ClawHub

Nutella

v1.0.0

全球最畅销的巧克力榛子酱，Ferrero旗舰品牌，年销量超37万吨，消耗全球四分之一榛子产量，2024年营收约45亿欧元。

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by@hanxueyuan

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Previewing Install & Setup.
Prompt PreviewInstall & Setup
Install the skill "Nutella" (hanxueyuan/nutella) from ClawHub.
Skill page: https://clawhub.ai/hanxueyuan/nutella
Keep the work scoped to this skill only.
After install, inspect the skill metadata and help me finish setup.
Use only the metadata you can verify from ClawHub; do not invent missing requirements.
Ask before making any broader environment changes.

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openclaw skills install nutella

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npx clawhub@latest install nutella
Security Scan
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Benign
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OpenClawOpenClaw
Benign
high confidence
✓
Purpose & Capability
The name, description, and SKILL.md all describe the same thing: background, timeline, and analysis of the Nutella brand. There are no extra binaries, credentials, or unrelated requirements.
✓
Instruction Scope
SKILL.md contains only editorial content and a short 'read_when' list indicating contexts where the agent should consult the content. It does not instruct the agent to read local files, environment variables, or transmit data to external endpoints.
✓
Install Mechanism
No install spec and no code files are present, so nothing will be downloaded or written to disk. This is the lowest-risk installation pattern.
✓
Credentials
The skill requires no environment variables, credentials, or config paths. There is no disproportionate access requested relative to the stated purpose.
✓
Persistence & Privilege
Flags show always:false and default model invocation allowed. The skill does not request permanent presence or system-level configuration changes, which is appropriate for an informational skill.
Assessment
This skill appears to be a safe, read-only content module about the Nutella brand. It does not request credentials or install code. The main non-security concern is content accuracy: the SKILL.md has statistics and claims but no source links or homepage (source=unknown). If you plan to use its facts in a legal, financial, or published context, verify against authoritative sources (Ferrero reports, reputable news, or academic studies). If you prefer the skill not be invoked autonomously, you can disable autonomous invocation in your agent settings, but there is no technical red flag preventing installation.

Like a lobster shell, security has layers — review code before you run it.

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67downloads
0stars
1versions
Updated 3d ago
v1.0.0
MIT-0
@hanxueyuan
latest
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Nutella — 不止是巧克力酱，是一种文化

一句话

从战后意大利的创新配方到全球现象级食品，Nutella每年售出37万吨，拥有专属节日、博物馆和数亿忠实粉丝，是食品行业最成功的品牌故事之一。

历史时间线

  • 1946：Pietro Ferrero发明"Giandujot" — 因战后可可短缺，用皮埃蒙特榛子替代部分可可
  • 1951：Michele Ferrero改良为可涂抹的"Supercrema"
  • 1963：Nutella品牌正式诞生，第一个工厂日产350吨
  • 1964：进入法国和德国市场，开启国际化
  • 1970年代：进入英国和美国市场
  • 1990年代：全球销量突破10万吨
  • 2007：首个"世界Nutella日"由美食博主自发创立（2月5日）
  • 2010年代：推出Nutella Go便携包装和Nutella B-ready零食条
  • 2014：Nutella咖啡馆在都灵开业
  • 2024：全球年销量超37万吨，年营收约45亿欧元

商业模式

  • 单一产品的极致化：核心配方70年未变，靠规模经济实现成本优势
  • 包装创新：从经典玻璃罐到便携装、零食条、冰淇淋合作款，不断拓展消费场景
  • 情感营销：强调家庭、分享、早餐仪式感，将产品与情感记忆绑定
  • 本地化生产：全球20+工厂就近供应，减少运输成本和碳排放

护城河分析

  • 配方+口味的不可替代性：竞争者（如超市自有品牌）无法复制完全相同的口感
  • 榛子供应链控制：年消耗全球25%榛子产量，与土耳其和意大利农场签订长期供应协议
  • 文化符号地位：品牌已形成超越食品本身的文化影响力，拥有专属节日和粉丝社群
  • Ferrero集团的资源支持：共享全球分销网络和质量控制体系

关键数据

  • 年销量超37万吨，约等于25亿罐
  • 年营收约45亿欧元
  • 在175+个国家销售
  • 世界Nutella日每年引发全球社交媒体超500万条帖子
  • 法国是全球最大市场，其次是德国和意大利

有趣事实

  • 如果将每年售出的Nutella罐子叠起来，高度可以绕地球约3圈
  • Nutella的配方比例是严格保密的 — 榛子占13-15%，可可约7.4%，奶粉约5%，其余为糖和棕榈油
  • 在意大利，超过65%的家庭早餐桌上会出现Nutella — 它几乎是国民早餐的标配

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