ClawHub

Coupang

v1.0.0

韩国电商龙头，凭借自建火箭配送物流和会员服务，领先韩国市场超60%，年营收超240亿美元。

⭐ 0· 37·0 current·0 all-time
by@hanxueyuan

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Previewing Install & Setup.
Prompt PreviewInstall & Setup
Install the skill "Coupang" (hanxueyuan/coupang) from ClawHub.
Skill page: https://clawhub.ai/hanxueyuan/coupang
Keep the work scoped to this skill only.
After install, inspect the skill metadata and help me finish setup.
Use only the metadata you can verify from ClawHub; do not invent missing requirements.
Ask before making any broader environment changes.

Command Line

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OpenClaw CLI

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openclaw skills install hanxueyuan/coupang

ClawHub CLI

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npx clawhub@latest install coupang
Security Scan
Capability signals
CryptoCan make purchases
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Benign
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OpenClawOpenClaw
Benign
high confidence
✓
Purpose & Capability
The skill's name, description, and SKILL.md content are coherent: it's an informational/analytical writeup about Coupang. There are no extra binaries, env vars, or other capabilities requested that would be unrelated to this purpose.
✓
Instruction Scope
SKILL.md is purely descriptive text with recommended read contexts (read_when). It contains no runtime commands, no references to system files, no external endpoints to send data to, and does not request access to environment variables or credentials.
✓
Install Mechanism
There is no install step (instruction-only skill). Nothing will be downloaded or written to disk by an installer specified in the skill bundle.
✓
Credentials
The skill declares no required environment variables, credentials, or config paths — appropriate for a read-only informational skill.
✓
Persistence & Privilege
The skill is not always-enabled (always: false) and is user-invocable. It does not request elevated persistence or modify other skills or system settings.
Assessment
This skill appears to be a self-contained informational article and poses minimal technical risk: it asks for nothing and contains only text. Before installing, consider whether you trust the source — metadata shows 'unknown' and no homepage, so verify factual claims if accuracy matters. If the skill ever changes to include commands, downloads, or environment-variable requirements, re-evaluate immediately because those would increase risk.

Like a lobster shell, security has layers — review code before you run it.

latestvk97adt5z947a7ssv4tyvj2b7ks85f8he
37downloads
0stars
1versions
Updated 22h ago
v1.0.0
MIT-0
@hanxueyuan
latest
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Coupang — 韩国的亚马逊，自建物流的电商帝国

一句话

从美国创业者Bom Kim的韩国电商梦想起步，通过自建"火箭配送"物流网络，Coupang在韩国电商市场占据60%+份额，重新定义了亚洲电商的配送标准。

历史时间线

  • 2010：哈佛毕业的Bom Kim在首尔创立Coupang，初始资金来自自己的信用卡
  • 2012：转型为自营电商平台（从团购模式），开始自建仓储
  • 2014：推出"火箭配送"（로켓배송）— 承诺次日达，甚至当日达
  • 2015：软银孙正义投资10亿美元，开始大规模物流基础设施投资
  • 2017：推出"火箭生鲜"（로켓프레시），进军生鲜电商
  • 2021：纽交所上市（CPNG），IPO募资35亿美元，是当时韩国公司最大规模美国IPO
  • 2022：推出Coupang Play流媒体服务，复制亚马逊Prime模式
  • 2023：在台湾开设首个海外市场，标志全球化开始
  • 2024：年营收突破240亿美元，活跃用户超2,000万（韩国人口约5,100万）

商业模式

  • 自营电商+第三方平台：60%自营商品+40%第三方卖家，收取佣金和配送费
  • 火箭配送：自有物流网络覆盖韩国全境，70%韩国人口可在当日上午下单、次日上午收到
  • 会员体系：Coupang Wow会员（年费约30美元）享免费配送和专属折扣，对标Amazon Prime
  • 业务扩展：生鲜配送、流媒体（Coupang Play）、金融服务（Coupang Pay）、国际电商

护城河分析

  • 物流基础设施的沉没成本：韩国全境数十个大型配送中心和数千辆自有配送车辆，后来者极难复制
  • 用户心智垄断：韩国消费者几乎将Coupang等同于"网购"
  • 密度经济：韩国高密度人口使"次日达"的单位配送成本极低
  • 数据壁垒：2,000万活跃用户的购买行为数据驱动精准推荐和库存优化

关键数据

  • 2024年营收超240亿美元，同比增长约15%
  • 韩国电商市场份额约60%，远超第二名Naver Shopping（约15%）
  • 活跃用户超2,000万，渗透率近40%
  • Wow会员超1,200万
  • 物流基础设施投资累计超50亿美元

有趣事实

  • 创始人Bom Kim在哈佛商学院时就坚信韩国的物流基础设施可以做得比亚马逊更好，因为韩国的人口密度更高、城市更集中
  • Coupang的配送员被称为"火箭人"（로켓맨），穿着醒目的橙色制服在韩国街头随处可见
  • 软银对Coupang的总投资超过50亿美元，是孙正义在亚洲最大的单笔投资之一

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