Old Spice

v1.0.0

Old Spice通过病毒营销和品牌年轻化成为P&G旗下增长最快的男士护理品牌，主打除臭剂、沐浴露和剃须产品。

⭐ 0· 59·0 current·0 all-time

by@hanxueyuan

OpenClaw Prompt Flow

Install with OpenClaw

Best for remote or guided setup. Copy the exact prompt, then paste it into OpenClaw for hanxueyuan/old-spice.

Previewing Install & Setup.

Prompt PreviewInstall & Setup

Install the skill "Old Spice" (hanxueyuan/old-spice) from ClawHub.
Skill page: https://clawhub.ai/hanxueyuan/old-spice
Keep the work scoped to this skill only.
After install, inspect the skill metadata and help me finish setup.
Use only the metadata you can verify from ClawHub; do not invent missing requirements.
Ask before making any broader environment changes.

Command Line

CLI Commands

Use the direct CLI path if you want to install manually and keep every step visible.

OpenClaw CLI

Bare skill slug

openclaw skills install old-spice

ClawHub CLI

Package manager switcher

npx clawhub@latest install old-spice

Security Scan

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Benign

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OpenClaw

Benign

high confidence

✓

Purpose & Capability

Name and description describe a brand/case-study about Old Spice; the skill requires no binaries, env vars, or installs, which is proportionate for an informational skill.

✓

Instruction Scope

SKILL.md contains only descriptive content and 'read_when' hints about contexts to use the material. It does not instruct reading system files, accessing credentials, or sending data to external endpoints.

✓

Install Mechanism

No install spec or code files are present; this is an instruction-only skill so nothing will be written to disk or downloaded at install time.

✓

Credentials

No environment variables, credentials, or config paths are requested — nothing disproportionate to an informational marketing skill is required.

✓

Persistence & Privilege

always is false and the skill is user-invocable; it does not request persistent presence or elevated privileges.

Assessment

This skill is an informational case study about Old Spice and poses minimal security risk because it has no code, installs, or credential requirements. Before installing, consider whether you trust the source (owner unknown) for content accuracy; the skill may contain factual claims that should be verified independently. If you need actionable data (sales figures, up-to-date market share), confirm sources rather than relying solely on this skill's text.

Like a lobster shell, security has layers — review code before you run it.

latestvk971f92b3cavfv1f9pbc8am9x985fpr4

59downloads

0stars

1versions

Updated 3d ago

v1.0.0

MIT-0

Old Spice：从一个祖母牌除臭剂到互联网病毒营销教科书的蜕变

2010年，Old Spice 推出了一支广告：一个肌肉男在海滩上对你说话，场景每隔几秒就变化一次——从海滩到帆船到热气球。"Hello, ladies. Look at your man, now back to me." 这支名为"The Man Your Man Could Smell Like"的病毒视频在 YouTube 获得了超过5,000万次观看，也让一个"爷爷品牌"变成了年轻人的谈资。

发展历程

• 1937年：William Lightfoot Schultz 创立 Old Spice，最初是女性产品 • 1930-40年代：扩展到男士古龙水和剃须产品 • 1970-90年代：成为美国最畅销的男士除臭剂品牌——但也变成了"爸爸/爷爷的品牌" • 2000年代：品牌老化严重，年轻人认为它过时 • 2010年：Wieden+Kennedy 广告公司推出病毒营销战役，品牌年轻化 • 2010年代至今：持续的幽默社交媒体营销，保持品牌热度

商业逻辑

Old Spice 是 P&G 旗下的男士个护品牌。核心产品：除臭剂、沐浴露、剃须产品。营销策略是品牌复兴的关键——通过幽默、夸张、病毒式的广告内容重新吸引年轻消费者。价格定位大众市场，在沃尔玛、Target 等渠道广泛铺货。

竞争壁垒

P&G 的渠道议价能力和供应链规模是硬壁垒。品牌年轻化后的社交媒体影响力形成数字资产。产品配方和香味的消费者忠诚度——很多人从小用某个香型就不换了。

核心数据：美国男士除臭剂市场份额前3 | 母公司 P&G 年营收超800亿美元 | 年广告投放数千万美元

你可能不知道：Old Spice 最初的创始人是个船长，产品名字和包装都带有航海主题——这个元素在2010年的广告战役中被重新启用。

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