Patron

v1.0.0

Patrón redefined tequila as a premium spirit by combining high-quality production and luxury branding, transforming it from cheap liquor to a $50+ iconic pro...

⭐ 0· 40·0 current·0 all-time

by@hanxueyuan

OpenClaw Prompt Flow

Install with OpenClaw

Best for remote or guided setup. Copy the exact prompt, then paste it into OpenClaw for hanxueyuan/patron.

Previewing Install & Setup.

Prompt PreviewInstall & Setup

Install the skill "Patron" (hanxueyuan/patron) from ClawHub.
Skill page: https://clawhub.ai/hanxueyuan/patron
Keep the work scoped to this skill only.
After install, inspect the skill metadata and help me finish setup.
Use only the metadata you can verify from ClawHub; do not invent missing requirements.
Ask before making any broader environment changes.

Command Line

CLI Commands

Use the direct CLI path if you want to install manually and keep every step visible.

OpenClaw CLI

Bare skill slug

openclaw skills install patron

ClawHub CLI

Package manager switcher

npx clawhub@latest install patron

Security Scan

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Benign

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OpenClaw

Benign

high confidence

✓

Purpose & Capability

The name, short description, and SKILL.md all describe the same topic (Patrón/tequila brand history and branding strategy). There are no unrelated requirements or capabilities.

✓

Instruction Scope

SKILL.md contains narrative content and a short 'read_when' research checklist; it does not instruct the agent to read local files, access unexpected system paths, exfiltrate data, or call external endpoints beyond normal research.

✓

Install Mechanism

No install spec or code files are present (instruction-only). Nothing will be written to disk or installed by the skill itself.

✓

Credentials

The skill declares no environment variables, credentials, or config paths. There is no apparent need for secrets or elevated access for the stated task.

✓

Persistence & Privilege

always is false and the skill does not request persistent or elevated privileges. It is user-invocable and may be called autonomously by the agent (platform default), which is expected for content skills.

Assessment

This skill is a read/research-style content piece about Patrón and does not request secrets or install software, so risk is low. If you are concerned about privacy or network access, confirm your agent's browsing/network permissions before allowing autonomous invocation; also review generated output for accuracy or copyrighted text. If you do not want the agent to call skills autonomously, adjust the agent’s skill-invocation settings.

Like a lobster shell, security has layers — review code before you run it.

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40downloads

0stars

1versions

Updated 9h ago

v1.0.0

MIT-0

Patrón：一个用 100 美元起家的人，如何把龙舌兰卖到 50 美元一瓶

John Paul DeJoria 的创业履历本身就足够传奇。1980 年，他用借来的 100 美元创立了 Paul Mitchell 美发品牌，最终把它做到了数十亿美元的规模。但这个故事的重点不是美发——而是 1989 年，他和 Martin Crowley 决定做一件没人相信能成功的事：让龙舌兰变得"高级"。

龙舌兰的"低端诅咒"

在 1980 年代，Tequila 在美国市场的形象是：派对上的廉价烈酒、喝多了第二天头疼的代名词、大学生宿舍里的塑料瓶装饮料。DeJoria 看到的不是问题，而是机会——如果能把龙舌兰做成"威士忌级别的品类"呢？

他在墨西哥哈利斯科州高地（Los Altos）建立了蒸馏厂，那里产出的蓝色韦伯龙舌兰糖分更高、风味更纯净。手工蒸馏、小批量生产、标志性的小扁瓶——每一个细节都在传递一个信息：这不是你父亲喝的龙舌兰。

从好莱坞到全球

Patrón 没有选择传统烈酒的推广路径（赞助体育赛事、铺超市货架）。相反，它渗透进了好莱坞的夜店、高档餐厅和名人派对。当说唱歌手和电影明星开始点 Patrón Silver 而不是伏特加时，这个品牌就完成了从"酒"到"身份符号"的跃迁。

2000 年代，Patrón 成为美国超高端龙舌兰销量第一品牌。

51 亿美元的退出

2018 年，帝亚吉欧（Diageo）以 51 亿美元收购了 Patrón 剩余的全部股权——这是烈酒行业史上最大的一笔收购之一。帝亚吉欧看中的不仅是 Patrón 本身，更是整个超高端龙舌兰赛道的爆发式增长（2018-2024 年间，超高端 Tequila 市场年增速超过 15%）。

核心产品线：Patrón Silver（银樽）、Reposado（陈酿）、Añejo（特陈）、Extra Añejo（极致陈酿），定价区间 $35-250/瓶。

有趣的对比：DeJoria 用同样的方法论做了两件事——先用 100 美元把美发产品做到高端，再用同样的品牌逻辑把龙舌兰做到了高端。他可能是消费品领域最擅长"品类升级"的连续创业者。

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