ClawHub

Baskin Robbins

v1.0.0

提供Baskin-Robbins品牌历史、31种口味创新、特许经营模式及全球门店运营的详细解析与营销策略。

⭐ 0· 63·1 current·1 all-time
by@hanxueyuan

Install

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Previewing Install & Setup.
Prompt PreviewInstall & Setup
Install the skill "Baskin Robbins" (hanxueyuan/baskin-robbins) from ClawHub.
Skill page: https://clawhub.ai/hanxueyuan/baskin-robbins
Keep the work scoped to this skill only.
After install, inspect the skill metadata and help me finish setup.
Use only the metadata you can verify from ClawHub; do not invent missing requirements.
Ask before making any broader environment changes.

Command Line

CLI Commands

Use the direct CLI path if you want to install manually and keep every step visible.

OpenClaw CLI

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openclaw skills install baskin-robbins

ClawHub CLI

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npx clawhub@latest install baskin-robbins
Security Scan
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high confidence
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Purpose & Capability
The name/description match the SKILL.md content: historical timeline, business model, marketing and facts about Baskin‑Robbins. Nothing requested or required is unrelated to that purpose.
✓
Instruction Scope
SKILL.md contains only guidance and factual content to present when users ask about the brand or franchise strategy. It does not instruct the agent to read files, access environment variables, call external endpoints, or perform actions outside the stated domain.
✓
Install Mechanism
No install spec and no code files — instruction-only skill; nothing is written to disk or downloaded during install.
✓
Credentials
The skill declares no required environment variables, credentials, or config paths; there is no disproportionate access requested.
✓
Persistence & Privilege
always is false and no special persistence or elevated privileges are requested. The default model-invocation behavior is unchanged; that is expected and not a concern given the skill's harmless scope.
Assessment
This skill is coherent and low-risk: it only contains explanatory text about Baskin‑Robbins and asks for nothing sensitive. Before installing, consider whether you need source citations or up-to-date figures for professional use — the SKILL.md provides claims (store counts, dates, promotional details) that you may want to verify against official or recent sources. If the skill later requests credentials, network access, or install steps, treat that as a new risk and re-evaluate.

Like a lobster shell, security has layers — review code before you run it.

latestvk9793wjkag9m26k2wpbecs142985f14a
63downloads
0stars
1versions
Updated 3d ago
v1.0.0
MIT-0
@hanxueyuan
latest
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Baskin Robbins

芭斯罗缤冰淇淋帝国 — 从1945年31种口味创新到全球8000+门店的特许经营模式解析

Read When

  • 用户询问 Baskin-Robbins、冰淇淋品牌或特许经营商业模式
  • 讨论31种口味的营销策略、品牌命名故事
  • 分析特许经营扩张策略、快消品零售模式
  • 研究甜品行业竞争格局和品牌创新

历史时间线

  • 1945年: Burt Baskin 和 Irv Robbins 在加州各自开设冰淇淋店
  • 1948年: 两家店合并，推出31种口味 — 每天尝试一种的理念
  • 1953年: 正式命名 Baskin-Robbins 和 31 Flavors 口号
  • 1950年代: 开始特许经营扩张
  • 1967年: 被联合品牌（United Brands）收购
  • 2006年: 被邓肯甜甜圈母公司收购（后更名为 Inspire Brands）
  • 2024年: 全球约7800家门店，60+国家运营

商业模式

特许经营模式为主（约90%+门店为加盟店）。收入来自特许费、供应链（冰淇淋供应给加盟商）和品牌授权。产品策略核心是月月新口味 — 每年推出约100种新口味，保持新鲜感。

护城河分析

31 Flavors 品牌口号是全球最具辨识度的食品营销语之一；75年口味创新积累（总计超过1000种口味被创造过）；供应链效率（全球统一的冰淇淋生产和冷链配送）；品牌在儿童和家庭消费者中的情感连接。

关键数据

全球约7800家门店（约5000家在美国）；60+国家；Inspire Brands 旗下品牌（与 Dunkin、Sonic 等并列）；年冰淇淋产量数亿品脱；最受欢迎的口味是香草和巧克力，但每月特色口味贡献约30%的销售

有趣事实

31 Flavors 的理念是让顾客每天尝试不同口味，一个月不重样 — 这在1948年是革命性的概念；品牌Logo中隐藏了数字31；Baskin-Robbins 每年2月28日（闰年为29日）举办31% off 促销活动

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