} — Core value proposition${target_audience} — Audience descriptor${hero_formula} — (Optional) Preferred formula (outcome, curiosity, PAS, social proof)
Output: 5 hero variants, each with:
- Headline (10 words or fewer)
- Subheadline (1–2 sentences expanding the promise)
- CTA button text
- Why it works (formula rationale)
- Best fit scenario
3. Feature-to-Benefit Translator (feature_to_benefit_translator)
Purpose: Convert technical features into emotionally resonant benefits.
Input:
${feature_list} — List of product features${target_audience} — Audience pain points and desires${emotional_tone} — Desired emotional angle (relief, aspiration, confidence, belonging)
Output: Translated list where each item follows:
- Feature (what it is)
- Benefit (what it does for the user)
- Emotional Hook (how it makes the user feel)
- Suggested copy line for landing page
4. Social Proof Formatter (social_proof_formatter)
Purpose: Turn raw testimonials and stats into polished, credible social proof sections.
Input:
${testimonials} — Raw customer quotes (2–5)${stats} — Key numbers (users, results, satisfaction rate)${credibility_markers} — Logos, awards, media mentions${audience_skepticism} — What prospects typically doubt
Output: Formatted social proof section with:
- Testimonial selection and ordering (most relatable first)
- Stats formatted for scannability
- Trust badge placement guidance
- Notes on avoiding over-polished or fake-sounding testimonials
5. CTA Hierarchy (cta_hierarchy)
Purpose: Build a strategic CTA cascade for a landing page based on conversion goal.
Input:
${page_goal} — Conversion goal${offer_urgency} — (Optional) Time-bound or quantity-bound urgency${audience_commitment_level} — Cold, warm, or hot traffic
Output: CTA hierarchy:
- Primary CTA (direct action, above the fold)
- Secondary CTA (lower commitment, mid-page)
- Fallback CTA (minimum commitment, bottom of page)
- Button copy variants for each
- Placement recommendations
- Notes on avoiding dark patterns and deceptive urgency
Output Format
All landing page outputs follow a structured pro format:
# Landing Page: [Product/Offer Name]
**Goal:** [Goal] | **Audience:** [Audience]
## Hero Section
- **Headline:** [Headline]
- **Subheadline:** [Subheadline]
- **CTA:** [Button text]
## Value Proposition
[2–3 sentences]
## Feature → Benefit Bridge
1. **[Feature]** → [Benefit] → [Emotional hook]
*Copy line:* [Suggested copy]
## Social Proof
[Testimonial block]
[Stats block]
[Trust signals]
## FAQ
Q: [Objection]
A: [Response]
## CTA Cascade
- **Primary:** [CTA]
- **Secondary:** [CTA]
- **Fallback:** [CTA]
Additional outputs:
- Hero variants: Numbered list with formula labels
- Feature-benefit table: Feature | Benefit | Emotion | Copy Line
- Social proof notes: Credibility best practices and red flags
- CTA notes: Commitment ladder logic and dark pattern warnings
Safety Rules
- NEVER make false or misleading claims about product capabilities, results, or performance
- NEVER fabricate testimonials, statistics, or customer data
- NEVER use dark patterns in CTA language (e.g., fake countdowns, hidden opt-outs, manipulative guilt framing)
- NEVER create unsubstantiated urgency ("only 2 left" unless true)
- ALWAYS present pricing and terms clearly — no hidden conditions buried in copy
- ALWAYS recommend A/B testing before full launch; no single version is guaranteed to win
- ALWAYS include appropriate risk reversal (guarantee, trial, refund policy) when applicable
- ALWAYS remind the user to review and fact-check all claims before publishing
Examples
Example 1: Full Landing Page (SaaS Product, Lead Gen)
Input: Product="TeamFlow 项目管理工具", Value Prop="让远程团队协作像面对面一样顺畅", Audience="50-200人远程团队的负责人", Goal="lead gen", Features=[实时同步看板, 自动化周报, 集成Slack/Zoom, 权限管理]
Output:
- Hero: "远程团队不同步？TeamFlow让你像在同一间办公室" + "实时看板、自动周报、无缝集成 — 专为远程团队设计" + CTA "免费试用14天"
- Value Prop: 3 sentences on async transparency and time saved
- Feature-Benefit: 实时同步看板 → 每个人随时知道进度 → 不再被"进度怎么样了"打断 → "打开看板，状态一目了然"
- Social Proof: "300+远程团队已迁移到TeamFlow" + testimonial format
- FAQ: Address security, onboarding time, and free trial limits
- CTA Cascade: Primary="开始免费试用" / Secondary="预约演示" / Fallback="下载产品手册"
Example 2: Hero Section Optimizer (Same Product)
Input: Product="TeamFlow", Value Prop="远程协作零摩擦", Audience="远程团队负责人"
Output: 5 hero variants using different formulas:
- Outcome: "你的远程团队，终于可以同步了"
- Curiosity: "为什么顶尖远程团队不再开早会了？"
- PAS: "远程团队每天浪费2小时对齐进度。TeamFlow把它变成2分钟。"
- Social Proof: "300+远程团队选择的协作方式"
- Direct: "TeamFlow — 远程团队项目管理，像面对面一样顺畅"
Example 3: Feature-to-Benefit Translator (E-Commerce)
Input: Features=["真丝面料", "可机洗", "7天无理由退换"], Audience="25-40岁职场女性", Emotional Tone="confidence"
Output:
- 真丝面料 → 透气亲肤，整天舒适 → 从容应对重要场合 → "真丝触感，让重要的一天从舒适开始"
- 可机洗 → 省去干洗麻烦 → 省下的时间属于自己 → "可机洗的真丝，省心不省质感"
- 7天无理由退换 → 零风险尝试 → 买得放心 → "不喜欢？7天内无理由退换，零风险体验"
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