ClawHub

Dove Brand

v1.0.0

Dove, a Unilever personal care brand, redefined marketing with its Real Beauty campaign and offers bath, skincare, and men's care products globally.

⭐ 0· 45·0 current·0 all-time
by@hanxueyuan

Install

OpenClaw Prompt Flow

Install with OpenClaw

Best for remote or guided setup. Copy the exact prompt, then paste it into OpenClaw for hanxueyuan/dove-brand.

Previewing Install & Setup.
Prompt PreviewInstall & Setup
Install the skill "Dove Brand" (hanxueyuan/dove-brand) from ClawHub.
Skill page: https://clawhub.ai/hanxueyuan/dove-brand
Keep the work scoped to this skill only.
After install, inspect the skill metadata and help me finish setup.
Use only the metadata you can verify from ClawHub; do not invent missing requirements.
Ask before making any broader environment changes.

Command Line

CLI Commands

Use the direct CLI path if you want to install manually and keep every step visible.

OpenClaw CLI

Bare skill slug

openclaw skills install dove-brand

ClawHub CLI

Package manager switcher

npx clawhub@latest install dove-brand
Security Scan
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Benign
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OpenClawOpenClaw
Benign
high confidence
✓
Purpose & Capability
The name/description promise (brand history, marketing analysis) matches the SKILL.md content. It requires no binaries, credentials, or config and therefore does not ask for anything disproportionate to an informational skill.
✓
Instruction Scope
SKILL.md contains only structured guidance and factual content (history, business analysis) and a short 'read_when' list for when to surface the content. It does not instruct the agent to read local files, access environment variables, call external endpoints, or transmit data.
✓
Install Mechanism
No install spec and no code files — nothing will be downloaded or written to disk. This is the lowest-risk pattern for a skill that is purely informational.
✓
Credentials
The skill declares no required environment variables, credentials, or config paths. That is appropriate for a read-only informational skill.
✓
Persistence & Privilege
always is false and the skill does not request elevated or persistent privileges. It may be invoked autonomously by the agent (default), which is normal for skills; this does not introduce additional concerns here because the skill has no external I/O or credential access.
Assessment
This skill is an instruction-only knowledge resource about Dove and appears safe to install: it asks for nothing sensitive and will not download or execute code. Two practical notes: (1) the skill metadata has no homepage or source URL and the owner is an opaque ID, so you cannot independently verify provenance — if provenance matters to you, prefer skills with a documented source. (2) Because it's a short informational text, do not treat it as an authoritative source for legal, financial, or highly sensitive decisions; verify key facts from primary sources when needed.

Like a lobster shell, security has layers — review code before you run it.

latestvk97cyhzr6ds3zrtereph1863ps85jkb5
45downloads
0stars
1versions
Updated 1d ago
v1.0.0
MIT-0
@hanxueyuan
latest
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Dove Brand

历史时间线

  • 1957: Dove Beauty Bar 在美国推出，首创不是肥皂而是清洁霜定位
  • 1990: 联合利华收购 Dove 品牌
  • 2004: Real Beauty（真实美丽）广告战役启动
  • 2007: Evolution 视频病毒式传播，揭示修图过程
  • 2014: Real Beauty Sketches 成为 YouTube 最成功的广告之一
  • 2017: Dove Men+Care 成为增长最快的子品牌
  • 2023: Dove 宣布不再使用 AI 生成修图图像
  • 2024: 全球个人护理品牌价值前 10，年收入超 30 亿美元

商业模式

联合利华旗下子品牌，产品线：沐浴露、洗发护发、护肤、除臭剂。定位中高端，溢价来自品牌情感和功能差异化。

护城河分析

真实美丽品牌价值在全球消费者心智中占据独特位置；联合利华的全球分销网络覆盖 190+ 国家；男性护理子品牌填补市场空白。

关键数据

Dove 在 150+ 国家销售；联合利华个人护理板块年营收约 240 亿美元，Dove 是最大子品牌之一。

有趣事实

  • 真实美丽战役获得戛纳创意节终身成就奖
  • Dove 最初的产品是一块含有四分之一保湿霜的清洁条——这个配方至今未变

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