ClawHub

Open Source Marketing Playbook — HN, Reddit & Community Launch SOP

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Marketing playbook for open-source projects led by non-technical founders. Covers README optimization, community building, contributor attraction, and translating OSS traction into revenue. By @WeiYipei.

Install

openclaw skills install open-source-marketing-playbook

Open Source Marketing for Non-Technical Founders

🌍 Language / 语言: 中文 | English | 日本語 | 한국어

📦 Install

clawhub install open-source-marketing-playbook

What you get after installing:

  • README-as-landing-page structure with badges and social proof
  • Community-first growth strategy (Discord/Slack without writing code)
  • Star momentum tactics and contributor funnel design

You don't need to be a developer to market an open-source project. This playbook bridges the gap.

  • README as landing page: Structure, badges, and social proof that convert visitors
  • Community-first growth: Discord/Slack strategy without writing code
  • Star momentum: How to trigger GitHub Trending without gaming the system
  • Contributor funnel: Attract and retain open-source contributors
  • Monetization bridge: From stars to sponsors to paid tiers

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